Social and Behavioral Sciences Commons^™

How To Use E-Mail Marketing To Build Customer Relationships, Joseph J. Delmar Sr.

Theses and Dissertations

The purpose of this study was to identify popular techniques used to create successful e-mail marketing campaigns and how companies can use e-mail marketing to build customer relationships.

Related research indicated e-mail's popularity continues to grow and it is changing how companies market themselves. A content analysis of e-mail newsletters from the top 50 online advertisers was conducted. The research indicated many companies are still learning how to use e-mail marketing. Twenty-one companies failed to respond while others abused the customer relationship by sending unsolicited third party advertising and/or sponsorships with their e-mail.

Research findings also revealed that e-mail marketing …

Increasing Self-Concept And Developmental Assets In Adolescents Using Behavioral And Psycho-Educational Interventions, Terriana Milne-Beatty

Theses and Dissertations

Adolescent high-risk behaviors such as drug and alcohol use, susceptibility to peer pressure, violence, committing crimes and academic failure are often attributed to low self-concept, resiliency, minimal personal developmental assets, and deficient life skills. Thirty teens (7 males, 23 females) ages 12-15, from diverse cultures, volunteered for 3 groups, and were given a 4-month, 12-session interactive counseling program that incorporated the creative arts, behavioral, and psycho-educational therapy for the purpose of improving teens' self-concept, assets, and life skills. Pre and Posttest measures of The Tennessee Self-Concept Scale-2 showed mean raw scores being statistically significant for improvements within the entire teen …

Drama In The High School English Classroom: Pedagogical Theory And Practical Application, Ann Siegle Drege

Theses and Dissertations

Drama in education is not limited to elementary skits or junior/senior class plays. It can be used in the high school English classroom to engage students in active learning. Drama in the classroom is a pedagogical method, which focuses on the learning process of the participants rather than a polished performance for an audience. The purpose of this dissertation is to address the limited use of drama in the classroom by providing a pedagogical rationale for its use and concrete drama activities for the high school English classroom.

There are multiple pedagogical advantages for using drama as a method. Drama …

N-3 Essential Fatty Acids Intake And Depressive Symptons, Nami Matsumura

Theses and Dissertations

The purpose of this study was to examine whether N-3 fatty acids intake would correlate with a prevalence of mental distresses. The present study consisted of a comprehensive literature review and analysis of preexisting data that were relevant to this study. Two data were primarily used in the assessment. These were the 1994 study of Media and Markets by Simmons Market Research Bureau, Inc. for food intakes, and the report of the Behavioral Risk Factor Surveillance System (BRFSS) for the prevalence of Frequent Mental Distress. Due to incompatibility of those two studies additional data- the U.S. population estimates for regions …

Engaged Reading In Third Grade: A Magical Kingdom, Laurie Eva Berry

Theses and Dissertations

The purpose of this descriptive study was to investigate how children become engaged readers in a third grade classroom. The study focused on what a teacher did to encourage children to read and environmental factors in the classroom helped create readers. The study was holistic in nature, including profiles of three students (two females and one male) who were chosen because they read if given free time. Observations were used to find out how the children interacted, what reading opportunities they were given, and what a teacher does to cultivate engagement. Qualitative research methodology was used. The data were collected …

Codependency Among Nurses: A Rural Urban Comparison, Nancy Carlson

Theses and Dissertations

This descriptive study was undertaken to examine the role of environmental work stressors and family-of-origin dysfunction in the gensis of professional codependency and compare rural and urban samples of nurses using those parameters. The nursing literature presents us with two contradictory explanations of the relation between codependency and nursing. Some see it emerge when a nurse’s wish to care for others is motivated by attempts to fulfill her or his own unmet needs from dysfuctional family experience. Others see the medical institutional expectation of devotion and self-sacrifice by nurses as a causal factor in codependency. Both interpretations are based on …

The Nonpartisan League Leader's Role In The Development Of The Nonpartisan League, Kim E. Higgs

Theses and Dissertations

This study of the Nonpartisan Leagues (NPL) newspaper, Nonpartisan League Leader, examined the interaction between the social, economic, and political environment of North Dakota at the turn of the century and the founding and growth of the NPL Leader. The impact of mass media, specifically newspapers, on farming communities is a forceful tool in shaping social, economic and political processes of those communities. This impact provides a perspective that news is embedded with values, beliefs, and customs of a specific political, economic and cultural system. The evidence presented in the Letter to the Editor column provided the view that news …

Application Of Research To Practice Settings: Music Therapy, Desiree Gagner-Tjellesen

Theses and Dissertations

The purpose of this study was to examine the clinical use of music therapy as an independent therapeutic nursing intervention in acute care settings. This study identified its frequency, rationale, and perceived effectiveness as an independent nursing intervention. This research also identified barriers and facilitators to nurses’ utilization of music therapy. Frequency and reasons for use of other independent nursing interventions was also investigated.

An author designed structured questionnaire was utilized in this descriptive study. The census sample (N=321) consisted of registered nurses at a Midwestern acute care facility of greater than fifty beds. Forty-two percent (n=135) participated in the …

The Way We Were (Are): Directing Memory, Gender And Identity In Emma Donghue's Ladies And Gentlemen, Kathryn J. O'Donnell

Theses and Dissertations

This paper summarizes my research, my script analysis, and the rehearsal process for my production of Ladies and Gentlemen by Emma Donaghue at the University of North Dakota during the fall term of 1999 - 2000. My aim is to explore the particular tensions at play in Donaghue's use of postmodern techniques and traditional narrative style from a director's point of view. The focus of the paper is on the themes of gender, memory, and identity as the site of these tensions. Jeanette R. Malkin's Memory-Theatre and Postmodern Drama offered a methodology in which to examine these themes, while Harold …

Facing The Monster: Responses Of North Dakota Higher Education Leaders To The Potential Impact Of Declining Public School Enrollment On The State's University System, Jane L. Schulz

Theses and Dissertations

This study was designed to examine the perceptions of leaders of higher education in North Dakota regarding declining public school enrollment and its potential impact on higher education in the state. Educational leaders from three higher education institutions of differing types and other state policymakers were interviewed to determine their responses to the phenomenon of enrollment decline, the impact foreseen on higher education, and the planning activities used or being considered for use in preparation for the possible impact.

Data were gathered from open-ended interviews and through examination of planning documents of institutions and the North Dakota University System. A …

Activated Carbon Injection For Mercury Control In Coal-Fired Boilers, Randy Ray Brintnell

Theses and Dissertations

Mercury is a toxic compound causing numerous health problems in humans. One of the ways that mercury is released into the atmosphere is through the burning of coal. The Environmental Protection Agency estimates that the United States consumes i billion tons of coal per year and coal-fired utilities emit 73 tons of mercury per year. Though there arc currently no regulations on mercury emissions, it will remain an environmental concern.

Activated carbon (AC) injection is a proposed technology for mercury control in coal-fired boilers. We are interested in determining whether the diffusion rate or the absorptive capacity of the sorbent …

Certified Athletic Trainers' Perceptions Of Gender Equity And Barriers To Advancement In Selected Practice Settings, Cynthia L. Booth

Theses and Dissertations

The purpose of this study was to determine if gender and/or practice setting were related to certified athletic trainers' perceptions of gender equity and specifically to barriers to professional advancement by women. This study was used to examine the perceptions of gender equity as viewed by NATA-certified athletic trainers of both genders working in three different practice settings: the secondary school setting, the college/university setting, and the clinical/hospital setting. A total of 600 individuals were selected for the sample, 100 each of men and women from each of the three settings.

The findings of this study revealed that perceptions of …

Phonological Awareness Of Stress And Syllable, Joshua N. Long

Theses and Dissertations

For a number of years, researches have studied children's intuitive knowledge of sounds and syllables because of contributions of these linguistic units to language learning, and more specifically literacy. Children learn to interpret streams of speech through the development of segmentation skills. This study investigated the abilites of preschool and school age children through measurement of their performance on two-syllable, three-syllable, and four-syllable pseudo-word forms with varying stress patterns. The present study examined the participants' ability to identify targeted syllables and targeted stressed elements. That is, in one group (syllable group), participants were required to identify the location of a …

Organizational And Individual Effects On The Reporting Of Wrongdoing In The Workplace, Brian M. Stumpe

Theses and Dissertations

The study focuses on the organizational context in which the act of whistle-blowing occurs within organizations. The study suggests that many aspects of the context in which whistle-blowing actually occurs may be within the span of control of managers. Thus, management can possibly take steps to after certain aspects of the organizational context and ensure that organizational members are willing to report wrongdoing observed within their organization. To fulfill this objective, the study analyzes survey responses taken from military members' and civilian employees' responses to a 1997 survey distributed throughout the Aeronautical Systems Center (ASC), Wright Patterson Air Force Base …

An Incentive Model For International Telecommunications, Jeffrey R. Del Vecchio

Theses and Dissertations

This study developed a new defensive model for global voice communications. It uses a n-person, zero-sum, cooperative and non-cooperative game to optimize the coalitions revenue after the possibility of a network service provider being tampered by an adversary. This research optimized two measures of effectiveness (coalition revenue and network provider revenue) of international telecommunications coalitions by hardening network service providers and improving their respective revenue with incentives. A multi-criteria optimization problem was developed to establish the strategic competition between the coalition defender and attacker. Irrespective of the amount of incentives, a applicable hardening and tampering strategy can be obtained. All …

Collection Of Detonation Signatures And Characterization Of Spectral Features, Jay A. Orson

Theses and Dissertations

The remote observations of the temporal and spectral characteristics of the infrared (IR) emissions from exploding ordnance have been correlated with explosion conditions. A Bomem MR-154 Fourier Transform Interferometer with two detectors, InSb and HgCdTe, and a 75 mrad telescope was used to record spectra in the 1.3 - 20 µm range. Data was collected at spectral resolutions of 16 cm^-1 and 4 cm^-1 and temporal resolutions of 0.045 s and 0.123 s respectively. Two field tests were conducted: (1) a set of dynamic drop explosions and (2) a series of static detonations. In most events, the temporal …

Representing Culture: Reflexivity And Mormon Folklore Scholarship, David A. Allred

Theses and Dissertations

When writing about a culture, ethnographers can convey important insights about society. However, ethnography can also misrepresent culture. To address this fact, reflexive ethnography attempts to influence both the methodology and the rhetoric of writing about culture. Reflexivity seeks to acknowledge the bias of the researcher. To include the voice of the cultural insiders, and to more closely represent the dynamics of cultures that always have an element of hybridity. However, reflexive ethnographies can also be unwieldy and impractical. Therefore, one must find a pragmatic application of reflexivity.

Reflexivity can have application to Mormon folklore studies. The most important Mormon …

Geographic Literacy Among Lds Returned Missionaries, Paul Cook Stahmann

Theses and Dissertations

The majority of male Ricks College students, while serving as missionaries for the Church of Jesus Christ of Latter-day Saints, spend two years living in geographically unfamiliar environments. This thesis compares the geographic literacy of those Ricks College males who have served LDS Church missions with those who have not. A test of geographic literacy was administered to 306 male Ricks College students. Returned missionaries demonstrated significantly higher knowledge of general cultural and physical geography than pre-missionanes. In contrast, returned missionaries demonstrated no greater ability to identify global places such as countries and cities. As expected, the returned missionaries possessed …

Elaboration And Validation Of The Educational Material Used In Nutritional Education In The Communities Of Copalacaya, Choquenaira, Callisaya, And Muruamaya, Of The Providence Ingavi Of The Department Of La Paz 1998, Maria Isabel Mercado Miranda

Theses and Dissertations

This work had the objective to elaborate and validate educational, graphic material to give Nutritional Education in the communities of Copalapaya, Choquenaira, Callisaya, and Muruamaya belonging to the Ingavi province. With exclusive material for the rural area and with themes directed toward women, men, and children, such material was elaborated with the participation of all the community, where each one of them they put its abilities and gave ideas to improve the material and on all requested that the drawings be as close to reality as possible. The development of the study proceeded by the following: It started with a …

Unsupportive Social Interactions As Moderators Of Adjustment In Acute Cardiac Patients, Scott L. Green

Theses and Dissertations

The purpose of the present study was to examine the impact of unsupportive social interactions, within Lazarus and Folkman's (1984) cognitive appraisal model, on individual's mood states following an acute cardiac event (i.e., myocardial infarction, percutaneous transluminal coronary angioplasty, coronary artery bypass grafting). It was hypothesized that unsupportive social interactions would exacerbate the effects of a patient's appraisals of threat secondary to an acute cardiac event. Participants in the present investigation were 67 patients from the cardiology unit of the Veterans Administration Medical Center in Richmond, Virginia. Each participant had incurred an acute cardiac event, as classified by the International …

Acute Gaba-A Receptor Modulation By Diazepam Following Traumatic Brain Injury In The Rat: An Immunohistochemical Study, Cynthia J. Gibson

Theses and Dissertations

Traumatic brain injury (TBI) disrupts ionic balance and produces acute widespread depolarization. Restoration of ionic balance and neuronal function after TBI may be achieved by increasing inhibitory neurotransmission (e.g., stimulating GABA-A receptors). This study used antibodies specific for β2/3 subunits to examine changes in GABA-A receptors in the rat hippocampus 24 hours following moderate fluid percussion TBI. The β2/ 3 antibody primarily stained dendritic processes. No injury related changes were found in the CA1 but extensive morphological dendritic alterations were found in the CA3 region of the hippocampus. Analysis revealed decreased length of immunoreactive processes in CA3 apical dendrites of …

Implementing A Context-Based Teaching Curriculum For French Learners At The Mtc, Stephanie Wallace Olsen

Theses and Dissertations

Two control groups and two experimental groups of missionaries and teachers participated in a study comparing a grammar-based method of teaching to a context-based method. The study lasted for two weeks during June 1997. Each classroom was recorded using a timing-based observation system that captured 13 missionary and teacher language behaviors. The behaviors were recorded in real time and later evaluated to determine in which classroom setting the most real communication occurred. A second purpose was to determine the effectiveness of teacher training with respect to teachers in the experimental group. Findings revealed that missionaries in the context-based classroom received …

Do The Rich Get Richer? A Meta-Analysis Of Methodological And Substantive Moderators Of Couple Enrichment, Terry L. Hight

Theses and Dissertations

This study examined the effectiveness of couple enrichment using currently-accepted standards of meta-analytic research, including analysis based upon both fixed-effects and random effects models. Ninety published and unpublished studies comparing enrichment groups to control groups were included in the analyses. The overall mean effect size (0.23) for couple enrichment was heterogeneous, positive, and significantly different than 0. Mean effect sizes for both post-treatment and follow-up did not differ significantly. Methodological and substantive moderator variables associated with publication date, publication source, program type, program length, latency of measurement, mode of measurement, measure type, measure/program congruence, design quality, and researcher allegiance were …

Family-Centered Practice In Early Intervention Services For Infants And Toddlers: The Experience Of Families And Professionals In One Local Interagency Coordinating Council, Patrick Shannon

Theses and Dissertations

Part H [recently reauthorized as Part C] of the Individuals with Disabilities Education Act (IDEA) mandates the application of family-centered practice principles to early intervention services. There has been a considerable amount of literature published in early intervention journals related to family and professional relationships in early intervention and its connection to family-centered care in early intervention services. There is very little literature, however, that examined the implementation of family-centered principles from a perspective that transcended the relationship between families and early intervention providers.

This inquiry was a constructivist policy analysis of the implementation of the family-centered intent of Part …

The Impact Of A Peer-Led Program On The Peer Leaders' Leadership-Related Skills, Christopher J. Hogan

Theses and Dissertations

Leadership and goal setting skills were examined for 49 high school students who implemented a peer-led health and life skills program for sixth grade students. Participants completed surveys that included a leadership scale and a goal setting scale constructed for this study. and an adapted version of the Goals Inventory. Surveys were administered to the participants prior to a 3-day training (Time Point I), immediately following the training (Time Point 2). and at the completion of leading 12. 1-hour workshops (Time Point 3). The results indicate that high school peer leaders perceived an increase in both their leadership and goal …

Knowledge, Attitudes And Practices Concerning Alimentary Customs And Beliefs Of Women With Children Younger Than 5 Years Old, Nursing And Pregnant Mothers, Of The Following Ethnic Groups: Black, Mixed Race And Natives In Three Rural Regions Of The Imbabura Province, 1998-1999, Elva Susana Yacelga Calderon

Theses and Dissertations

Ecuador, a country of multi-ethnic culture, has very acute health problems, especially in rural areas where two out of every three poverty-stricken Ecuadorians live. 77% of the population under 18 years of age is under the poverty level. The greater part of the indigenous population inhabits the rural areas of the Andes and the Amazon. 76% of children in the rural Andes are poor. Little Afro-Ecuadorian boys and girls also face severe disadvantages where, in the rural areas, poverty climbs above 70% of the population under 18 years of age. Academic desertion is another factor that affects especially the young …

Relation Between Internal Parasites With Basic Services And The Nutritional Status Of Children Five Years Of Age In The Indigenous, Black And Mestizo Communities Of The Rural Area, Imbabura Province, R. Patricio Paguay Ruiz

Theses and Dissertations

Various studies have been done to determine the prevalence of anemia in our country, but these studies don't reflect the true magnitude of this sickness, considered in Ecuador a problem of public health since these investigations correspond to urban sectors and margins and not to rural places where the care is very deficient and in certain cases useless, mainly because of the difficult access and the lack of economic resources of the government institutions. The current work was realized in coordination with the school of Nutrition and Dietetics and with the help of the Benson Agriculture and Food Institute was …

The Availability And The Use Of Basic Services In Relation To The Nutritional Status, Acute Diarrhetic Diseases And Acute Respiratory Infections In Children Under Five Years Of Age In Three Rural Communities Of The Imbabura Province During The 1998-1999 Period, Margarita Caicedo Ceron

Theses and Dissertations

To a large degree, the political and economic conditions of third world countries influence poverty levels, especially in rural areas. This poverty affects the availability of basic services, such as potable water, refuse elimination, housing, and sewage systems. As a consequence of these deficiencies, more diseases are transmitted through the water and environment. These diseases include acute diarrhea and acute respiratory infections in children younger than five years of age. Consequently, it is important to have available water and sewage elimination to control these diseases among children and the general population.

Analysis Of The Livestock Production System Of The Poroma Community In The 2 Section Of The Oropeza Province, Department Of Chuquisaca, Freddy Claudio Ramí­Rez Serrudo

Theses and Dissertations

This study was performed in the Poroma community of the Oropeza Province, in the department of Chuquisaca. The Poroma community is characterized by a high poverty level among its members due to a number of different factors. Some of the major factors include: a restricted market, small farms, an absence of support systems, and a lack of support for agricultural development. This lack of support is seen in areas such as: research, roads, electricity, technical assistance, marketing systems, organization, and institutions that support rural development. Numerous studies on the production systems of farmers have described and analyzed the agricultural components …

Dating Behavior Of Latter-Day Saint Male Returned Missionaries: A Process Of Managing Desires, Nancy C. Mclaughlin

Theses and Dissertations

Each year thousands of Latter-day Saint males return to their homes after serving a two year religious mission. According to Latter-day Saint doctrine and cultural beliefs, these young men are expected to resume a normal life including dating and involvement in romantic relationships. Research and Latter-day Saint doctrine related to the dating behavior of returned missionaries (RMs) is reviewed. Most previous research has emphasized the quantitative analysis of single aspects of RMs dating behavior such as dating frequency and social status. In an attempt to add to this field of research, this qualitative analysis explored the attitudes and experiences of …