Social and Behavioral Sciences Commons^™

Making Of Wars: Analysis Of The Franchise Management Of God Of War And Gears Of War, William Seaton

All Theses

Two of the most prominent franchises in the video game industry are God of War and Gears of War. These franchises, produced by Sony Interactive Entertainment (SIE) and Xbox Game Studios (XGS), respectively, and their presentation through company blogs offer insight into the franchise management strategies and franchise conceptualizations that their parent companies have. Understanding these franchising aspects furthers knowledge on how these companies, two of the three largest video game producers, engage in franchising behaviors through discourse. Utilizing a framework of the discourse of franchise paratexts, this thesis examines those franchising tactics and discursive frames that the companies …

Exploring Avenues On Social Media For Public Health Organizations To Connect With The Lgbt+ Community, Louisa Glazunova

All Theses

There has been a significant increase in the number of nonprofit organizations that focus on health and wellness in the United States. These organizations center on creating and maintaining relationships with stakeholders through various approaches. One of these approaches is to use social media marketing to connect with their target audience and promote engagement with provided services and informational content. This study analyzed how sources of content on social media impact the LGBT+ community's perception of their relationship with a nonprofit organization specializing in LGBT+ health and well-being. An organizational-public relations and social media marketing framework was adapted to analyze …

“But What About Me?”: How Memorable Messages Received During Catholic Sex Education Contribute To The Development Of Identity Gaps, Hannah Novak

UNLV Theses, Dissertations, Professional Papers, and Capstones

Sex education in the United States is a widely debated issue. Christians have supported abstinence-based education in the United States for decades (Dent & Maloney, 2017). There are numerous studies that have examined how abstinence sex education is faulty, specifically religious sex education (Judge, 2020; Levand & Ross, 2021; Rasmussen, 2010; Reuther, 2008). Studies found that religious sex education led to mental, physical, and emotional health disparities in the United States (Baker et al., 2015; Nelson et al., 2017). This study explored how memorable messages received in Catholic sex education led to the formation of identity gaps in participants' lives. …

Individual Differences In Vulnerability To Phishing, Fake News, And Vishing, Jeff Black

All Theses

Digital deception, such as phishing emails, scam phone calls, and fake news, poses a threat to anyone using digital devices. Research on digital deception often points to individual differences like age, cognitive impulsivity, and digital literacy, but has only investigated different types of digital deception independent of each other. Therefore, it is unclear whether users vulnerable to one type of deception are also vulnerable to others, and why. The present research examined relationships between vulnerability to different types of deception, and how this vulnerability is associated with common individual differences like age, cognitive impulsivity, digital literacy, and gullibility, and exploratory …

Learning-Based Stock Trending Prediction By Incorporating Technical Indicators And Social Media Sentiment, Zhaoxia Wang, Zhenda Hu, Fang Li, Seng-Beng Ho, Erik Cambria

Research Collection School Of Computing and Information Systems

Stock trending prediction is a challenging task due to its dynamic and nonlinear characteristics. With the development of social platform and artificial intelligence (AI), incorporating timely news and social media information into stock trending models becomes possible. However, most of the existing works focus on classification or regression problems when predicting stock market trending without fully considering the effects of different influence factors in different phases. To address this gap, this research solves stock trending prediction problem utilizing both technical indicators and sentiments of the social media text as influence factors in different situations. A 3-phase hybrid model is proposed …

Developing The Food Navigator Role At Everyone's Harvest, Chase Rodriguez

Capstone Projects and Master's Theses

Everyone’s Harvest (EH) is a 501(c)(3) non-profit that operates farmers’ markets. In order to reduce hunger in Monterey County, Everyone's Harvest offers several food assistance programs for low-income people including the Market Match (MM) incentive program which matches CalFresh money, modern day food stamps, dollar for dollar. The problem is that in Monterey County 1 in 4 adults and 1 in 3 children are food insecure. The purpose of the Food Navigator (FN) at EH is to engage with the local community and connect low-income people with food assistance resources, primarily the MM program. This project was a role development …

Crafting Journalism: The Pseudonyms Of American Reform, Sierra Fishman

Capstone Projects and Master's Theses

The late 19th and early 20th centuries in the United States saw the rise of "Stunt Girls" and "Sob Sisters" in journalism. These pioneering women defied traditional societal expectations of housewives and pursued careers in reporting, gaining recognition for their accomplishments through the dangerous nature of their work. While many may know the name Nellie Bly, the pseudonym for Elizabeth Jane Cochrane, other reporters played a vital role in the transformation of journalism, including Caloipe, Nellie Bly, Lola, Annie Laurie, Dorothy Dix, Enid, Eva Gay, Nora Marks, Girl Reporter, Nell Nelson, Grace Ermine, Meb, and Olivia. It is important to …

Transforming Black Students’ Higher Education Experiences And Lives: A Proposal For The Csu, Don Lundy

Electronic Theses, Projects, and Dissertations

For decades, a racial “achievement gap” has persisted in U.S. higher education. Specifically, White students have outperformed Black students on a number of indicators, including college admissions, standardized test scores, and graduation rates. This graduate project considers several explanations for this persistent inequity. The root of the problem, it argues, is U.S. higher education’s history of racism and exclusion and the oversaturation of whiteness in these institutions. In other words, U.S. higher education was built for and continues to serve White students at the expense of Black students. Historically Black Colleges and Universities (HBCUs) show us that when whiteness is …

The Myth Of Perfection: Charting The Rhetoric Of Veteran Disability For A Course To Stability, Nicholas Rader

All Dissertations

This dissertation rhetorically analyzes discrimination in Western institutional discourses and documentation procedures, such as architectural texts and procedures, through a historiographic lens. An analytical methodology will be offered to show how discrimination of intersectional bodies is historically informed and reaffirmed by the manipulation of Western myths and mythos. Specifically, by mapping navigational mathematics and cartographic methods over rhetorical, architectural, and historiographic theory, it will be shown how the manipulation of Western myths establishes and reifies patriarchal discrimination that eventually fissions into eugenicist logics in nineteenth and twentieth century France, England, and the United States. In modernity, the practice of manipulating …

The Erasure Of Rural West Texas Voices In Higher Education Institutions An Autoethnographic Study Of Minoritized Students Of West Texas In Their Journey To Obtain Success In Higher Education Institutions, David Whaley-Weems Sr

All Dissertations

I was once told there is a person in the world who has locked within his or her mind the framework for the cure for cancer or even the ability to create an energy model that will revolutionize how society consumes natural resources. Now imagine if I told you I have seen that person alive and well working as an oil well driller on a rig in Mentone, Texas. The first question most people would ask is, “Why is the person drilling in the middle of nowhere Texas instead of impacting the world by way of displaying his or her …

Sexual Self-Concept, Communication Privacy Management, & Relational Dialetcics Among Post-Partum Women, Mary Pitts

Masters Theses & Specialist Projects

Sexual communication research has long focused on adolescents, though a growing area in need of focus revolves around sexual confidence and view of self, or sexual self-concept. Similarly, research on motherhood often lacks a deep view into postpartum women’s feelings and experiences and how they communicate about them with other people. Relational Dialectics Theory and Communication Privacy Management were used to evaluate how postpartum women experiences changes in their sexual self-concept and how they subsequently communicate about those changes with other people. Through interviewing 10 women through semi-structured interviews surrounding their experiences with sexual self-concept and motherhood, themes connecting open …

Seeking Second Skins, Alisa Scott

University Honors Program Senior Projects

Seeking Second Skins, a mini magazine serving as a slight counter to mainstream fashion reporting. This creative project unpacks clothing’s role in impression management, the modern fashion industry’s role in hypercommercialism and more.

The project will open with images and this conversational note, titled A NOTE FROM THE EDITOR, explaining my process and main ideas:

Hello,

I’m an NEIU senior and University Honors Program member pursuing a bachelor’s in interdisciplinary studies. On November 24, 2020, I donated nine large bags of clothes, shoes and bags. This experience made me wonder how and why people collect material things— clothing specifically. …

Examining If A Candidate’S Presence On Facebook And Twitter Creates Favorable Public Opinion And Is A Predictor Of Vote Share In City Council Elections, Pranaav Jadhav

Masters Theses

Although a considerable amount of research has proved that the use of social media by candidates fighting national elections has resulted in success, like the Obama campaign of 2008 (Hughes et al., 2010) and the Trump campaign of 2016 (Williams et al., 2018) it is still unclear whether the use of social media by candidates has any impact on local city council elections in the U.S. Focusing on the 2021 Knoxville City Council election, this study investigates whether candidates that had a social media presence, posted on social media more frequently than their opponent in the four weeks before Election …

Stakeholders And Stakeseekers’ Perceptions Of Cultural Violations And International Crisis Communication, Najwa Nishaa Albaqami

Masters Theses

Applying the expectancy violation theory (EVT) to the crisis communication context, this research explores to what extent stakeholders and stakeseekers’ perceive violations in an international crisis context. Specifically, this study investigated to what extent organizations stakeholders and stakeseekers’ perceive cultural and expectancy violations in an international crisis. Through a case study that analyzed tweets, web blogs, and The New York Times articles, this study identified that the cultural violation theme has two components, including (1) perceived responsibility and harshness of the violation and (2) damage done by the company’s transgression. Whereas expectancy violation theme included (1) frequent use of verbal …

Resale Hdb Price Prediction Considering Covid-19 Through Sentiment Analysis, Srinaath Anbu Durai, Zhaoxia Wang

Research Collection School Of Computing and Information Systems

Twitter sentiment has been used as a predictor to predict price values or trends in both the stock market and housing market. The pioneering works in this stream of research drew upon works in behavioural economics to show that sentiment or emotions impact economic decisions. Latest works in this stream focus on the algorithm used as opposed to the data used. A literature review of works in this stream through the lens of data used shows that there is a paucity of work that considers the impact of sentiments caused due to an external factor on either the stock or …

The Impact Of The Csr Messages Type On Corporate Image: A Cross-Cultural Investigation, Hansen Lee

All Theses

This study investigates the impact of internal and external CSR messages on corporate image within a cross-cultural context. A 3 x 2 between-subjects experiment was conducted to examine the effects of CSR message types on general corporate image, trust, and credibility among U.S. and Chinese participants. The results revealed that U.S. and Chinese participants displayed varying levels of perceived corporate image and credibility. Chinese participants exhibited higher levels of trust, corporate image, and credibility after receiving CSR messages, regardless of type. Significant interaction effects were noted between CSR message type and culture on corporate image and credibility. Chinese participants had …

Autoethnography As Self-Portrait: An Autoethnographic Analysis Of Trauma-Sensemaking Through Art, Kally Werning

All Theses

This project thesis is centered around coping with early onset childhood trauma through an autoethnography of narrative and art creation. The goal of this project is to understand more deeply how the art making process synthesizes or disrupts trauma sense-making through the introspective lens of the artist as scholar. The project consists of an interactive art exhibit and this written scholarly analysis of the creation and display of this exhibit. This includes an introduction to my life as a trauma survivor and Greek-American woman, informed by communication scholarship and other relevant fields regarding narrative theory, Greek history, religious and trauma …