Social and Behavioral Sciences Commons^™

Digital Native Media: Growing Online Audiences And Challenges Of Monetization, Martin Wachira Njoroge

Theses & Dissertations

Digital native media platforms have grown and amassed massive audiences and readership online. Despite the audience growth, they have been experiencing challenges in monetizing and generating revenues. The objectives of the study were: (a) to establish monetization opportunities for digital native media houses, given their growing online audience numbers, (b) to determine strategies deployed by digital native media to help them monetize online content given the high numbers on the digital platforms, and (c) to establish challenges digital native media are facing in leveraging the online audiences and monetizing the content. The study adopted a qualitative research approach and employed …

The Adoption Of Artificial Intelligence In Newsrooms In Kenya: A Multi-Case Study, Peter Mwangangi Kioko

Theses & Dissertations

Deployment of Artificial Intelligence (AI) in newsrooms is gaining prominence across the world, with the technology being used to enhance the processes of news gathering, packaging, and distribution. The objectives of this study were to: explore the extent of use of AI in newsrooms in Kenya, determine the factors driving the adoption of AI or lack of it, and identify the challenges and opportunities presented by the adoption of AI in newsrooms in Kenya. The study was guided by the theory of disruptive innovation, the technology acceptance model, and the domestication of technology theory. Qualitative research approach and the exploratory …

News Consumption Habits On Social Media: A Study Of Unemployed Kenyan Millennials At National Employment Authority In Kasarani Sub-County, Teresia Wambui Ndonye

Theses & Dissertations

Social media started as a social meeting point where users met to socialize, network and connect. The earliest users of social media applications were millennials and with time they became addicts and spent a lot of time online. The study aimed to identify the social media applications Kenyan Millennials use to consume news, what motivates them to use the applications, the gratification they get and amount of time they spend on news on social media. The study was carried out at the National Employment Authority headquarters in Kasarani Sub-County. The study targeted all walk-ins to the office for a period …

Online Audiences And Gatekeeping: User Comments And Their Influence On Editorial Processes In Newsrooms In Kenya, Beryl Anyango Oywer

Theses & Dissertations

There has been an ongoing debate in Kenyan newsrooms on whether or not to retain the comment section on news websites in the wake of Social Media Networks which allow the media to still get user feedback devoid of any liability of unregulated third-party comments. This study set to establish the role and influence user comments have on editorial processes as well as explain what value media houses that have retained the comment section are receiving. Using methodological triangulation, this study analysed the nature of user comments, how comments influence editorial processes and the value the three media houses with …

Sharing The News: The Role Of Social Media In News Diffusion And Audience Building In Media Houses In Kenya, Isaac Swila

Theses & Dissertations

The purpose of the study is to assess how media houses in Kenya are using social media to diffuse their news content and build loyal audiences in a competitive media environment. It uses two media houses, the Nation Media Group and Royal Media Services as case studies. The study aimed at attaining four specific objectives: to examine how social media platforms, facilitate diffusion of news content in media houses in Kenya; to examine whether sharing of news on social media lead to growth of digital audiences; to examine the strategies legacy media stations in Kenya, use to disseminate news content …

How The Social Media Phenomena Of Publishing Private And Personal Information About Prominent Public Figures Is Influencing Ethical Decision Making By Legacy Media Editors, Evelyne Nyakiega Kahungu

Theses & Dissertations

The social media revolution continues to impact legacy media’s ethical decision-making protocols, especially when dealing with private and personal information of public figures published on these platforms by non-legacy media actors. The objectives of this study were: to examine the ethical dilemmas that legacy media editors are confronted with when private and confidential information of public figures is reported by non-legacy media content producers; to determine what considerations legacy media journalists make before publishing that information on their platforms; to assess the ethical decision-making protocols that legacy media editors in Kenya follow when dealing with the private information of public …

News Processes, Opportunities And Challenges In Converged Kenyan Newsrooms: A Case Study Of Standard Group Plc, Agnes Aineah

Theses & Dissertations

Convergence is not a new concept in Kenya’s media industry. Legacy media organizations in Kenya have relaunched several times in an attempt to integrate their newsroom operations and to create digitally fronted newsrooms. This study explores the news processes that converged newsrooms have put in place to support the integration of previously distinct media operations and the opportunities and challenges inherent in converged newsrooms in Kenya. It is a case study of Standard Group PLC which fully converged its newsroom operations in April 2021 after having undergone several convergence attempts “with little success” (Vaseling, 2021). This study was guided by …

Monetising Digital Content: Lessons From Nation Media Group, Augustine Kipkosgei Sang

Theses & Dissertations

The advent of digital media has seen legacy news organisations record a decline in revenue as audiences shifted online, where access to information was relatively cheaper and more convenient. Newspaper circulation plummeted, and so did their revenue as advertisers followed the audiences online, where the media were abundant and could pay less. Media houses switched focus to digital after traditional models were disrupted, the intention being to use digital to plug the losses in legacy platforms. Within this tenet, this study sought to determine the lessons learned by legacy media in Kenya and identify the critical success factors in the …

The Cowl - V. 86 N. 12 - Feb 10, 2022

The Cowl

The Cowl - student newspaper of Providence College. Vol. 86 No. 12 - February 10, 2022. 28 pages.

Spartan Daily, February 10, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 7

Exploring News Coverage About Plant-Based Milk: A Content Analysis, Elise Regusci, Courtney Meyers, Nan Li, Erica Irlbeck

Journal of Applied Communications

Plant-based milk has provided more options to consumers who are looking for an alternative to dairy milk. Recently, sales of plant-based milk have increased while dairy milk has continued to decline. To gather more insight into what is being discussed in news coverage about plant-based milk, a quantitative content analysis was conducted on 250 articles published from 2011 to 2020. These articles were coded for word count, location of publication, frame, and article type. The seven frames used to describe plant-based milk were Environment, Animal Welfare, Health, Economics, Labeling, Taste, and Trend. There was an increase in articles published each …

Characteristics And Motivational Factors Of American Equine Journalists, Zoe B. Bowden, Ricky W. Telg, Lisa K. Lundy

Journal of Applied Communications

The purpose of this study was to identify the demographic characteristics, career motivations, and professional development of American equine journalists. An online survey was distributed to equine journalists identified through their professional organizational membership. Descriptive statistics were used to analyze the data. Equine journalists were found to be predominately female, Caucasian, and averaged 53 years old. Nearly half were exposed to the equine industry prior to their career and have been working in the industry for over 15 years. Respondents were well educated and were most motivated towards their career as an equine journalist because of their interest in horses. …

Spartan Daily, February 9, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 6

Spartan Daily, February 8, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 5

Spartan Daily, February 3, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 4

Spartan Daily, February 2, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 3

The Prospector, February 1, 2022, Utep Student Publications

The Prospector

Headline: UTEP Hall of Famer Jim Forbes Dies at 69

Amjambo Africa! (February 2022), Kathreen Harrison

Amjambo Africa!

In this Issue

Afghan Resettlement ............2/3

Lunar New Year ........................4

Maine Youth Network .............5

Afrofuturism with MHC......... 7

Editorial .....................................8

Translations French .........................9/13

Swahili .......................10/13

Somali .......................11/13

Kinyarwanda ............12/13

Portuguese ................28/30

Spanish ......................29/30

MCF grant opportunities ......14

Legislative update ...................15

Tips & Info ........................16/31

New Roots Farm .....................17

The Samosa Story .............18/19

Health&Wellness... ............20-27

Cardiac Health In English & translations

Columns ..................................32

Maine Equal Justice South Portland Sustainability MIRC

Tax Season...33

In English & translations

New Voices columns ..............34

Rupal Ramesh Shah Roseline Souebele

Hope in Augusta .................... 37

Spartan Daily, February 1, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 2

Hudson Yards: Hybrid Capital's New Home, Massimo D. Scoditti

Dissertations, Theses, and Capstone Projects

This thesis focuses on the material and metaphysical aspects of the Hudson Yards, the largest private development in US History. With its roots in the administration of Michael Bloomberg, the site is representative of neoliberal ideology. It is also one in which cultural production is central. This is in terms of the rationalization and mythos of the building of the space itself and the dreamworlds created to obscure the mechanisms of extraction and accumulation that make such a complex possible. The Hudson Yards is particularly interesting because, as Cindi Katz might suggest, topography lines connect it to transnational capital. And …

Factors Affecting Egyptian Journalism And Mass Communication Faculty Members Research Productivity, Dina Ahmed Hussien

Archived Theses and Dissertations

No abstract provided.

Egyptian Press Coverage Of Sexual Violence Against Females, Aseel El Dessouky

Archived Theses and Dissertations

No abstract provided.

The Cowl - V. 86 N. 10 - Jan 27, 2022

The Cowl

The Cowl - student newspaper of Providence College. Vol. 86 No. 10 - January 27, 2022. 24 pages.

Spartan Daily, January 26, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 1

Winter 2022

Conversations

Dean's Letter; Remembering Jill O'Brien (1947-2021); Mastering the Art of Professional Communication: A new online master's program helps communications professionals advance their careers; Inclusive Journalism for a Diverse Society: Faculty member Judith McCray aims to deepen the bench of diverse journalists; An Alumna with an Ear for News: Rachel Hinton; Interorganizational Networks for Social Impact: A conversation with Assistant Professor Kate Cooper

Wikipedia As An Experiential Learning Activity In Media Courses, Melony Shemberger

Faculty & Staff Research and Creative Activity

Many internet users often consult Wikipedia to read a quick reference on a subject, but the source tends to be viewed as unreliable by the academic community. Nevertheless, journalism and public relations courses can help improve Wikipedia. Four undergraduate courses — News Editing, In-depth Reporting, Sports Media, and Research Methods in Public Relations — in a journalism and mass communications department at a regional, four-year university in the southeast of the United States incorporated Wikipedia. This article discusses the benefits, considerations, and challenges that an instructor might experience when using Wikipedia.

Art As Politics? How Fox News Manufactures Its Hosts’ Performances To Acquire Cable Prestige, Matthew Mcguirk

The Graduate Review

Fox News is the most popular cable news network in the United States, drawing millions of conservative viewers who trust it more than any other outlet. Although many of the network’s claims are subject to controversy or rooted in falsities, these viewers continue watching, offering a never-before-seen devotion to the network. Using Fox’s coverage of the COVID-19 pandemic, as well as insight from Karl Marx and Walter Benjamin, this paper demonstrates how Fox manufactures its hosts’ performances to advance its fetishizing of the commodity of cable prestige.

Rhetorical Analysis Of The Covid Chronicles Carter Schmidt, Carter Schmidt

Schultz-Werth Award Papers

The COVID Chronicles is a novel written by Stu Whitney, a veteran journalist who worked for The Argus Leader in Sioux Falls for over three decades as a sports reporter and editor and columnist. The Argus leader is the largest daily printed newspaper in South Dakota covering Sioux Falls and the surrounding area. Whitney decided to take a buyout with the newspaper, which created more time for him to take on his next writing project. He decided to write a novel focused on how COVID-19 arrived in South Dakota and how state leaders and South Dakotans responded to it, while …

Klipsun Magazine, 2022, Volume 52 Issue 2 - Winter, Victoria Corkum

Klipsun Magazine

Dearest reader,

When I was blessed with the opportunity to be Editor-in-Chief of Klipsun Magazine the little voice in my head whispered with glee, “Now’s your chance to inspire what others need to hear!” Living in a broken world means we are all broken people…but is that such a bad thing? We’re all a little fractured, that’s how the light gets in.

Joy: (noun) An attitude of gladness not based on circumstance; deep-rooted, inspired happiness.

This concept of joy will always receive varying responses. Some smirk at it, not fully understanding the power to be found within. Others hold onto …

The Prospector, January 18, 2022, Utep Student Publications

The Prospector

Headline: Beto O'Rourke Returns to El Paso