Social and Behavioral Sciences Commons^™

An Investigation Of Social Media Discussion On Valentine's Day 2024 Trends: Money Can Buy Love & Chocolates, Jin-A Choi, Bond Benton, Yi Luo

School of Communication and Media Scholarship and Creative Works

Valentine’s Day, typically defined by expression of love and affection, has been celebrated as a symbolic day to exchange gifts among lovers. The capitalism of love in American culture is a sophisticated and ritualized marketing. The expression of love has been firmly tied with the act of giving material things, such as gifts. In light of the symbolic attachments given to the culture of giving gifts on Valentine’s Day, this study seeks to explore social media users’ sentiment and perceptions regarding the popular Valentine’s Day gifts. Unlike the typical love-hate relationship that stems from the intense commercialization of Valentine’s Day, …

From Memes To Message To Mario Kart: An Analysis Of The Reach Of Social Media Content Related To Kamala Harris, Yi Luo, Jin-A Choi, Bond Benton

School of Communication and Media Scholarship and Creative Works

A daunting challenge in political engagement lies in connecting with the younger demographics who are the digital natives. Especially, the 18-24 age group has some of the lowest turnout rates amongst eligible voters. After her sudden ascendence to be the presumptive presidential candidate for the Democrat Party, a tidal wave of meme posts, largely from young Americans, playfully associated Kamala Harris with coconut tree. These coconut-themed memes ignited an unprecedented surge of energy and engagement among young voters on social media platforms, which provides an ideal context to examine their reactions toward these memes in light of a high-stake presidential …

The Effect Of Mere Presence Of Smartphone On Cognitive Functions: A Four-Level Meta-Analysis, Andree Hartanto, Verity Y. Q. Lua, K. T. A. Sandeeshwara Kasturiratna, Paye Shin Koh, Germaine Y. Q. Tng, Manmeet Kaur, Frosch Y. X. Quek, Jonathan L. Chia, Nadyanna M. Majeed

Research Collection School of Social Sciences

As smartphones have become portable and immersive devices that afford social, informational, and recreational conveniences unbounded by physical restrictions, most daily activities have become closely intertwined with the presence of smartphones. This constant presence of smartphones in daily activities, however, may be concerning as some studies have suggested that smartphones—even their mere presence—can be distracting and can impair cognitive outcomes. However, such findings have not been consistently observed. To reconcile mixed findings, the current meta-analysis synthesized 166 effect sizes drawn from 53 samples and 33 studies including 4,368 participants on the effect of mere presence of smartphone on cognitive functions. …

An Examination Of Scientific And Technical Communication For Forensic Engineering And Forensic Pathology., Tori C. Reeder

Dissertations, Master's Theses and Master's Reports

Police communication sits at the unique intersection of risk communication, scientific and technical communication, and medical communication, as we see in forensic reports. In this dissertation, I examine the communicative underpinnings of forensic pathology and forensic engineering reports. I argue that there is not only an inherent link between the unpredictability of a written text and the reception of said text by both its intended and unintended audience, but also a link to the broader socio-cultural contexts. I will examine an atypical forensic pathology report (autopsy report) of George Floyd, a more standard forensic pathology report of an inmate who …

Evaluating The Caring Cards Program And Its Effect On Mental Health Indicators Among A Self-Defined Agricultural Group In Rural Kentucky, Katrina Clontz

Theses and Dissertations--Community & Leadership Development

Suicide is currently the 11^th leading cause of death in the Unites States (American Foundation for Suicide Prevention, 2024), and is especially high among the farming and agricultural population (Kennedy et al., 2021; Klingelschmidt et al., 2022; Monteith et al., 2020). Additionally, mental health access and outcomes are worse among this population, partially due to the inaccessibility of care in rural areas (Taylor, 2019). Communication among caring individuals is thought to be an effective suicide prevention strategy (Long, 2023; Ross & Bassilos, 2019). The Caring Cards program was developed as a way to facilitate mental health communications among a …

Child Language And Happiness Behaviors: Evaluating The Effects Of Caregiver Coaching, Ashlen Grubbs

Theses and Dissertations--Early Childhood, Special Education, and Counselor Education

Caregivers of young children who have or are at risk for disabilities may struggle supporting their child’s language development. This study used a tailored rapid coaching intervention to teach a caregiver different naturalistic language interventions that can be used with their child during play. Evidence-based naturalistic skills for increasing child communication were chosen to teach the caregiver based on baseline levels of skills. The purpose of this study was to evaluate the effectiveness of a tailored RCI (training and coaching) with caregivers of children with developmental disabilities. Like other studies, this study involved evaluating child-level communication but extended child measures …

The Impact Of Political Content Consumption From Tiktok On Civic Engagement And Online Political Participation Among Gen Zs - A Case Study In Cambodia, Menghieng Ngov

Graduate Research Theses & Dissertations

Background: TikTok has grown as the foremost platform for short-form videos in Cambodia, widely recognized for its entertainment and showing activities like dancing and singing. This study aims to explore the amount of political and civic content on TikTok, produced by general users, news outlets, or politicians, and examine its influence on Generation Z's online political participation and civic engagement. This research investigates how exposure to those contents affects these Gen Zs, specifically addressing two main questions: (1) "How does TikTok influence Gen Z's understanding and engagement in political and civic topics in Cambodia?" (2) “How does the level of …

Investigating Teacher And Student Perceptions Of The Impact Of Chatgpt In The Classroom, Esther Abla Dorgbefu

Graduate Research Theses & Dissertations

This study was an initial attempt to investigate faculty and student perceptions of the impact of ChatGPT in the classroom. The primary purpose of this study was to conduct a cost-benefit analysis of the opportunities and challenges of ChatGPT in education. The following research questions were investigated to achieve this goal: (a) What fears do faculty have about using ChatGPT in education? (b) What fears do students have about the use of ChatGPT in education? (c) What are the possible benefits and consequences of using ChatGPT from students’ perspectives? (d) What are the possible benefits and consequences of using ChatGPT …

Knowledge Is Power…To Misinform: Examining How Knowledge Gaps Affect Engagement With Covid-19 Misinformation, Ben Wasike

Communication Faculty Publications and Presentations

This study examined how the knowledge gap hypothesis (KGH), the belief gap hypothesis (BGH), partisan media use, and interpersonal discussion affected COVID-19 knowledge and social media engagement (SME) with related misinformation. The KGH partially affected knowledge and reduced SME with misinformation regarding income. The BGH increased knowledge and reduced SME with misinformation among Liberals. Right-leaning media use and interpersonal discussion increased SME with misinformation respectively. Overall, knowledge was inversely associated with SME with misinformation.

Virtual Classes In The U.S. University: Exploring Zoom Fatigue Experience Based On English Competency And Course Engagement Among International Students, Esther Son

All Graduate Theses, Dissertations, and Other Capstone Projects

Online video conferencing platforms, such as Zoom, are widely used for virtual classes. Zoom platforms bring flexibility and convenience, but also contribute to fatigue which is called “Zoom fatigue”. The purpose of the study is to investigate Zoom fatigue among international students at the U.S. university, and its links to Zoom-mediated communication in the field of education. The study investigates 152 international students to examine how English competency affects Zoom fatigue, and how course engagement affects Zoom fatigue in virtual classes at the U.S. university. The results show that English competency and course engagement have a negative relationship with Zoom …

Listening To The Voices Of America, Kathryn J. Edin, Corey D. Fields, David B. Grusky, Jure Leskovec, Marybeth J. Mattingly, Kristen M. Olson, Charles Varner

Department of Sociology: Faculty Publications

We make the case for building a permanent public-use platform for conducting and analyzing immersive interviews on the everyday lives of Americans. The American Voices Project (AVP)—a widely watched experiment with this new platform—provides important early evidence on its promise. The articles in this issue reveal that, although public-use interview datasets obviously cannot meet all research needs, they do provide new opportunities to study small or hidden populations, new or emerging social problems, reactions to ongoing social crises, submerged values and attitudes, and many other aspects of American life. We conclude that a permanent AVP platform would help build an …

Remember, You Can Complete This Survey Online! Web Survey Links And Qr Codes In A Mixed-Mode Web And Mail General Population Survey, Kristen M. Olson, Amanda Ganshert

Department of Sociology: Faculty Publications

Recruitment materials for concurrent mixed-mode self-administered web and mail surveys must communi-cate information about multiple modes simultaneously. Providing the link to the web survey on the cover of the paper questionnaire or including a QR code to access the web survey may increase the visibility of the web mode and thus increase the proportion of people who participate via the web, but whether including either piece of information does so has received surprisingly little empirical attention. In this paper, we exam-ine the results of experiments embedded in two general population probability-based concurrent mixed-mode surveys of Nebraska adults. First, in the …

An Analysis Of The College Choice Process From The Eyes Of College Students, Evan Galchutt, Kao Nou Yang, Malena D. Jeffrey

Concordia Journal of Communication Research

For many, the process of choosing a college marks the beginning of a period of emerging adolescence and adulthood. Although exciting, the college choice process can be daunting, as students are flooded with information to inform a choice that has ripples across multiple facets of their lives. The researchers chose to investigate what factors are most important to students during their college search process and how they impacted their ultimate choice. Moreover, the researchers honed in on how specific factors such as financial considerations and family influence impacted how they approached their decision. The participants of this study are mostly …

An Analysis Of The Relationship Between The Workload And Stress Of Colleg Athletes, Sadie Voss

Concordia Journal of Communication Research

College students attending a university were asked to participate in a study regarding course workload and stress. It was found that student-athletes tend to carry more stress due to the time commitment to their sport. The researchers asked questions from a stress test to evaluate how stress impacted these students. In the survey, they factored in major, minor, credits per semester, internships, and jobs. All of these factors had a part in determining the amount of stress a student had. The study addressed in depth the relationship between a student’s course workload and the amount of stress they have which …

Divided Crowns: An Ideological Criticism Of Self-Black Determination And Conflicting Visions Of Wakanda In Black Panther, Alaya E. Hubbard

University of the Pacific Theses and Dissertations

Using an ideological criticism of Hollywood’s Black Panther (2018), this paper analyzes the differing portrayals of the self-Black determination of the film’s main characters, T’Challa and Killmonger, as it relates to their backgrounds, cultural connections, racial identities, power dynamics, and their fights for social justice. Aspects of the film that were analyzed included characters’ actions, dialogue, lore, and presence. Digging deeper into the film’s story once key themes were revealed. This examination included parallels to the real-world, including locations, social movements, and social reformation leaders. The goal of the paper is to show how the film offers insights into broader …

The Body Positivity Movement: Improving Female College Students Mental Health And Body Appreciation, Emilie Conners, Lucy Matthews, Diane R. Edmondson

Atlantic Marketing Journal

Body image concerns among college-aged women continue to be an immense issue across many college campuses. As technology advances, it has become more common for young girls and women to edit their social media photos and focus more on their flaws. Body image has a significant impact on mental and physical health; therefore, it is vital that these concerns are addressed and fought. One movement recently used as a possible way to combat this concern is the body positivity movement. However, more research is needed to understand the impact of this movement on young women. Survey data was collected via …

Trust Relationships: Tales From The Web, Magdoleen Ierlan

Atlantic Marketing Journal

Trust is an important component of any purchasing situation. In an online setting, trust becomes even more important as buyer and seller are not able to directly interact with one another. Compounding the situation is the fact that the consumer cannot directly experience the product under consideration. Organizations have attempted to address this shortcoming by allowing third parties to offer reviews of the product in question. This paper addresses how consumers process these product reviews.

By rooting this paper in trust and uncertainty reduction theory, a testable model was developed. The model was tested, and in general, more helpful reviews, …

The Impact Of Demographics And Cause Related Marketing Participation In The Black Lives Matter Movement On Company Image, Jerome Christia, Joseph Njuki

Atlantic Marketing Journal

Cause Related Marketing is an impactful marketing strategy for companies concerned about improving or maintaining their company image. This study examines the effect of cause related marketing participation Black Lives Matter movement and demographics of supporters on company image. Questionnaires from 106 respondents were collected, analyzed, and results presented. The paper reviews cause related marketing, the Black Lives Matter movement, and company image. In addition, demographic characteristics are investigated for respondent perspectives on company image. Our research indicates that there is a positive and significant relationship between cause related marketing participation in the Black Lives Matter movement on company image. …

Healthcare Marketing Communication: Media Usage And Psychographic Profiles For Baby Boomer, Gen X, And Millennial Consumers, Terry Damron, Joe Cangelosi, David Kim, Ed Ranelli

Atlantic Marketing Journal

Abstract

Purpose Preventive health care information (PHCI), which functions as a cost-effective or cost-saving means of reducing mortality and improving life quality, also fuels consumer demand for otherwise underutilized preventive medical services, thereby improving profitability for service providers. This study provides healthcare marketing professionals with media usage insights and psychographic profiles useful for developing effective PHCI communication strategies.

Design This research is based on questionnaire responses (n = 813). Analysis of the variance (ANOVA) was used to assess and compare the importance consumers assigned to online PHCI sources. Factor analysis was used to determine whether attitude patterns tended to …

Social Media Management Strategies In Influencer Marketing: Lessons For Building Stakeholder Relations And Brand Crisis Management, Julia Hurt, Mary E. Beadle, Sejung Park

2024 Faculty Bibliography

Based on the two-step flow model, this study examines how social media influencers manage brands through three aspects, including content strategies, engagement, and interactivity. A content analysis was conducted to compare content marketing strategies and levels of engagement and interactivity between popular and unpopular creators. The results show popular creators post more often, post more promotional content, interact less, but receive positive praise from their followers. Their followers are more engaged. The Instagram posts tend to imitate celebrity sites and often use professional photographers rather than photos from mobile devices. Less popular creators used Instagram in a more personal fashion, …

Artificial Intelligence And News Consumption: A Study Of Trust, Credibility And Transparency In Automated Journalism, Julia Lobo Paes

Dissertations and Theses

According to Gallup poll (2023), over the last 50 years there has been a decline in how much Americans trust mass media. While in the 1970’s 72% of the population responded that they trust the media a 'great deal/fair amount', this number dropped to 34% in 2023. Given the decreasing public trust in news, this thesis focused particularly on analyzing trust in the organization, trust in the news story and perceived credibility in AI generative content. In addition to articles created by AI, this study also aimed to analyze how the public perceives information that has been personalized and distributed …

Leveraging Instagram To Enhance Self-Esteem: A Self-Affirmative Intervention Study And Multilevel Mediation Analysis, Shuna Shiann Khoo, Hwajin Yang, Wei Xing Toh

Research Collection School of Social Sciences

Although studies have consistently indicated that heavier use of social networking sites (SNS) perpetuates poorer self-esteem outcomes, no study has examined potential intervention methods that can yield positive effects from SNS use. We hypothesized that viewing one's Instagram profile would have self-affirmative effects on self-perception because the profile typically showcases curated instrumental positive aspects of self. Furthermore, these self-affirmative effects would indirectly improve state self-esteem via enhanced clarity of self-concept. To test our hypothesis, we designed an experimental intervention study where one group viewed their Instagram profile regularly, while another group viewed a neutral abstract art profile. Using multilevel latent …

Viewers' Attitudes Towards Analytical And Traditional Commentary Styles In Baseball Broadcasts: A Quasi-Experimental Study, Michael Menhart

Theses and Dissertations

This study investigates the attitudes of college and non-college athletes on analytical and traditional commentary styles during baseball broadcasts. The attitudes tested were satisfaction and likelihood to watch again (retention). The experiment had two data collection sessions for the athletes and non-athletes where they were exposed to either analytical or traditional commentary. The exposure came through the reading of a fictional scrip based on each style and then the participants were asked to answer questions to test their satisfaction and retention. Through a comprehensive analysis, including independent sample t-tests and two-way ANOVA, the findings revealed a significant main effect for …

Enhancing 8-Bit Legacy’S Social Media Presence Through Professional Editing, Madison Croft

Theses and Dissertations

No abstract provided.

Amplifying Awareness: Narrative Rationality In The Discourse Of Childhood Cancer, Rosalinda L. Frick

Cal Poly Humboldt Capstone Honor Roll

This paper looks into the complex psychological and economic effects of pediatric cancer on families. The paper has devastating realism as it draws on personal experience, as illustrated by the author's brother, Dylan, dying of brain cancer. Dylan's shortened life serves as a harsh reminder of the need to address this serious problem. The paper delves into the power of Aristotle's persuasion model, specifically looking at the concepts of ethos, pathos, and logos. This persuasion model ties into narrative rationality in the paper and looks at how a story's coherence and fidelity can make a large impact on persuasion and …

The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin

Journal of International Technology and Information Management

Research has extensively studied nonprofit organizations’ use of social media for communications and interactions with supporters. However, there has been limited research examining the impact of social media on charitable giving. This research attempts to address the gap by empirically examining the relationship between the use of social media and charitable giving for nonprofit organizations. We employ a data set of the Nonprofit Times’ top 100 nonprofits ranked by total revenue for the empirical analysis. As measures for social media traction, i.e., how extensively nonprofits draw supporters on their social media sites, we use Facebook Likes, Twitter Followers, and Instagram …

What Can We Learn From A Co-Creation Journey For A Quick Scan Digital Transformation Maturity Assessment Tool For Development Ngos?, Anand Sheombar

Journal of International Technology and Information Management

This paper describes the approach and lessons learned from a co-creation process with Dutch development NGOs to create a practical and easy-to-use assessment tool for practitioners to assess the organisation's maturity level of digital transformation. For this study, we applied a design science research methodology, specifically a six-step co-creation approach suitable for developing maturity models. The digital maturity assessment tool (quick scan) created is a domain- specific digital transformation maturity tool for development NGOs rather than a generally applicable tool. This artefact was evaluated using an eight-point Requirements framework for the development of digital maturity assessment tools. By developing a …

Activities Tailoring Within Agile Scrum Roles: A Case Of Nigerian Healthcare Information Systems Development, Yazidu Salihu, Julian Bass, Gloria Iyawa

Journal of International Technology and Information Management

Developing quality agile healthcare information systems requires understanding regulatory compliance and evolving healthcare needs through activities tailored within agile scrum roles. Agile scrum, a widely adopted philosophy, offers significant advantages in managing software development processes. This research explores how activities within the agile scrum roles are tailored to agile healthcare information systems development within the Nigerian context. This study adopted a qualitative case study methodology and interviewed 12 agile practitioners developing healthcare information systems within Nigeria using semi-structured open-ended interview guide questions. The practitioners were selected based on a snowballing process, a sunset of purposive sampling techniques from our network …

Media And Internet Censorship In India: A Study Of Its History And Political-Economy, Ramesh Subramanian

Journal of International Technology and Information Management

The Indian Constitution, which came into force on January 26, 1950, guarantees various fundamental rights, such as the freedom of speech and expression, freedom of religion, rights to form association, as well as rights to privacy. Yet, since the adoption of the Constitution, the Indian citizen has been subject to varying degrees of media censorship and surveillance. This paper seeks to delve into the historical evolution of media and Internet censorship and surveillance in India. It shows how media censorship of varying types have existed since the British colonists introduced restrictive laws in order to expand and control the native …

All The Better To Hear You With: Using Social Media For Employee Listening, C. S. Ju, E. A. Liguori, N. M. Savage

Psychology Faculty Publications

The article explores the use of social media for employee listening in organizations, highlighting the importance of employee voice and its positive impact on the workplace. It suggests that social media platforms can provide a space for employees to express themselves, share ideas, and connect with others. However, caution is advised when integrating social media into formal workplace decisions and the hiring process due to concerns about fairness, privacy, and discrimination. The article also addresses the challenges faced by minority employees in voicing dissent and the potential for social media to amplify their voices. It recommends consulting the book "Social …