Social and Behavioral Sciences Commons^™

Assessing Youtube Vloggers’ Ethical Conduct And Impact On Political Discourse In The 2021 Uganda General Elections., Otto John Alex

Theses & Dissertations

This research delves into the pivotal role played by YouTube vloggers during the 2021 elections in Uganda. The study focuses on assessing vloggers' content's quality and ethical standards, understanding audience engagement, and analysing the overall impact on citizen participation. Through the examination of 10 videos and 19 in-depth intervie, and 2 Key informant interviews revealed that vloggers often disseminated biased and inaccurate information to attract viewer engagement. The content analysis highlighted unbalanced reporting, a breach of journalism ethics, and a primary focus on profit-making, neglecting responsible journalism's foundational principles. As observed in the comment sections, audience interaction showcased a dynamic …

An Analysis Of Print Media’S Coverage Of Women In Stories Focused On Economic Activities., Patricia Kigula

Theses & Dissertations

This research was conducted against the background that women have limited visibility in economic roles in the media. The dearth of understanding in this area poses a risk of perpetuating negative stereotypes and biases against women, potentially impeding their economic empowerment and hindering societal progress. The media's influence on shaping societal norms surrounding women and economic participation is evident, emphasizing the need for a comprehensive analysis of the extent and nature of media coverage of women's contributions to economic development in Uganda. The study employed a quantitative method and directed content analysis to systematically examine the representation of women in …

Media's Coverage Of Biotechnology And Gmo’S: How Kenyan Broadcast Media Covered The Lifting Of The Ban On Genetically Modified Foods., Zeynab Nyangule Wandati

Theses & Dissertations

The introduction of genetically modified organisms (GMOs) has been controversial globally, with differing views on the risks and benefits of their use in agriculture, even though the technology is extensively used in medicine. In Africa, the adoption of GMOs has been relatively slow compared to other regions due to a combination of factors, including poor infrastructure, inadequate resources, and public resistance. Studies have shown that the media often portrays GMOs as a threat to human health and the environment, a narrative often pushed by the news sources interviewed, with little emphasis on their potential benefits or the science of it. …

Understanding The Effects Of Twitter Crisis Events On Brand Reputation: The Case Of Strathmore University And Kfc Kenya., Wambui Gachari

Theses & Dissertations

An organisational crisis event on Twitter goes viral within a short period of time. Within that time, sentiments – either negative or positive – are produced through the tweets published as a result of conversations driven by Twitter users. Coverage done by legacy media further amplify the magnitude of organizational crisis events. These sentiments produces by Twitter users become instrumental in shaping the public perception of organisations. This study sought to determine how Twitter users frame crisis events and the subsequent influence on brand reputation of organisations under crisis. The Framing theory and Situational Crisis Communications theory offered insights into …

Examining Social Media Utility In Television News Programming: A Case Study Of Urban Tv, Uganda., Vicent Musoke

Theses & Dissertations

This study examined social media utility in television news programming using a case study of Urban TV, Uganda. It also provided an understanding of how television stations in the country integrate social media in their news programs by establishing social media utility in Urban Television’s news programs; assessing how Urban TV caters to its broadcast and social media audience in news programs, and exploring how Urban TV’s cross-platform utility caters to its social media audience in news programming. The study is anchored within the technology acceptance Model and uses in-depth interviews with Urban TV staff and direct observation of Urban …

Journalists Understanding And Coverage Of Extrajudicial Killings In Kenya., Susan Kendi Gitonga

Theses & Dissertations

This study investigated the phenomenon of extrajudicial killings in Kenya by examining the journalists' understanding of the issue, the media framing of the articles, and the sourcing of the information. The news media, in its traditional role to inform and interpret, has the responsibility to provide the public with a balanced narrative on the issues that are of public interest, including deaths and killings of citizens. However, in the context of extrajudicial killings, the media’s role and significance have been tested due to the dilemma encountered. Journalists face challenges in their attempt to source for authoritative sources, especially in cases …

Out Of Newsrooms And Back Into Classrooms: The Experiences Of Journalists In Master’S Studies., Simon Riitho

Theses & Dissertations

The purpose of this research was to better understand the experiences of journalists as master’s students. In Kenya, master’s programs have expanded significantly, attracting journalists who view them as opportunities to upskill and enhance their abilities. The researcher involved journalists from various newsrooms in Kenya to learn why they enrolled, the causes of study delay, and interventions that empower them to complete. In this study, 33 journalists from four newsrooms in Kenya accepted the call to participate in the study, either via answering questionnaires or interviews. Of this total, 31% of the participants (11 journalists) volunteered to be interviewed, while …

The Framing Of Digital Currencies In Rwandan Media: A Comparative Study Of Igihe.Com And The New Times., Cyuzuzo Jean De Dieu Samba

Theses & Dissertations

This study analyzed the media coverage of cryptocurrencies in Rwanda’s two leading online publishers, focusing on identifying trends and biases in their reporting. Anchored on Framing Theory, phase one of this study used quantitative content analysis to analyse the tone of coverage, the nature of coverage and to comparatively analyse what the data analysis tells of nuances between coverage in English and coverage in Kinyarwanda from samples of media coverage of cryptocurrencies in the two outlets over a specified period. In phase two, the data was analyzed and presented using descriptive and inferential statistics to respond to the research objectives …

Factors Affecting Retention Of Journalists At Etop Radio In Soroti City, Eastern Uganda., Joseph Akiiso

Theses & Dissertations

This research investigates the factors affecting journalist retention at ETOP Radio, located in Soroti City, Eastern Uganda. Through a descriptive survey design, the study employs questionnaires and interviews to achieve its objectives. These objectives include analyzing factors leading to the turnover of talented journalists, exploring contributors to staff retention, and assessing and recommending strategies to boost staff retention within the ETOP Radio Human Resource Department. The findings reveal that a majority of journalists at ETOP Radio plan to continue their tenure, indicating a moderate level of employee satisfaction. The study further identifies strengths such as effective two-way communication, fostering a …

News Media Content Shifts And Declining Youth News Consumption In Uganda’S Legacy Media: A Case Study Of The New Vision., Alex Bagyenzire Atuhaire

Theses & Dissertations

The decline in the number of young people consuming news media is a phenomenon occasioned by the digital migration of the youthful population, media content disruptions, market competition and rapid technological innovations. These forces, together with the highly youthful population in Uganda that has either migrated to digital platforms or are digital natives have not only resulted in shifts in consumption habits but also a decline in legacy media consumption. Using The New Vision as a case, the project sought to analyse and explore media news content changes and youth news consumption levels in the Ugandan media focusing on key …

Impact Of The Implementation Of Paywalls In Kenya: Case Of Nation Media Group., Bernard Momanyi

Theses & Dissertations

The era of digital disruption has compelled media houses in Kenya, as it has worldwide, to undergo a fundamental reassessment of their operational models for survival and sustainability. One such model that has emerged in response to these challenges is the paywall, which some media organizations are now exploring as a viable and alternative source of sustainable revenue. Notably, the Nation Media Group blazed the trail in Kenya by pioneering the implementation of a paywall. This undertaking presents an array of challenges and opportunities that warrant careful consideration. In the context of this study, which employed a qualitative approach, it …

Analyzing The Viability Of Subscription Revenue Model For The Standard Group In Kenya., Anthony Manyonge Makokha

Theses & Dissertations

The capstone project investigated the subscription-based revenue Model in the context of news content, using The Standard Group in Kenya as a case study. The aim was to evaluate the viability and impact of this Model in sustaining quality journalism amidst changing consumption patterns and unpredictable advertising revenues in the digital age. Employing a mixed-methods approach, the research integrated qualitative and quantitative methodologies. Through extensive literature review, industry analysis, interviews with experts, stakeholders, and consumer surveys, it explored the historical evolution, merits, challenges, and perceptions regarding paid news content in Kenya. The study focused on The Standard Group, a leading …

Innovating For Efficiency: The Use Of Generative Ai In Kenyan Newsrooms., Anthony Irari Ngugi

Theses & Dissertations

Generative AI has revolutionized media landscapes around the globe, including in Kenya. Widely known for mobile technology adoption and digital entrepreneurship, Kenya's journalism field is experiencing drastic transformation thanks to AI's powerful abilities. This study sought to understand how Generative AI (GenAI) is being adopted by Kenyan media houses, as well as its advantages, drawbacks, and challenges associated with journalistic innovation. Chapter 1 introduces the global impact of

Generative AI while outlining specific implications for Kenyan newsrooms. Contextualizing AI's rise in media, this paper compares traditional and modern journalistic practices as well as big tech's impact in shaping news consumption …

Employability Of Graduate Journalists In Modern Media Houses: A Case Study Of Nation Media Group As An Employer., Caroline Wayeta Wafula

Theses & Dissertations

The study set out to establish the current status of the employability of graduate journalists in modern media houses in Kenya, with Nation Media Group (NMG) as the case study.

Specifically, the study sought to identify essential skills that media houses in Kenya currently need from journalism graduates, assess the skills capacity of fresh journalism graduates and determine challenges currently faced by employers in accessing skills needed in modern media houses. The study employed a qualitative research approach, and the researcher conducted in-person interviews with respondents. The study established that the skilling demands on the journalism profession are changing because …

18. Framing Of The 2022 World Cup In Qatar By The Western Media., Wanyonyi Mildred

Theses & Dissertations

Qatar became the first Arab and Muslim nation to host the FIFA World Cup in 2022. This study aims to analyse Western Media’s framing of the FIFA 2022 World Cup in Qatar. The study relies on framing theory, an extension of the agenda-setting theory that argues that the media is the key institution for framing and significantly shaping our perspectives on current events and issues. This study adopted a descriptive research framework and focused on news articles published by Western Media, including CNN, BBC, and The Guardian, spanning 48 days. The study adopts a quantitative methodology for data collection, with …

Fairness And Fair Use In Generative Ai, Matthew Sag

Faculty Articles

Although we are still a long way from the science fiction version of “artificial general intelligence” that thinks, feels, and refuses to “open the pod bay doors,” recent advances in machine learning and artificial intelligence (AI) have captured the public’s imagination and lawmakers’ interest. We now have large language models (LLMs) that can pass the bar exam, carry on (what passes for) a conversation about almost any topic, create new music, and create new visual art. These artifacts are often indistinguishable from their human-authored counterparts and yet can be produced at a speed and scale surpassing human ability.

“Generative AI” …

Outpatient Fall Prevention In Ambulatory Adults 65 Years Old And Over, Dorothy L. Osborne-White

Doctor of Nursing Practice (DNP) Scholarly Projects

Abstract

Background: In the United States (U.S.), falls are the leading cause of injury among adults 65 and over, resulting in 36 million falls yearly (Moreland et al., 2020). According to the Centers for Disease Control and Prevention (CDC, 2023), one in four older adults experiences a fall each year. Falls are the world's second most prominent cause of accidental deaths (World Health Organization [WHO], 2021). Falls are the leading cause of both fatal and non-fatal injuries among older adults (Moreland et al., 2020).

Methods: A quality improvement project that included a fall bundle was implemented in a primary clinic. …

Ua12/8 2024 Annual Campus Safety & Security Report For The Calendar 2023 Calendar Year, Wku Police

WKU Archives Records

Annual WKU campus security report for 2023.

Telling A Story Through Posters: A Comparison Of Nazi And Soviet Propaganda Posters During World War Ii, Kolbe Bell

Honors Theses

The time around World War II saw an increase of countries using propaganda to spread their message, the result of which can be seen even today with modern advertising. During the war these countries had to convince their populations to support their militaries in both victories and defeats. Despite the differences between the fascism in Nazi Germany and the communism in the Soviet Union, many of these propaganda posters have some overarching similarities that can be connected. Some of which can be seen in their depictions of the enemy and with their call back to nationalism. To gain a better …

The Kanye Factor: A Brand’S Dilemma, Rachel Oyinloluwa Oyinloye

Global Strategic Communications Student Work

Adidas is a global sportswear manufacturer that grew from roots that started in 1924 by the Dassler brothers before, evolving into the second largest sports brand in the world, now known as Adidas, on August 18, 1949. The brand has had its fair share of success and scrutiny in its 73-year existence. As a company that has diversity, equity, and inclusion as key points in its global strategy, Adidas is not a stranger to facing criticism in this area. In October 2022, recording artist, producer, and entrepreneur Kanye (Ye) West came under fire for a series of controversial actions. From …

香港影視業勞工狀況終期研究報告2024, 嶺南大學政策研究院, 嶺南大學文化研究及發展中心, 嶺南大學「青年貧窮與就業」研究團隊, 潘毅, 梁仕池, 楊皓鋮, 蔡美琦, 鄧立賢

CCRD Research Report

推動影視業發展是港府近年的文創政策重心。影視業較為人注目的是黃金年代後票房積弱和創作自由的議題；而銀幕背後，從業員的處境則容易被忽略。本研究報告兼用定量和定質的調查，深入淺出地分析本地投身電影、電視、廣告、網片等影像製作的從業員的勞動條件，探討不合理待遇的成因，並按研究結果提出政策及行業倡議。

本研究以問卷調查了212為從業員的工作狀況，與44名從業員進行深度訪談，得出以下主要發現：

1）影視業以自由工作者為主，他們的僱傭型態零散，普遍沒有明文及完整合約便要開工，並容易面臨拖糧和其他形式的剝削（詳見第5部分）：

• 影視從業員以自由工作者為主，缺乏保障，面對多種危脆性（見p.26）
• 多數從業員開工前不會簽署正規協議（見p.35）
• 業內實際工作協議的完整度，比從業員理想的完整度有很大落差（見p.38）
• 行業零散度高，導致拖糧問題普遍（見p.47）
• 從業員容易面臨壓價和被資方轉移商業風險（見p.53）

2）影視業的生態和文化令從業員面對不公的操作和「行規」亦難以改變。這些因素包括：行業以人脈為重、行內層級文化較強、從業員願意為創作犧牲待遇、行內較缺乏團結及行動意識（詳見第6部分）：

• 從業員極度依賴人脈接觸工作機會。遇到不合理待遇時，顧慮到自己形象和開罪前輩的可能性，很多人都會忍氣吞聲，避免被行家覺得麻煩、小器，導致不獲重用。這無疑是製造了灰色地帶，讓掌握工作機會的人士和單位可以刻薄對待和剝削勞工，而毋須被問責（見p.58）
• 行內論資排輩的文化仍然存在，底層從業員要對前輩服從，表現出「肯捱」、願意「跟師傅學嘢」、甚至「任砌」等特質，難以反駁不合理要求，勞動尊嚴受損（見p.62）
• 從業員對藝術創作抱有熱誠，在商業製作中亦未必完全以金錢衡量自己的付出，因此容易陷入甘願「自我犧牲」的心態，導致被剝削（見p.64）
• 從業員若遇到不公平待遇，普遍不傾向團結行家一起尋求改變。主流的做法是在個人網絡傳播、私下聯絡對方追討、或放棄追究。多名受訪者歡迎行內發展出爭取權益導向的工會，惟他們認為現時並未有足夠條件推動（見p.65）

3）影視製作市道不佳，令製作預算壓縮，令長工時、職安意識不足問題亦更難有資源應對（詳見第7部分）：

• 拍攝現場有不少職安隱患，頗多從業員曾經歷或目睹工傷發生。從業員工時長、經常在疲勞狀態下工作；拍攝節奏趕急；現場未必有專業人員把關安全，僅靠經驗判斷安危等，都是造成職安隱患的原因（見p.77）
• 從業員連續多日超時工作的情況非常嚴重。受訪從業員認為行內有必要對作息時間有合理的規範，不應犧牲從業員健康（見p.74）
• 從業員認同需要專人負責監察片場安全，但對於如何實行並無共識（見p.81）
• 從業員普遍認為政府對行業的支援資源不足、不到位，應邁向更開放、不以商業效益為主要考量的方向改善（見p.84）

基於研究結果，我們對香港影視行業及政府提出以下倡議（詳見第8部分）：

保障自由工作者基本待遇（見p.87）

• 業界引入標準合約，推廣開工前先簽訂完整協議的文化
• 政府透過資助影像製作項目，推廣勞工友善措施
• 業界規範工時，減低超時、高強度工作的情況

改善工作條件及職業安全（見p.89）

• 業界和政府合作，設定適用於影視製作的職安課程、認證系統、作業指引
• 政府改善職安執法
• 從業員自我組織，維護及推動權益

支援業界發展（見p.92）

• 政府改善資助制度，支援各規模、多元創作
• 增加畢業生支援，輔助院校新晉人才與業界接軌

Empowering Caregivers In The Prevention Of Clinical Delirium For At Risk Older Adults Boarding In The Emergency Department Setting, Danielle Brewer

DNP Projects

Background: Emergency Department (ED) overcrowding is a global healthcare crisis documented in the literature for more than a decade, impacting patient outcomes and resource availability. While awaiting delayed transfer to an inpatient room, older adults in the ED remain vulnerable to developing acute delirium. Boarding potentiates the risk for worsening health outcomes, which are further compounded by delirium. Scarcity of resources and time constraints delay delirium detection and increase risk for down-stream hospital-acquired complications, higher cost, and prolonged length of stay. Current ED models do not prioritize caregiver partnership or involvement in delirium-conscious care, which is a holistic approach to …

Netflix As A Transverse Transnational Media In Southeast Asia: Exploring The Philippine Context, Lady Aileen Ambion Orsal

Graduate Research Theses & Dissertations

This thesis examines how Netflix as a transnational Internet TV disrupted the media flow in Southeast Asia. As subscription to streaming platforms grew exponentially, the limited linear flow of contents in traditional TV was transformed into a more personalized viewing experience. Consumers binge-watching on a subscription video on demand service were given the agency to view diverse contents at a time and on a gadget they prefer while also being offered recommendations from the platform’s curated list. As Netflix expanded to over 190 countries around the world, it has employed localization strategies to provide culturally authentic contents through co-production with …

Helicopter Teaching From The Student Perspective: An Application Of Rhetorical And Relational Goals Theory, Denise Victoria Lee

Graduate Research Theses & Dissertations

Research on helicopter teaching from an instructor’s perspective has noted thatimplementing this type of teaching style comes with the potential harm to student learning and the value of education. Prior research, however, has focused on the instructor perspective of helicopter teaching. The purpose of the current study was to explore the student perspective of helicopter teaching behaviors through the lens of rhetorical and relational goals theory. Participants (N = 121) evaluated 17 helicopter teaching behaviors for frequency, negativity, clarity, caring, and positive impact on learning. Results indicated that students perceived helicopter teaching behaviors as strategies that enhanced their learning (i.e., …

Amazing Or Awful? The Role Of Message Frames In Expectancy-Value Based Weight Management Intentions, Xuan Qian

Graduate Research Theses & Dissertations

This study examined the effective message frames in improving individuals’ weight management intentions. Focus on gain-framed and loss-framed messages, their interactions with expectancy and value were unveiled in both weight loss and weight loss maintenance conditions. A 2 (message frames: gain-framed vs. loss-framed) x 2 (weight management: weight loss vs. weight loss maintenance) online experiment (N = 249) was conducted. Participants were asked about their weight management experiences, read manipulated messages, and answered questions about perceived expectancies and values toward future behaviors. Results showed that gain-framed messages are more effective in arousing individuals’ intentions and values in both weight loss …

Ua12/2/83 Pi Kappa Phi, Wku Archives

WKU Archives Collection Inventories

Records created by and about Pi Kappa Phi fraternity.

Ua12/2/81 Omega Psi Phi, Wku Archives

WKU Archives Collection Inventories

Records created by and about Omega Psi Phi fraternity.

Ua12/2/85 Sigma Gamma Rho, Wku Archives

WKU Archives Collection Inventories

Records created by and about Sigma Gamma Rho sorority.

Ua12/2/86 Zeta Phi Beta, Wku Archives

WKU Archives Collection Inventories

Records created by and about Zeta Phi Beta sorority.

Ua94/6/18 Stephen Flora Student / Alumni Papers, Wku Archives

WKU Archives Collection Inventories

Records created by and about Stephen Flora during his years as a student at Western Kentucky University.