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Full-Text Articles in Social and Behavioral Sciences

Trust Relationships: Tales From The Web, Magdoleen Ierlan Jan 2024

Trust Relationships: Tales From The Web, Magdoleen Ierlan

Atlantic Marketing Journal

Trust is an important component of any purchasing situation. In an online setting, trust becomes even more important as buyer and seller are not able to directly interact with one another. Compounding the situation is the fact that the consumer cannot directly experience the product under consideration. Organizations have attempted to address this shortcoming by allowing third parties to offer reviews of the product in question. This paper addresses how consumers process these product reviews.

By rooting this paper in trust and uncertainty reduction theory, a testable model was developed. The model was tested, and in general, more helpful reviews, …


The Impact Of Demographics And Cause Related Marketing Participation In The Black Lives Matter Movement On Company Image, Jerome Christia, Joseph Njuki Jan 2024

The Impact Of Demographics And Cause Related Marketing Participation In The Black Lives Matter Movement On Company Image, Jerome Christia, Joseph Njuki

Atlantic Marketing Journal

Cause Related Marketing is an impactful marketing strategy for companies concerned about improving or maintaining their company image. This study examines the effect of cause related marketing participation Black Lives Matter movement and demographics of supporters on company image. Questionnaires from 106 respondents were collected, analyzed, and results presented. The paper reviews cause related marketing, the Black Lives Matter movement, and company image. In addition, demographic characteristics are investigated for respondent perspectives on company image. Our research indicates that there is a positive and significant relationship between cause related marketing participation in the Black Lives Matter movement on company image. …


Healthcare Marketing Communication: Media Usage And Psychographic Profiles For Baby Boomer, Gen X, And Millennial Consumers, Terry Damron, Joe Cangelosi, David Kim, Ed Ranelli Jan 2024

Healthcare Marketing Communication: Media Usage And Psychographic Profiles For Baby Boomer, Gen X, And Millennial Consumers, Terry Damron, Joe Cangelosi, David Kim, Ed Ranelli

Atlantic Marketing Journal

Abstract

Purpose Preventive health care information (PHCI), which functions as a cost-effective or cost-saving means of reducing mortality and improving life quality, also fuels consumer demand for otherwise underutilized preventive medical services, thereby improving profitability for service providers. This study provides healthcare marketing professionals with media usage insights and psychographic profiles useful for developing effective PHCI communication strategies.

Design This research is based on questionnaire responses (n = 813). Analysis of the variance (ANOVA) was used to assess and compare the importance consumers assigned to online PHCI sources. Factor analysis was used to determine whether attitude patterns tended to …


Corporate Decision-Making: Three Essays In Applied Finance, Mohamed Ahmed Abd El Rahman Ahmed Khashbah Jan 2024

Corporate Decision-Making: Three Essays In Applied Finance, Mohamed Ahmed Abd El Rahman Ahmed Khashbah

CGU Theses & Dissertations

Corporate Decision-Making: Three Essays in Applied Finance.By Mohamed Ahmed Abd El Rahman Ahmed Khashbah Claremont Graduate University: 2024 This dissertation consists of three distinct chapters, each focusing on a different topic. Chapter 1 of this dissertation investigates the relative effectiveness of earnings and cash flows as predictors in corporate decision-making processes within the U.S. financial market. Drawing on two decades of comprehensive financial data from Compustat, encompassing the years 2000 to 2019 and involving 18,595 firm-year observations across 980 diverse companies, this study employs a robust methodological framework. Advanced statistical techniques, including regression and correlation analyses, alongside firm-specific time-series and …


Muslim Collegiate Student-Athletes' Experience With Fasting During Ramadan While Participating In Sport, Mishaal Amjad, Julie M. Cavallario, Nicolette A. Harris, Cailee E. Welch Bacon Jan 2024

Muslim Collegiate Student-Athletes' Experience With Fasting During Ramadan While Participating In Sport, Mishaal Amjad, Julie M. Cavallario, Nicolette A. Harris, Cailee E. Welch Bacon

Rehabilitation Sciences Faculty Publications

Context: As colleges and universities continue to focus on creating diverse, equitable, and inclusive environments, it is important to gain more knowledge on the experiences that Muslim student-athletes have while fasting during the month of Ramadan. While previous researchers have investigated the physical effects of fasting on the body, little is known about the challenges or support Muslim student athletes experience while fasting and participating in sport during Ramadan.

Objective: To explore the experiences of Muslim collegiate student-athletes regarding fasting during Ramadan while participating in sports.

Design: Consensual qualitative research.

Setting: Individual video interviews.

Participants: 12 Muslim collegiate student-athletes (4 …


Creating The New Normal: A Historical Approach To Understanding Marketing Agility And Its Implications Across Business, Healthcare, And Social Welfare In A Post Pandemic World, Elan Burton, Delancy Bennett, Linda Burton Jan 2024

Creating The New Normal: A Historical Approach To Understanding Marketing Agility And Its Implications Across Business, Healthcare, And Social Welfare In A Post Pandemic World, Elan Burton, Delancy Bennett, Linda Burton

Atlantic Marketing Journal

The purpose of this article is to expand our understanding of how marketing agility shapes business, healthcare, and social welfare policy and societal responses to global pandemics. We set the stage for this discussion by presenting an historical exemplar case of marketing agility during the 1918 Influenza pandemic in the US. Next, we outline a necessary conceptual revision and update to previous treatments of marketing agility relative to historical pandemics considering the recent COVID-19 pandemic. Our novel conceptualization focuses on a firm’s (business, healthcare, social welfare) prompt response to dynamic and turbulent circumstances beyond the control of the firm (Araújo …


The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin Jan 2024

The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin

Journal of International Technology and Information Management

Research has extensively studied nonprofit organizations’ use of social media for communications and interactions with supporters. However, there has been limited research examining the impact of social media on charitable giving. This research attempts to address the gap by empirically examining the relationship between the use of social media and charitable giving for nonprofit organizations. We employ a data set of the Nonprofit Times’ top 100 nonprofits ranked by total revenue for the empirical analysis. As measures for social media traction, i.e., how extensively nonprofits draw supporters on their social media sites, we use Facebook Likes, Twitter Followers, and Instagram …


How Does Digitalisation Transform Business Models In Ropax Ports? A Multi-Site Study Of Port Authorities, Yiran Chen, Anastasia Tsvetkova, Kristel Edelman, Irina Wahlström, Marikka Heikkila, Magnus Hellström Jan 2024

How Does Digitalisation Transform Business Models In Ropax Ports? A Multi-Site Study Of Port Authorities, Yiran Chen, Anastasia Tsvetkova, Kristel Edelman, Irina Wahlström, Marikka Heikkila, Magnus Hellström

Journal of International Technology and Information Management

This article investigates the relationship between digitalisation and business model changes in RoPax ports. The study is based on six RoPax ports in Northern Europe, examining their digitalisation efforts and the resulting changes in their business models, leading to further digital transformation. The paper offers insights by reviewing relevant literature on digitalisation’s role in business model innovation and its application in ports. The findings reveal that digitalisation supports relevant business model changes concerning port operation integration within logistics chains, communication, documentation flow, and cargo flow optimisation. However, exploring digitalisation’s potential for diversifying value propositions is still limited. Most digitalisation efforts …


What Can We Learn From A Co-Creation Journey For A Quick Scan Digital Transformation Maturity Assessment Tool For Development Ngos?, Anand Sheombar Jan 2024

What Can We Learn From A Co-Creation Journey For A Quick Scan Digital Transformation Maturity Assessment Tool For Development Ngos?, Anand Sheombar

Journal of International Technology and Information Management

This paper describes the approach and lessons learned from a co-creation process with Dutch development NGOs to create a practical and easy-to-use assessment tool for practitioners to assess the organisation's maturity level of digital transformation. For this study, we applied a design science research methodology, specifically a six-step co-creation approach suitable for developing maturity models. The digital maturity assessment tool (quick scan) created is a domain- specific digital transformation maturity tool for development NGOs rather than a generally applicable tool. This artefact was evaluated using an eight-point Requirements framework for the development of digital maturity assessment tools. By developing a …


Activities Tailoring Within Agile Scrum Roles: A Case Of Nigerian Healthcare Information Systems Development, Yazidu Salihu, Julian Bass, Gloria Iyawa Jan 2024

Activities Tailoring Within Agile Scrum Roles: A Case Of Nigerian Healthcare Information Systems Development, Yazidu Salihu, Julian Bass, Gloria Iyawa

Journal of International Technology and Information Management

Developing quality agile healthcare information systems requires understanding regulatory compliance and evolving healthcare needs through activities tailored within agile scrum roles. Agile scrum, a widely adopted philosophy, offers significant advantages in managing software development processes. This research explores how activities within the agile scrum roles are tailored to agile healthcare information systems development within the Nigerian context. This study adopted a qualitative case study methodology and interviewed 12 agile practitioners developing healthcare information systems within Nigeria using semi-structured open-ended interview guide questions. The practitioners were selected based on a snowballing process, a sunset of purposive sampling techniques from our network …


Media And Internet Censorship In India: A Study Of Its History And Political-Economy, Ramesh Subramanian Jan 2024

Media And Internet Censorship In India: A Study Of Its History And Political-Economy, Ramesh Subramanian

Journal of International Technology and Information Management

The Indian Constitution, which came into force on January 26, 1950, guarantees various fundamental rights, such as the freedom of speech and expression, freedom of religion, rights to form association, as well as rights to privacy. Yet, since the adoption of the Constitution, the Indian citizen has been subject to varying degrees of media censorship and surveillance. This paper seeks to delve into the historical evolution of media and Internet censorship and surveillance in India. It shows how media censorship of varying types have existed since the British colonists introduced restrictive laws in order to expand and control the native …


Leadership And Environmental Sustainability: An Integrative Conceptual Model Of Multilevel Antecedents And Consequences Of Leader Green Behavior, Hannes Zacher, Clara Kühner, Ian M. Katz, Cort W. Rudolph Jan 2024

Leadership And Environmental Sustainability: An Integrative Conceptual Model Of Multilevel Antecedents And Consequences Of Leader Green Behavior, Hannes Zacher, Clara Kühner, Ian M. Katz, Cort W. Rudolph

Psychology Faculty Publications

Environmental sustainability is a strategic and ethical imperative for organizations, and numerous studies have investigated associations between leadership and employee pro-environmental or “green” behavior. However, these studies have typically focused on leadership styles that conflate leader behavior with its assumed antecedents or consequences. Moreover, the literature on relations between leadership and environmental sustainability constructs is fragmented and in need of systematic integration to effectively guide future research and practice. Accordingly, we pursue three goals in this conceptual paper. First, after a brief review of key insights from extant theoretical and empirical research, we define leadership in the context of environmental …


Managing In A Regressive Legal Environment: Employers Need To Stay The Course Of Nondiscrimination, Michael T. Zugelder Jan 2024

Managing In A Regressive Legal Environment: Employers Need To Stay The Course Of Nondiscrimination, Michael T. Zugelder

Finance Faculty Publications

Federal law expanded civil rights and equal opportunity to all employees. Major U.S. employers have embraced the expansion by using affirmative action plans and diversity, equity, and inclusion policies. Concerns raised by a more conservative Supreme Court and its reversal of affirmative action in higher education, the recent enactment of regressive state laws aimed to diminish the rights of the LGBTQ+ community and invalidate affirmative action and DEI efforts should not be allowed to discourage the progress made. Employers can and should stay the course of expanded civil rights and equal opportunity in the workplace for all firm employees.


Climate Risk, Insurance Retreat, And State Response, Mark P. Nevitt, Michael Pappas Jan 2024

Climate Risk, Insurance Retreat, And State Response, Mark P. Nevitt, Michael Pappas

Faculty Articles

Climate change is fundamentally destabilizing the private insurance industry, with many high-profile insurance companies exiting states in the face of catastrophic, climate-­induced risk. This rapid "insurance retreat" represents a major market signal in response to climate-exacerbated risks. Private businesses are making actuarial decisions, assessing that some locations are just too vulnerable to insure. At the same time, this insurance retreat also poses a policy challenge for states as they react to the mounting insurance gaps left by exiting private insurers.

This Article analyzes insurance retreat, its attendant policy challenges, and the lessons that can be drawn from state responses. It …


Factors Affecting Graduation With Honors: A Case Study In Bumpers College, Timothy Dalton Roberts, Jennie Popp, Michael Popp, Nathan Kemper Jan 2024

Factors Affecting Graduation With Honors: A Case Study In Bumpers College, Timothy Dalton Roberts, Jennie Popp, Michael Popp, Nathan Kemper

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

This study aimed to understand the factors influencing the graduation rate with honors in the Dale Bumpers College of Agricultural, Food, and Life Sciences (Bumpers College) at the University of Arkansas Fayetteville (UAF). Utilizing a data set of 220 Bumpers College Honors graduates from 2004 to 2014, provided by the Office of Strategic Analytics & Insights at UAF, this research investigated several demographic and academic variables to potentially identify predictors of successfully graduating with honors. The methodology involved cleaning the data, statistical analyses including t-test and Chi-square tests, and logit regression models to determine significant factors impacting graduating with honors. …


A Tale Of Two Working Landscapes, Sage C. Sutcliffe Jan 2024

A Tale Of Two Working Landscapes, Sage C. Sutcliffe

Graduate Student Theses, Dissertations, & Professional Papers

No abstract provided.


To Revise Or Not To Revise: How Feedback Type, Interpersonal Liking, And Messenger Credibility Influence Revision, Rachel Jane Jensen Jan 2024

To Revise Or Not To Revise: How Feedback Type, Interpersonal Liking, And Messenger Credibility Influence Revision, Rachel Jane Jensen

Graduate Student Theses, Dissertations, & Professional Papers

Revisions inevitably occur during project creation and curation; many of which are influenced by received feedback. Previous research has highlighted the role goals, perceptions of self, and task complexity play in revision, but little research has examined how feedback type and an individual’s feelings toward their feedback giver influence revision. A quasi-experimental design examined how feedback type (additive, subtractive, or none), interpersonal liking for a feedback-giver, and perceived credibility of a feedback-giver affected students’ (n = 155) willingness to revise, self-reports of revision, and calculated actual revision score. Results indicated that participants in a feedback-receiving condition reported higher levels of …


Toward Equal Access: A Model For Lay Advocacy Programs Serving People Who Are Deaf Or Hard Of Hearing, Melissa Bell Jan 2024

Toward Equal Access: A Model For Lay Advocacy Programs Serving People Who Are Deaf Or Hard Of Hearing, Melissa Bell

JADARA

Advocacy programs are prevalent among state government agencies that specialize in serving persons who are deaf or hard of hearing around the United States. The work is crucial to ensuring equal access and equal opportunity, yet the lay advocacy profession is not yet formalized with certification, ethical standards, or training programs for advocates serving this population. Research was conducted to advance efforts to maximize these programs’ effectiveness by compiling components of an ideal model for lay advocacy programs. Directors from state agencies that specialize in serving this population around the country refined the model and described the structure of their …


Quantification Of Landside Congestion In Ports: An Analysis Based On Gps Data, Kumushini Thennakoon, Namal Bandaranayake, Senevi Kiridena, Asela K. Kulatunga Jan 2024

Quantification Of Landside Congestion In Ports: An Analysis Based On Gps Data, Kumushini Thennakoon, Namal Bandaranayake, Senevi Kiridena, Asela K. Kulatunga

Computer Science Faculty Publications

Hinterland transport is a critical segment in maritime cross-border logistics, which links the end-users of global supply chains to the maritime segment. Truck-based hinterland transport is known to cause congestion in and around ports. This study aimed to quantify the congestion caused by trucks at the Port of Colombo, which has not been a subject of a systematic study. To this end, the study makes use of GPS data. In addition to revealing heavy congestion within the port, the study also reveals significant variations in congestion during different times of the day with the duration of journeys peaking from 1200hrs …


Renewable Energy Stocks' Performance And Climate Risk: An Empirical Analysis, Lingyu Li, Xianrong Zheng, Shuxi Wang Jan 2024

Renewable Energy Stocks' Performance And Climate Risk: An Empirical Analysis, Lingyu Li, Xianrong Zheng, Shuxi Wang

Information Technology & Decision Sciences Faculty Publications

This article studies the relationship between renewable energy stocks’ performance and climate risk. It shows that publicly held renewable energy stocks underperform as a reaction to climate policy information releases, modeled by feed-in tariff (FIT) legislation announcements. The study examined stock price behaviors 2 days before and 30 days after FIT policy announcements. The stock sample used in the study has 3702 firm-day combinations, which included 180 cleantech firms and 32 events from 2007 to 2017. Based on the residual analysis of the sample’s abnormal return, it indicated that the FIT announcements are associated with significant declines in returns. The …


Feeling Of Being Together In The Metaverse: Positive Influence Of Copresence On Subjective Well-Being, Do Yuon Kim, Dooyoung Choi, Namhee Yoon, Ha Kyung Lee Jan 2024

Feeling Of Being Together In The Metaverse: Positive Influence Of Copresence On Subjective Well-Being, Do Yuon Kim, Dooyoung Choi, Namhee Yoon, Ha Kyung Lee

STEMPS Faculty Publications

Applying the flow theory, this study examined how copresence improved the subjective well-being of users through flow and escapism. An online self-administered survey of 249 US adults who are currently using metaverse platforms is conducted. The collected data are analyzed by SPSS, AMOS and PROCESS. Findings suggest that the feeling of being together with other users in a metaverse can influence consumers’ satisfaction with their lives. Copresence in the metaverse specifically enhanced flow, which is being immersed in the experience; and escapism, which is avoiding unpleasant realities. Copresence and flow were found to improve the subjective well-being of metaverse users. …


Displaced Worker Angst And Far Right Populism, Thomas E. Lambert Jan 2024

Displaced Worker Angst And Far Right Populism, Thomas E. Lambert

Faculty and Staff Scholarship

Background

Nothing causes more anguish and frustration than downward social mobility such as that experienced by less-educated workers and especially by displaced workers. Those who lose economic status lose more than income because they become so socially isolated that they are further frustrated through loneliness (Case and Deaton 2020). Hanna Arendt points out that lonely men are susceptible to authoritarian influence (1973, p. 475).

There is yet another aspect to the downward social mobility of low skilled men, namely that they are losing ground not only relative to social norms but also relative to the wages of low-skilled women. In …


Opportunities And Challenges Posed By Disruptive And Converging Information Technologies For Australia's Future Defence Capabilities: A Horizon Scan, Pi-Shen Seet, Anton Klarin, Janice Jones, Mike Johnstone, Helen Cripps, Jalleh Sharafizad, Violetta Wilk, David Suter, Tony Marceddo Jan 2024

Opportunities And Challenges Posed By Disruptive And Converging Information Technologies For Australia's Future Defence Capabilities: A Horizon Scan, Pi-Shen Seet, Anton Klarin, Janice Jones, Mike Johnstone, Helen Cripps, Jalleh Sharafizad, Violetta Wilk, David Suter, Tony Marceddo

Research outputs 2022 to 2026

Introduction: The research project's objective was to conduct a comprehensive horizon scan of Network Centric Warfare (NCW) technologies—specifically, Cyber, IoT/IoBT, AI, and Autonomous Systems. Recognised as pivotal force multipliers, these technologies are critical to reshaping the mission, design, structure, and operations of the Australian Defence Force (ADF), aligning with the Department of Defence (Defence)’s offset strategies and ensuring technological advantage, especially in the Indo-Pacific's competitive landscape.

Research process: Employing a two-pronged research approach, the study first leveraged scientometric analysis, utilising informetric mapping software (VOSviewer) to evaluate emerging trends and their implications on defence capabilities. This approach facilitated a broader understanding …


Public Regulation Urgency In Cryptocurrency Based On Administrative Reform For Bali Sustainable Tourism, Ni W. Widhiasthini, Nyoman S. Subawa, Melissa Fong Emmerson, Ni K. W. Yanti, Made S. M. Utami, Putu S. A. J. Kusuma, Putu P. Dewi, Kadek J. A. Sudharma Jan 2024

Public Regulation Urgency In Cryptocurrency Based On Administrative Reform For Bali Sustainable Tourism, Ni W. Widhiasthini, Nyoman S. Subawa, Melissa Fong Emmerson, Ni K. W. Yanti, Made S. M. Utami, Putu S. A. J. Kusuma, Putu P. Dewi, Kadek J. A. Sudharma

Research outputs 2022 to 2026

This research aimed at contributing on the urgency of formulating public regulation about cryptocurrency based on administrative reform, providing critical thinking about the use of cryptocurrency on economic activity in supporting sustainable tourism. Instead of focusing on economic, it focuses on the public administration to formulate the regulation of cryptocurrency circulation in Indonesia. It was underlying on descriptive qualitative method with postpositivism approach. It was conducted in Bali as the world tourism destination, and relied on tourism. The distribution of cryptocurrency is banned in Indonesia including Bali, regulated on Law No. 7 year 2011 about currency. It found the hegemony …


Enhancing Marketing Students’ Indigenous Cultural Competencies Through A Decolonisation And Authentic Assessment Approach, Claire Lambert, Melissa Fong-Emmerson, Sonja Coetzee, Steven D’Alessandro Jan 2024

Enhancing Marketing Students’ Indigenous Cultural Competencies Through A Decolonisation And Authentic Assessment Approach, Claire Lambert, Melissa Fong-Emmerson, Sonja Coetzee, Steven D’Alessandro

Research outputs 2022 to 2026

To prepare students for multicultural environments and understand consumers from different backgrounds, marketing educators must incorporate diversity into their curricula and recognise the importance of decolonisation by considering First Nations’ perspectives to promote reconciliation and better outcomes. This paper reports on a novel approach of students working directly with First Nations businesspeople to gain an applied understanding of Indigenous cultural learning. The study examines the influence of this approach on students’ learning and cultural understanding, as well as how the teaching approach and authentic assessment design within the unit improve the confidence of students to apply these learnings and engage …


The Impact Of Positive And Negative Psychological Affect And Overconfidence From Major Family Events On New Venture Survival, Pi-Shen Seet, Wee-Liang Tan Jan 2024

The Impact Of Positive And Negative Psychological Affect And Overconfidence From Major Family Events On New Venture Survival, Pi-Shen Seet, Wee-Liang Tan

Research outputs 2022 to 2026

This paper investigates how family events interacting with entrepreneurs’ psychological affect and overconfidence impact new venture viability. We use panel data from the Australian Household, Income and Labor Dynamics survey, focusing on family event-induced psychological affect entrepreneurs experience as a predictor of new venture survival. Our accelerated failure time model shows that although negative family events interact with entrepreneur overconfidence to spur cautious behaviour, positive events interacting with overconfidence have the biggest impact (negative) on new ventures. The study enhances our understanding of the embeddedness of family in the entrepreneurial process and challenges past research by revealing how positive family …


Customer Experience Quality With Social Robots: Does Trust Matter?, Sanjit K. Roy, Gaganpreet Singh, Saalem Sadeque, Richard L. Gruner Jan 2024

Customer Experience Quality With Social Robots: Does Trust Matter?, Sanjit K. Roy, Gaganpreet Singh, Saalem Sadeque, Richard L. Gruner

Research outputs 2022 to 2026

Although service providers increasingly adopt social robots, much remains to be learned about what influences customers' experiences with robots. To address this issue, this study investigates the relationships among customer equity drivers (i.e., value equity, brand equity and relationship equity), trust in social robots, and trust in service providers. Specifically, we hypothesize that customer equity drivers influence trust in social robots and trust in service providers. We also propose that customer equity drivers influence customer experience quality in the context of social robots and that trust in social robots and trust in service providers mediate these relationships. The study used …


Stream Restoration Effectiveness In Mullins Creek In Fayetteville, Arkansas, Amadeo Scott, Shannon Speir Jan 2024

Stream Restoration Effectiveness In Mullins Creek In Fayetteville, Arkansas, Amadeo Scott, Shannon Speir

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Lotic waterways are vital for habitat, food, water, and flood protection, but urbanization poses a major threat to their integrity. Runoff from urban surfaces leads to pollution, flashiness, loss of biodiversity, and other symptoms, also known as Urban Stream Syndrome (USS). Streams can be restored in order to combat USS, but most restorations are not monitored, so their long-term effectiveness is unknown. This study quantitatively evaluated a decade-old stream restoration in Fayetteville, Arkansas, to assess its effectiveness in combating USS and achieving set restoration goals, and to gain insights for future restoration projects. Restoration goals included decreasing erosion and sedimentation, …


Letter From The Faculty Editor, Beth Kegley Jan 2024

Letter From The Faculty Editor, Beth Kegley

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


You Fooled Me, So I'Ll Tell You About Myself! Personnel-Related Brand Betrayal Experiences And Disclosure Of Personal Information, Teck M. Tan, Jari Salo, Jaakko Aspara Jan 2024

You Fooled Me, So I'Ll Tell You About Myself! Personnel-Related Brand Betrayal Experiences And Disclosure Of Personal Information, Teck M. Tan, Jari Salo, Jaakko Aspara

Research outputs 2022 to 2026

Past research has extensively studied the negative effects of brand betrayals on consumer attitudes, but largely ignored their potential positive consequences. Also, while previous research has focused on betrayals made by the brand itself, it has paid less attention to betrayals by the brand's personnel. This paper focuses on one potentially important positive consequence of brand personnel betrayal experiences (a consumer's feeling of being betrayed by the brand staff members): the increased willingness of consumers to share personal insights and information with the brand after experiencing a brand personnel betrayal. A field data set and two online experiments show that …