Social and Behavioral Sciences Commons^™

Effective Green Marketing Strategies On Social Media: Selling Companies And Their Consumers On Investing In Carbon Offsetting And Solar Energy In 2021, Melvin Richard Springer Iv

Honors Theses

In a digital world where consumers and businesses alike care significantly about sustainability and corporate social responsibility (CSR), the success of startup companies hinges on constant, clear, and thoughtful communication. Through my research into successfully marketing such concerns on social media as well as my internship at Clearloop, I discovered some of the best ways to convince both companies and consumers that preserving the planet should be a primary concern for every environmentally conscious company. Companies that ignore their impacts on the environment are synonymous with companies doomed to fail in the 21^st century. Clearloop’s model of partnering with …

50 Years Later: How Title Ix Has Influenced The World Of Sports And The Effect It Has Had On Female Athletes, Catherine Jeffers

Honors Theses

This thesis aims to research the opportunities given to women within sports, and perceptions around their identities in the sporting industry. This thesis highlights the history of Title IX and its’ impact on gender in sports. This thesis also discusses the lack of women’s sports represented in media and the limited number of women in positions of power in sports. Since sports were introduced into modern culture, women have been advocating and fighting for their right to participate in sporting events and forcing even more complex conversations around equal compensation for their play.

Research Over Improved Methods Of Affective Text Analysis, Zachary Shipp

Honors Theses

No abstract provided.

Read This: A Content Analysis Framework For Book Recommendation Applications, Cypress S. Payne

Honors Projects

Book recommendation applications combine word-of-mouth recommendations with algorithms that can suggest books based on a user’s account activity, creating a robust system for finding new books to read. Current research on recommendation systems is purely quantitative, focusing on the efficacy of the system, and content analyses are only just beginning to be performed on mobile applications. I use previous content analyses on applications as a basis for creating a content analysis framework for book recommendation applications. This framework can be used to analyze what users find important in book recommendation apps and inform app creators about their users’ wants and …

A Content Analysis Of Queer Slang On Tik Tok, Kuri Benitez

Student Research Submissions

Social media platforms’ concentration of diversity and interactions has accelerated the rate of cultural change on the Internet. With the rise of Tik Tok, a video-sharing social media platform, language used by marginalized groups is being incorporated into the platform’s slang due to the rapid rotation of trends. This study aims to provide data to a new field related to Tik Tok culture and the effects of trends on marginalized groups.

Using qualitative content analysis, this article studies an LGBTQ+-inspired Tik Tok trend to determine if the portmanteau of “-ussy”’s meaning has changed from its original use and if trends …

13 Cities, 26 Days, 10,000 Miles: Cedarville University Hits The Road, Mark D. Weinstein

News Releases

It’s not every day that a university takes its message and vision for higher education on the road. But that’s exactly what Cedarville University, a private Christian university located between Columbus and Dayton, Ohio, will do this summer when it embarks on its 26-day, 10,000-mile, 13-city Transformed Tour.

Ouachita To Honor More Than 350 Graduates During May 14 Commencement, Felley Lawson, Ouachita News Bureau

Press Releases

Ouachita Baptist University will hold its 135^th Spring Commencement Saturday, May 14, at 9:30 a.m. on the front lawn of Cone-Bottoms Hall. The ceremony honors more than 350 graduates who have earned Bachelor of Arts, Bachelor of Science, Bachelor of Music, Bachelor of Music Education, Bachelor of Fine Arts, Bachelor of Science in Nursing and Master of Science degrees, as well as those who have earned post-baccalaureate certificates for Dietetic Internship. The nursing graduates, a cohort of 19, are the university’s first-ever B.S.N. degree recipients.

Ouachita To Host Called To Teach Conference On July 22, Kiki Schleiff Cherry, Ouachita News Bureau

Press Releases

Ouachita Baptist University’s Huckabee School of Education will host its first Called to Teach conference Friday, July 22, in Walker Conference Center, 485 Campus Drive. The event is open to the public; registration costs $35 and includes lunch. Attendees can receive six hours of professional development credit through the Arkansas Department of Education.

Ouachita Wins National First Prize At Baptist Communicators Association Awards, Ouachita News Bureau

Press Releases

Ouachita Baptist University’s Office of Communications and Marketing won a national first prize for “A Ouachita Christmas Special 2021” at the Baptist Communicators Association’s (BCA) 2022 W.C. Fields Awards.

Lawyers That (Say They) Listen: An Exploratory Study Into Law Firms With Listening Specific Branding, Kacey Henriques

Honors Theses

The following investigation attempts to explore the communication dynamics between law firms and their clients. As shown in this research, clients tend to make note of poor communication skills, specifically listening skills, when they interact with attorneys. In an attempt to appeal to clients who have had negative interactions in respect to listening, several law firms across the country are utilizing branding that stresses their strengths in listening (what I term listening specific branding). In the investigation to come, three law firms are analyzed that utilize this type of branding. Additionally, three law firms that specialize in similar areas of …

An Ipad For Everyone: A Case Study Of The Arkansas Democrat-Gazette's Digital Transition, Madeline Quon

Honors Theses

In a more technology-driven world, the industry of print journalism has been suffering. It has adapted in the past with the invention of the radio and television for broadcast news, but with the internet and social media, print journalism has been losing ad revenue and readers. Because of the advancements of journalism in the digital aspect, several newspapers have shut down over the past 20 years. Other papers changed their business models to make their content more social media oriented.

One newspaper took a more radical approach to not only stay afloat, but also thrive as a paper. The Arkansas …

Documenting & Describing Experiences Of Marginalized Gender Identities In Healthcare, Laura Stepnowski

Gettysburg Social Sciences Review

Despite its importance to quality and length of life, health varies widely among the U.S. population depending on various sociodemographic factors, such as age, race, gender, and income. This research focuses on the perception of treatment for those with marginalized gender identities. There is a long history of discrepancies in healthcare, but no time such as the present seems to be filled with such a nuanced perspective of quality of treatment for those with marginalized gender identities. This became evident through the focus groups conducted for this study. Findings show that participants used more collaborative language when discussing their positive …

Between Rock And A Hard Place: Rock On The Border Between Nations And Cultures, Jose Sanchez

Theses and Dissertations

Laredo, Texas has a vibrant rock music scene that has developed since the late 1960s. However, there was a time during the 1980s and early 1990s that live rock music venues were very few, and local rock bands were relegated to holding private events if they wished to perform. The history of live rock music in Laredo and its resurgence during the 1990s and 2000s was explored through interviews with local musicians, examining the role the Internet, social media, and online music platforms have played in propagating it in recent years. The result is a better understanding of this transnational …

International Reunion At 2022 Commencement, Mark D. Weinstein

News Releases

Graduation is a special time for any student, but for Rufus Mathew, a surprise fundraiser, bringing his parents from Bahrain to the United States for the event, will make walking to the stage to receive his diploma even sweeter.

Finding Their Chrysanthemum: Linguistic Representation In Children's Literature, Marielena Zajac

Master of Arts in Professional Writing Capstones

Children in America today struggle with finding themselves in the books they read due to societal expectations. From an early age, children are dictated on the correct way to speak and write in “American,” which can leave children and their home languages feeling unseen and dismissed. To help further the conversation and promotion of linguistic diversity in American society, this capstone analyzes dialectal representation in children’s books, with a heavy focus on attitudinal linguistic principles rather than prescriptive mechanics. The secondary research explores current literature and resources that discuss literacy acquisition in adolescents, trends in dialects in America, and childhood …

The Value Of Peer Mentoring In A Service Learning Program, Ali Harb, Archana Salek

Rowan-Virtua Research Day

Peer mentorship is a critical component of service learning programs (SLPs) at several medical institutions. The objectives of this project were:

• To explore the value of peer mentorship in SLPs within the setting of medical education
• To describe an effective mentorship structure that can be utilized in SLPs by employing reverse mentorship and a near-peer mentorship structure to positively impact participants

The Cowl - V. 86 N. 19 - May 5, 2022

The Cowl

The Cowl - student newspaper of Providence College. Vol. 86 No. 19 - May 5, 2022. 32 pages.

Spartan Daily, May 5, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 40

Ouachita's Elrod Center Hosts Annual Volunteer Awards Banquet, Julie Shands, Ouachita News Bureau

Press Releases

The Ben M. Elrod Center for Family and Community at Ouachita Baptist University held its annual University Community Service Awards banquet on Tuesday, April 12, in Walker Conference Center. The banquet honors volunteers and their service through programs organized by the Elrod Center.

Ouachita Dedicates Newly-Renovated Tatman Corner Apartments, Felley Lawson, Ouachita News Bureau

Press Releases

Ouachita Baptist University welcomed community leaders to the newly-updated Tatman Corner student apartments April 15 for a dedication and ribbon-cutting ceremony. The event honored the Tatman family’s gift to the university and celebrated additional improvements to student housing.

Sources Of Patient Information For Type 2 Diabetes Self-Care In Northern Mississippi, Minh-Sang La

Honors Theses

Given the prevalence of Type 2 Diabetes Mellitus in the United States and the continuous rise of cases, especially within Mississippi, there is an increasing need to identify if, and how, patients with Type 2 Diabetes receive information about self-care. While there is data available on the topic of where patients receive their information and the influence it has on their health in other countries of the world, the research on the source of Type 2 Diabetes education in the United States is scarce. Therefore, this study aims to bridge the gap of understanding where patients with Type 2 Diabetes …

Giving Feedback [To Residents And Students], Alan Lucerna, James Espinosa, Andrew Vasta

Rowan-Virtua Research Day

Advice for giving effective, constructive feedback to residents and students. Part of a Faculty Development Series.

Our Stories, Katelyn S. Lopez

Publications and Research

This semester, we participated in the “Our Stories” qualitative research project that involves learning more about students' first year, and first-semester experiences at City Tech during pandemic times. As we organized and read students’ posts, we journaled and practiced reflexivity, a qualitative research process that helps us examine how we are interpreting the data that we are engaging with. T Reflexivity is a process in qualitative research involving frequent examination of one’s position in the project. These positions include one’s assumptions, feelings, and so forth. An essential question for qualitative researchers, according to Leavy (2011), is “Has the researcher engaged …

Automating A Well Child Visit, Daniel Merrill

Research Days

No abstract provided.

Sexual Relationships During Covid-19, Katherine Hahn-Boisvert

Honors Capstones

During the early parts of COVID-19, no one knew what to expect. In a world where it was suddenly unacceptable to shake hands or give a hug, how did sexually intimate couples navigate being sexually intimate? In this study, sexual self-disclosures, relationship satisfaction, and sexual communication satisfaction were measured during the COVID-19 pandemic. The costs and rewards of COVID-19 related self-disclosures was also measured to see what people thought was the costliest and how it would impact a sexually intimate relationship. Data was collected using an online survey which had 15 participants. The results indicated that COVID-19 had a negative …

From Commencement To West Africa For The Health Of It, Mark D. Weinstein

News Releases

Graduation often brings with it much planning, as students work to finish the school year well and look toward the future. This year, three graduating nursing students from Cedarville University will spend their first 26 days after graduation serving in the West African nation of Togo alongside three rising seniors, associate professor of nursing Scott Long, Cedarville alumna and current Mayo Clinic employee Tonilynn Fleming and local missionaries.

Cedar Care Pharmacy Offers New Covid-19 Antivirals, Mark D. Weinstein

News Releases

Cedar Care Village Pharmacy, the teaching pharmacy for the Cedarville University School of Pharmacy, is now offering two antiviral medications that can help decrease the risk of COVID-19 hospitalization.

Spartan Daily, May 4, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 39

Jaymee Dotson On Pace For Extended Reign, Brian Ramsey, Office Of Communications & Marketing

Press Releases

When Jaymee Dotson takes the field in the fall of 2022 for Ouachita women’s soccer, she has a chance to accomplish a feat that no one else has.

The Princeton, Texas, native has been the best midfielder in the Great American Conference since her freshman season, a claim supported by the league’s head coaches with four consecutive first team all-conference selections. This past season, she was a unanimous first team selection and was the unanimous pick for the league’s midfielder of the year award. She also earned all- region honors from a pair of organizations, and was selected to the …

Getting Psyched About Memes In The Psychology Classroom, Lisa M. Kath, Gordon B. Schmidt, Sayeedul Islam, William P. Jimenez, Jessica L. Hartnett

Psychology Faculty Publications

Introduction: Internet memes are a ubiquitous part of internet culture and a common communication tool among students. Because they are a good medium for expressing ideas and concepts in a concise and fun manner, memes are a potentially valuable tool for teaching and engaging students.

Statement of the Problem: Instructors may not know how to use memes in classroom assignments or activities to support learning objectives.

Literature Review: Students finding or creating their own class-related content is an empirically-supported way to enhance learning. Instructors can enhance learning by using multimedia approaches (pictures/videos in addition to words), which is a good …