Social and Behavioral Sciences Commons^™

An Experimental Study Investigating The Type Of Data Visualizations Used In Infographics On Participant Recall And Information Recognition, Laura Morgan Fischer, Elizabeth Schroeder, Courtney Gibson, Amber Mccord, Ginger Orton

Journal of Applied Communications

The concept of agricultural sustainability, specifically sustainable beef production, is not well established, and much misinformation frames this conversation. One way agricultural communicators can educate the public on this controversial topic is through infographics. Scholars have suggested recall, or the mental process of retrieving information from the past, as a technique to understand what someone has comprehended when exposed to new information. The Limited Capacity Model of Motivated Mediated Message Processing (LC4MP) provides insight into human information processing and recall, and it guided this study’s development. The purpose of this study was to determine the effect various types of data …

A Multi-Method Analysis Of Diversity, Equity, And Inclusion Websites Of Fortune 500 Agricultural And Food Companies, Garrett M. Steede, Rebecca Swenson, Troy Mckay

Journal of Applied Communications

Each year, Fortune magazine publishes a list of the 500 largest corporations in the United States of America based on total revenue in the previous fiscal year. As successful companies, these organizations must prioritize diversity, equity, and inclusion (DEI) for a multitude of reasons. The purpose of this study was to determine how agricultural and food companies on the 2021 Fortune 500 list demonstrated a commitment to DEI efforts on their corporate websites. Thus, we analyzed the DEI website of each food and agricultural company listed on the 2021 Fortune 500 list. Quantitatively, most websites only required two clicks to …

Flower Power: Testing Social Media Advertising Strategies For Floral Products, Rachel Corry, William R. Taylor, Jessica Holt, Hailey Bittles, Benjamin L. Campbell, Julie Campbell

Journal of Applied Communications

Social media and the internet have impacted how companies and organizations advertise to consumers. Digital advertising has created the opportunity to engage with consumers, target specific groups, and capture metrics of use to help build effective advertising strategies. The floral industry is a large sector within the agricultural arena, which is primed to engage with young consumers. This research examined the effectiveness of utilizing static and animated social media advertisements to increase consumers’ intention to purchase floral products. Using an online survey and an experimental design, this study examined 8,488 respondents’ intention to purchase floral products after viewing static and …

Maize Farmers’ Use, Preference, And Trustworthiness Of Information Sources And Communication Channels In Dormaa, Ghana: A Gender Comparison., Namah Taku-Forchu, Shuyang Qu, Misty D. Lambert, Michael S. Retallick, Jonathan D. Ulmer, George P. Opit

Journal of Applied Communications

The study aimed to identify maize farmers' use, preference, and trustworthiness of the various information sources and communication channels farmers in Dormaa, Ghana, used to receive information about their farming activities. A questionnaire was developed, and data was collected from 217 maize farmers. The result revealed more males are involved in maize production than females. Most males indicated they received training in using hermetic bags more than female farmers. Respondents ranked Extension agents highest as the source from which they receive their farming information. Based on the level of preference for the information sources, the results show a statistically significant …

Reporting Expertise In Agricultural Communications, Education, Extension, And Leadership Research: The Development Of An Expertise Rubric, Lori M. Costello, Billy R. Mckim, Allison L. Dunn

Journal of Applied Communications

This exploratory quantitative study assessed 149 behaviors, characteristics, and techniques considered indicative of expertise to determine what social scientists in Agricultural Communications, Education, Extension, and Leadership (ACEEL) disciplines value. A total of 731 social scientists from 25 land-grant universities across the United States surveyed in the fall of 2018 served as the population for this study. Using Principal Component Analysis (PCA), 10 constructs describing expertise were identified. A list of the 10 constructs was presented to faculty representing the ACEEL disciplines who helped determine what the constructs collectively measured, resulting in a label for each construct. The behaviors, characteristics, and …

Instagram As A Tool Of Diffusion For The Livestock Industry, Savannah Locke, Karen Hiltbrand, Katie Corbitt, Darcey Richburg, David Shannon, Soren P. Rodning, Jason T. Sawyer, Don Mulvaney

Journal of Applied Communications

Studies have shown that more people are getting their information through social media (SM). With so much misinformation presented in global media, it is difficult for consumers to distinguish what is true and what isn’t. With negative images and minimal context, consumers have a tendency to believe and trust what they see on SM. After IRB approval, a survey study was launched on Qualtrics and accessed via email. Using Instagram as platform, this study presented 5 cognitively and 5 emotionally oriented posts focused on the aspects of animal welfare, diet/health, and environment/sustainability. Prior to viewing the Instagram posts, study participants …

Chimes: September 25, 2023, Calvin University

Chimes

Life and Career Studies program transitions to Calvin's department of education by Ethan Meyers

Calvin men's and women's soccer teams start strong in out of conference play by Dillion Baumchen

Calvin professor and students attend archaeology conference in Saudi Arabia by Gabriel Choi

ChatGPT: How nearly a year of public availability has changed the academic landscape by Jacob Westra

A never-ending CALLing by Savannah Shustack

Letter from Handlon Campus: Reflecting on convocation Fall 2023 by Robert Edward Hine

Olivia Rodrigo spills her "GUTS" in sophomore album by Lauren Nyong

Casar Student Discussion Series: ‘Does Social Media Bring More Harm Than Good?’, The Prince Alwaleed Center For American Studies And Research Casar

Performances, Events, and Presentations

CASAR Student Debate Series - Launched in Fall 2023:

The Center of American Studies and Research (CASAR) launched a Student Discussion Series in Fall 2023 semester, it is a student-led debate on a plethora of current hot topics. In this student discussion series, students play the role of delving into topics together to understand one another. This event is broadcasted on Facebook live via the CASAR Facebook Page, where the entire record is still available to watch. Students passionately present their arguments in an organized manner, going back and forth between the two sides, and often students become excited about …

Comparative Analysis Of Covid-19 Non-Pharmaceutical Intervention Videos On Facebook: Insights From Nigeria And Benin Republic, Jimme Matyek, Sheba Umbule Tayo-Garbson, Philomena Effiong Umoren Phd, Benmun Paul, Emeka Williams Etumnu

Library Philosophy and Practice (e-journal)

Facebook has been adopted by public health organisations for health promotion, psychoeducation and behaviour change campaigns. Studies have underscored the potential advantages of non-pharmaceutical interventions (NPIs) in decelerating the transmission of COVID-19 and mitigating its severe health consequences. However, these studies did not content analyse these NPI messages especially on Facebook. This study sought to investigate the phenomenon of NPI COVID-19 videos on Facebook that were viewed by Nigerians and Beninese. This study used quantitative content analysis as the research design and analysed 56 Nigerian videos and 36 Beninese videos totalling 92 on Facebook with an inter-rater reliability of 96%. …

Connecting With The Outside World: Psychosocially Supportive Aspects Of Operational Communication Between Isolated Crews In Space And Mission Control On The Ground, Dennis J. Frederiksen

Journal of Human Performance in Extreme Environments

Radio-based communication between crew members in space and mission control centers on the ground has the operational purpose of supporting the safe and effective execution of missions in space. Space-to-ground communication also, however, constitutes one of the relatively few interpersonal relationships astronauts have during missions and in addition to its operational purpose, this communication can support astronauts’ wellbeing. The purpose of this paper is to identify psychosocially supportive aspects of operational space-to-ground communication between astronauts in space and spacecraft communicators on the ground. Through qualitative analysis of authentic mission communication, this paper identifies two supportive aspects and develops a terminology …

Near-Death Experience: How A Professor’S Trial Turned Into Training For Social Work And Nursing Students, Mark D. Weinstein

News Releases

Providing proper care is pivotal in healing a patient who has had a near-death experience. But sometimes, the provider becomes the patient. George Huff, senior professor of social work at Cedarville University, survived a near-fatal accident in 2014, allowing him to discuss his experience both professionally and personally.

Spartan Daily, September 21, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 14

The Cowl - V. 88 N. 18 - September 21, 2023

The Cowl

The Cowl - student newspaper of Providence College. Vol. 88 No. 18 - September 21, 2023. 20 pages.

Climate Change Journalism In Pakistan: Ethical Deliberations, Muhammad Ittefaq, Shafiq Ahmad Kamboh, Ayesha Ashfaq

School of Communication Studies - Faculty Scholarship

In the 21st century, research on climate journalism has received exponential growth globally. However, the media’s ethical role in covering climate change has not sufficiently been explored enough. In this chapter, we provide a broad overview of climate change journalism in Pakistan, the role of stakeholders that are directly involved in this crisis, and further highlighted the need to follow the UNESCO-led ethical principles and deliberations by the local climate journalism. We conclude that though a great deal of attention has been paid by the local scholars and scientists to highlight different dimensions of climate emergency, however, the findings of …

The Current - Volume 34 Issue 2, Nova Southeastern University

The Current

No abstract provided.

Seniors Helping Seniors: Cedarville Partners With Greene County For Fall Prevention Awareness Month, Mark D. Weinstein

News Releases

Testifying to the impact of Cedarville University students, the Greene County Council on Aging (GCCOA) invited students from the university’s school of nursing to participate in its fall prevention event on Wednesday, Sept. 27.

This two-hour event, beginning at 1:30 p.m. at the Xenia Community Center in Xenia, Ohio, recognizes September as Fall Prevention Awareness Month.

Spartan Daily, September 20, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 13

Lindenwood Digest, September 20, 2023, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Ensuring Responsible And Transparent Use Of Generative Ai In Extension, Paul A. Hill, Lendel K. Narine

The Journal of Extension

Generative artificial intelligence (AI) systems capable of generating human-like text, images, and ideas from existing data based on user-defined prompts, will inevitably impact Extension, including increasing efficiency, productivity, and performing tasks previously exclusive to humans. There are ethical and risk-related considerations surrounding the use of generative AI, including concerns about bias and unintended consequences. It is important for Extension to consider these implications and take steps to ensure that generative AI is used in a responsible and transparent manner. Extension must ensure that educators and staff have the necessary knowledge and skills to effectively utilize and integrate this technology.

After The Disaster Guidebook: Designing A Post-Disaster Communication Intervention For Rural Landowners, Channing Bice, Susan Carter

The Journal of Extension

Extension is well-positioned to facilitate communication strategies that foster community resilience and disaster recovery, particularly for rural residents. This paper proposes a new approach to post-disaster communication that strengthens rural community capacities in locally and culturally relevant ways. The findings revealed specific post-disaster information needs, preferences for local resources, and communication that encourages resilience through a document analysis and interviews with informants recovering from the 2020 Colorado wildfires. The practical recommendations discussed serve as a starting point for Extension professionals in other areas to consider ways to engage with their communities before, during, and after a disaster.

Generating Clicks: Display Advertising Within Social Media, Ronda Mariani, Thomas Tanner, Loreen Powell

Atlantic Marketing Journal

This research study developed a comprehensive social community prototype and tested a variety of display advertising scenarios to determine which scenario motivated social media users to click. Empirical research based upon 503 users of social media led to the development of several independent variables, which were identified in the study as display advertising scenarios. The display advertising scenarios tested in the study were video, animation, engagement, and brand familiarity, as well as the size and location of the display advertising within each social media prototype web page. Data collected identified which display advertisement scenarios motivated a social media user to …

Chatgpt Unveiled: Unleashing Ai Magic In Online Shopping And Digital Marketing, Jianping Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Journal

This research paper explores the use of AI, specifically ChatGPT, in interactive activities within

online shopping and digital marketing. The paper examines the potential of AI-powered chatbots

to enhance customer engagement, personalization, and marketing effectiveness. Through a

literature review, case studies, and user feedback analysis, the research highlights the benefits of

AI chatbots in providing real-time assistance, personalized recommendations, and improved

customer experiences. The paper also addresses ethical and privacy concerns associated with AI

implementation and discusses future research directions. The findings are expected to suggest

that AI-powered chatbots have the potential to revolutionize online shopping and digital

marketing by …

The Downplayed Debt Attributes Of Bnpl: A Thematic Content Analysis Of Tiktok, Hongwei Ma

Major Papers

This research employs Thematic Content Analysis (TCA) to examine the downplayed debt attributes of Buy Now Pay Later (BNPL) services, focusing specifically on the contrast between official narratives and critical discourse on TikTok. The study investigates how BNPL companies in North America employ promotional strategies on their official websites and in press conferences to downplay the debt aspect of their services. It further explores the role of TikTok as a platform for public discourse that challenges these dominant narratives surrounding BNPL debt attributes and breaks knowledge hegemony. By analyzing samples from BNPL service providers' websites and press conferences, the study …

Self-Image As A Micro Reality: A Qualitative Content Analysis Of Social Media Influencers And Adolescent Followers, Jessica Amanda Consterdine

Doctoral Dissertations and Projects

This study aimed to investigate content depicted by social media influencers and examine how its engagement aligns with the theoretical components of social comparison theory, providing an understanding of how adolescents view self-image. The parasocial relationships between social media influencers and adolescent followers on Instagram were investigated by exploring how the relationship dynamic is challenged with paid endorsements, envy by followers, and strategic communication. Incorporating content analysis with thematic analysis from the most popular social media influencers on Instagram, findings revealed a relationship between hashtag usage and the adolescent creation of self-image micro realities. The analysis demonstrated a strong correlation …

Spartan Daily, September 19, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 12

Framing Roles Of Protagonists And Antagonists In Visual Media, Jonas Braden Larson

Masters Theses

Many characters and stories have been interpreted over the past few thousand years. Humans are innate storytellers and make connections through various communication methods. Heroes and villains have affected many lives and given people a lens through which to view the world. The perception of stories and their characters in the visual media may not be as subjective as many people think. The framing communication theory was used to study the perception of audience member’s view of protagonists and antagonists in a visual story. Two short films were produced and screened to an audience that filled out surveys on their …

Physical Time Within Human Time

The International Journal of Ecopsychology (IJE)

A possible solution is offered to help resolve the “two times problem” regarding the veridical and illusory nature of time. First it is recognized that the flow (passage) of time is part of a wider array of temporal experiences referred to as manifest time, all of which need to be reconciled. Then, an information gathering and utilizing system (IGUS) model is used as a basis for a view of manifest time. The model IGUS robot of Hartle that solves the “unique present” debate is enhanced with veridical and (corresponding) illusory components of not only the flow of time but also …

Chimes: September 18, 2023, Calvin University

Chimes

Calvin's total student body grows for the first time in a decade by Savannah Shustack

Compass College closing sends many new students to Calvin by Maya Oeverman & Savannah Shustack

Tech Week Grand Rapids offers unique experience for STEM students by Jacob Westra

Scooters offer transportation, but parking issues have caused challenges during rollout by Grace Buller

New sports facilities provide new opportunities for student athletes by Dillion Baumchen

Calvin students can now keep waste out of the landfill by Ethan Meyers

Ouachita's Dr. Johnny Wink To Be Honored For 50 Years Of Service, Addie Woods, Office Of Communications & Marketing

Press Releases

The Department of Language & Literature at Ouachita Baptist University will honor Dr. Johnny Wink, Betty Burton Peck Professor of English, during a campus reception on Tuesday, Sept. 19, from 6:30-8 p.m. in McClellan Hall’s Green-Blevins Rotunda. Open to the public, the party will begin with a brief ceremony to be followed by an informal gathering celebrating Wink’s 50 years on the Ouachita faculty.

Ethnic Newspaper Industry In Pakistan And Impacts Of Corporate Ownership, Shafiq Ahmad Kamboh, Muhammad Ittefaq, Awais Hamed

School of Communication Studies - Faculty Scholarship

During the Indian independence movement, the Urdu-language ethnic newspapers played a significant role in instigating resistance against colonial authorities within local communities. However, later on, Urdu journalism underwent a transformation, shifting from the ‘advocate-journalist’ model to one dominated by corporate ownership in Pakistan. These commercial agents have faced criticism for using journalism as a shield for their other businesses, yet their presence has profoundly impacted current newspaper practices in various ways. Our case study of the Daily Express reveals that this newspaper, by implementing innovative journalism, technological advancements and efficient management practices, has influenced both preceding and subsequent Urdu dailies, …