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Social and Behavioral Sciences Commons™
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Articles 1741 - 1770 of 42811
Full-Text Articles in Social and Behavioral Sciences
Jrsm 6720: Presidents And The Press (Syllabus), Joe Hayden
Jrsm 6720: Presidents And The Press (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi
Course Description: Conflict and symbiosis between the White House and the news media; studies of history, journalism, and politics; how various presidents used or failed to use the media, how they were covered and represented, and how that relationship has changed over the years.
Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Jrsm 7085: Qualitative Research Methods (Syllabus), Robert Byrd
Jrsm 7085: Qualitative Research Methods (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Jour 3629: Broadcast Reporting (Syllabus), Jay Gilmore
Jour 3629: Broadcast Reporting (Syllabus), Jay Gilmore
Journalism and Strategic Media Syllabi
Course Description: This course provides an introduction to radio and television newswriting style and formats, as well as the basics of reporting necessary to broadcast journalism. It is an applied course, with a strong emphasis on developing and practicing writing skills. Students will demonstrate knowledge of the community and news events within it.
Jrsm 7002: Professional Seminar (Syllabus), Thomas J. Hrach
Jrsm 7002: Professional Seminar (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, IP will be given.
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi
Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)
Jour 4530: Innovative Storytelling Techniques (Syllabus), Michael Robinson
Jour 4530: Innovative Storytelling Techniques (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi
Course Description: The course offers instruction, training, practice and analysis on YouTube channel development, including research, organization, branding, and content presentation skills. The course will focus on effective production and editing skills including videography, sound mixing and introductory-level motion graphics.
Jour 4155: Broadcast Reporting (Syllabus), Jay Gilmore
Jour 4155: Broadcast Reporting (Syllabus), Jay Gilmore
Journalism and Strategic Media Syllabi
Course Description: Gathering, writing and presentation of sports content for print and television. Students will shoot, write, edit and produce stories, and voice packages for use in both the reporting and producing classes.
Jrsm 3905: Graphics For Strategic Media (Syllabus), Kim Marks Malone
Jrsm 3905: Graphics For Strategic Media (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi
Course Description: Practices of development of social media graphics, flyers, brochures and other collateral materials using Adobe Spark, Canva and other Web-based tools.
Jrsm 4700: Media Law (Syllabus), Thomas J. Hrach
Jrsm 4700: Media Law (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Jrsm 1700: Survey Of Media (Syllabus), Matthew J. Haught
Jrsm 1700: Survey Of Media (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 4720: Presidents And The Press (Syllabus), Joe Hayden
Jrsm 4720: Presidents And The Press (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi
Course Description: Conflict and symbiosis between the White House and the news media; studies of history, journalism, and politics; how various presidents used or failed to use the media, how they were covered and represented, and how that relationship has changed over the years.
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Advr 6326: Advertising Research (Syllabus), Joel Nichols
Advr 6326: Advertising Research (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Jrsm 7002: Professional Seminar (Syllabus), Thomas J. Hrach
Jrsm 7002: Professional Seminar (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, IP will be given.
Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson
Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi
Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)
Jour 4170: Business Writing/Reporting (Syllabus), Thomas J. Hrach
Jour 4170: Business Writing/Reporting (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: Introduction to business writing and reporting and to the opportunities and issues in this growing field. Focuses on covering companies, the people who work for them and the consumers of their goods and services along with issues of the economy, finance and the stock market.
Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang
Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Jour 6530: Innovative Storytelling Techniques (Syllabus), Michael Robinson
Jour 6530: Innovative Storytelling Techniques (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi
Course Description: The course offers instruction, training, practice and analysis on YouTube channel development, including research, organization, branding, and content presentation skills. The course will focus on effective production and editing skills including videography, sound mixing and introductory-level motion graphics.
Jrsm 7422: Writing For Strategic Media (Syllabus), Kim Marks Malone
Jrsm 7422: Writing For Strategic Media (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi
Course Description: Writing for all aspects of public relations and advertising, with a specific focus on writing for audio/visual and social media platforms, including translating one message across multiple technologies and platforms. Focus will be on writing in an active, engaging voice that aligns with the organization’s mission and profile.
Jrsm 3900: Visual Media (Syllabus), Michael Robinson
Jrsm 3900: Visual Media (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.
Advr 6327: Media Planning (Syllabus), Ruoxu Wang
Advr 6327: Media Planning (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Jrsm 4700: Media Law (Syllabus), David Arant
Jrsm 4700: Media Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught
Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Jour 4998: Multimedia News Lab (Syllabus), Robert Byrd
Jour 4998: Multimedia News Lab (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach
Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)
Pbrl 4301: Event Planning For Pr (Syllabus), Tori Cliff
Pbrl 4301: Event Planning For Pr (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi
Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.
Jrsm 4704: Issues In Sports And Media (Syllabus), R. Renee Hess
Jrsm 4704: Issues In Sports And Media (Syllabus), R. Renee Hess
Journalism and Strategic Media Syllabi
Course Description: Examines the ongoing relationship of sports and media. Students will think more critically about the role of sports in the contemporary media landscape and vice-versa.
Advr 3324: Creative Strategy (Syllabus), Joel Nichols
Advr 3324: Creative Strategy (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi
Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.
Jrsm 1750: Precision Language (Syllabus), Dana Albright
Jrsm 1750: Precision Language (Syllabus), Dana Albright
Journalism and Strategic Media Syllabi
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.