Social and Behavioral Sciences Commons^™

Condoms, Cigarettes, And Cell Phones: Does Brand Advertising Increase Generic Demand?, Joyce M. Wolburg

College of Communication Faculty Research and Publications

Purpose:

This article aims to stimulate discussion of how the advertising of brands affects the product category by creating generic demand.

Design/methodology/approach:

The article outlines the author's personal viewpoint.

Findings:

Although greater emphasis has been given to generic advertising's effect on brands, there is evidence that brand advertising can stimulate generic demand.

Practical implications:

The article takes the discussion of the issue to a different level.

Originality/value:

The article not only explores ways of increasing generic demand, it also provides theoretical explanations for how it can occur.

Task Force Report On The Ethical Responsibilities Of Presidential Rhetoric, Steven R. Goldzwig, Karrin Vasby Anderson, Frederick J. Antczak, Thomas W. Benson, Rita Kirk Whillock

College of Communication Faculty Research and Publications

No abstract provided.

Porchscapes: Between Neighborhood Watershed And Home, Community Design Center

Project Reports

Located on the Ozark Plateau, this 43-unit housing development is a LEED-ND (Neighborhood Development) pilot project to be built for $60/sf plus $2.3 million in infrastructure costs. The studio objective is to design a demonstration project that combines affordability with best environmental practices as designated by the U.S. Green Building Council (USGBC). Porchscapes is a pioneering Low Impact Development (LID) project funded under the U.S. Environmental Protection Agency’s Section 319 Program for Nonpoint Source Pollution. LID manages stormwater runoff through ecological engineering technologies. A contiguous network of rainwater gardens, bioswales, infiltration trenches, sediment filter strips, green streets, and wet meadows …

Book Review: Encyclopedia Of Peace Education, Monisha Bajaj, Hakim Mohandas Amani Williams

Africana Studies Faculty Publications

Peace education itself is a contested term; its conceptions, and thus its manifestations, are quite varied. This is why this succinct volume proves to be so timely; it aims to "provide greater nuance to debates around peace education" (p. 2). Despite its daunting title, this volume is not presented as an authoritative stranglehold, but rather, as a way of historicizing the field of peace education, highlighting major conceptual threads and identifying the exciting prospects for the future of the field. [excerpt]

Community Renegades: Micro-Radio And The Unlicensed Radio Movement, Lawrence Soley

College of Communication Faculty Research and Publications

No abstract provided.

Barriers To Providing Mtms, Robert N. Yale, Natalie Litera, Jeremy P. Fyke, Corinne Corbett

College of Communication Faculty Research and Publications

No abstract provided.

The Transformation Of Generation X: Shifts In Religious And Political Self-Identification, 1990-2008, Barry A. Kosmin, Juhem Navarro-Rivera

Faculty Scholarship

No abstract provided.

Tools Of A Local Economy: Standardization And Function Among Small Chert Tools From Caracol, Belize, Lucas Martindale Johnson

Electronic Theses and Dissertations

This thesis undertakes detailed analysis of a sample of 229 small chert tools from a single locus at the Maya site of Caracol, Belize. Emphasis is placed on determining the function of these tools and on the nature of their use in the broader Caracol economic system. Analysis sought to determine whether they were used for day-to-day household tasks or for specialized craft activity within the specified household locus and/or if they were prepared for broader distribution at Caracol. By focusing detailed analysis on artifacts from a single locus, greater insight is provided into the impact of household production on …

Discerning Migration In The Archaeological Record: A Case Study At Chichã©N Itzã¡, Andrea Slusser

Electronic Theses and Dissertations

Migration, as a theory to explain aspects in the archaeological record, has fallen out of favor in Mesoamerican archaeology, possibly due to a lack of a standard definition or description of migration. Migration as an explanation of change in Maya civilizations has been around since the 1950's and the culture-history era of American archaeology. Since the early 1990's, migration has been treated as a process, one that can be discerned in pre-literate cultures as well as historical ones. Models of the migration process are being developed and tested. One type of migration, elite dominance migration, is a particularly suitable process …

Study Of Symbolic Expressions In Peking Opera'scostumes And Lyrics, Yiman Li

Electronic Theses and Dissertations

This thesis represents an analysis of symbolic expressions used to convey traditional Chinese cultural values in marital relations as expressed through costumes and lyrics in Peking Opera plays and performances. Two symbols, dragon and phoenix, were selected from the costume collection. Four symbols--bird, tiger, wild goose, and dragon--were selected from compilations of lyrics. These symbols were selected because they expressed Chinese core cultural values, an imperial ideology based on Confucian thoughts, which were practiced rigidly during Qing Dynasty (1644-1911). Modeling Theory is applied to argue that dragon and phoenix as visual symbols convey ideas about characters' background, marital relationship, social …

How American Student Journalists At A College Newspaper Consume, Perceive, And Disseminate News And Information About China, Xiaohua Wang

Electronic Theses and Dissertations

With the increase of cooperation between America and China, the average person's perception of the other country could be an important factor that influences the development of the relationship between these countries. This study was designed to explore how Americans student journalists view China and how these student journalists select the news for a campus newspaper that might influence their readers' perceptions of China. Student journalists not only represent American youth but also act as connectors and filters between a huge flow of information outside and students on campus. A convenience census sample of student journalists at a campus newspaper …

Can We Improve Emotional Intelligence? Addressing The Positive Psychology Goal Of Enhancing Strengths - Chapter 2 From "Emotional Intelligence: Perspectives On Educational And Positive Psychology", Kelly B.T. Chang

Faculty Publications - Psychology Department

No abstract provided.

Designing Search: Effective Search Interfaces For Academic Library Websites, Susan Teague Rector, Jimmy Ghaphery

VCU Libraries Faculty and Staff Publications

Academic libraries customize, support and provide access to myriad information systems, each with complex graphical user interfaces (GUIs). The number of possible information entry points on an academic library Web site is both daunting to the end user and consistently challenging to library Web site designers. Faced with the challenges inherent in designing online search interfaces and the ever-growing amount of resources available online, VCU Libraries sought to explore how to build effective search interfaces that, at the same time, support a wide variety of computer users and provide comprehensive access to assorted collections of electronic resources. Over a 9 …

Kinda Just Like Google: Presence And Variety Of Search Options On Library Homepages, Jimmy Ghaphery, Susan Teague Rector, Sam Byrd

VCU Libraries Faculty and Staff Publications

In order to take the temperature of the academic library community with regard to external search boxes, the authors visited 111 academic ARL Library web sites on October 9th, 2007. In visiting each homepage, a record was kept detailing the presence and type of search boxes appearing at the top level. The resulting data paints an interesting portrait of diverse approaches, congruencies, and innovation. Globally this measure strikes to the core of current technological challenges with library search and web site design.

Dimensionality Of Thoughts Of Death And Suicide: Evidence From A Study Of Homeless Adolescents, Kevin A. Yoder, Les B. Whitbeck, Dan R. Hoyt

Department of Sociology: Faculty Publications

This study used data from a sample of 444 homeless adolescents to determine whether thoughts of death and suicide form one construct (unidimensionality) or two distinct but correlated constructs (multi-dimensionality). Thoughts of death and suicide were common in the sample; over two-thirds of the adolescents positively endorsed at least one of the eight death-or suicide-related items. Evidence regarding dimensionality was mixed. Exploratory factor analysis results and similarity coefficients supported one construct; confirmatory factor analysis and external consistency results provided evidence for two constructs. The results were reconciled by considering suicidality as a continuum from thoughts of death to suicidal ideation, …

A Comparison Of Risk Factors For Sexual Victimization Among Gay, Lesbian, Bisexual, And Heterosexual Homeless Young Adults, Kimberly A. Tyler

Department of Sociology: Faculty Publications

Although high rates of sexual victimization have been reported among homeless youth, less is known about whether the risk factors vary for gay, lesbian, and bisexual youth compared to heterosexual youth. Based on a sample of 172 homeless young adults ages 19 to 26, results revealed that depressive symptoms, prostitution, and having friends who traded sex were significantly associated with higher levels of sexual victimization. Gay, lesbian, and bisexual young adults experienced more sexual victimization compared to heterosexual young adults. A test for interactions revealed that the effect of sexual orientation on sexual victimization was moderated by trading sex and …

Violence Against Separated, Divorced, And Married Women In Canada, 2004, Douglas A. Brownridge, Diane Hiebert-Murphy, Janice Ristock, Ko Ling Chan, Kimberly A. Tyler, Suzy C. Santos

Department of Sociology: Faculty Publications

The purpose of this study was to examine violence against separated, divorced, and married women using Statistics Canada's 2004 General Social Survey. Based on a subsample of 6,716 heterosexual women (429 separated; 614 divorced; 5,673 married), available risk markers were examined in the context of a nested ecological framework. Consistent with past research, the results indicated that there may be differences in the dynamics of violence across the 3 groups. Separated women reported 7 times the prevalence of violence and divorced women reported twice the prevalence of violence than married women in the year prior to the study. Young age …

Cultural Considerations In Adolescent Suicide Prevention And Psychosocial Treatment, David B. Goldston, Sherry Davis Molock, Les B. Whitbeck, Jessica L. Murakami, Luis H. Zayas, Gordon C. Nagayama Hall

Department of Sociology: Faculty Publications

Ethnic groups differ in rates of suicidal behaviors among youths, the context within which suicidal behavior occurs (e.g., different precipitants, vulnerability and protective factors, and reactions to suicidal behaviors), and patterns of help-seeking. In this article, the authors discuss the cultural context of suicidal behavior among African American, American Indian and Alaska Native, Asian American and Pacific Islander, and Latino adolescents, and the implications of these contexts for suicide prevention and treatment. Several cross-cutting issues are discussed, including acculturative stress and protective factors within cultures; the roles of religion and spirituality and the family in culturally sensitive interventions; different manifestations …

Local Archives And Teaching The History Of Sociology: Experiences At The University Of Nebraska-Lincoln, Michael R. Hill

Department of Sociology: Faculty Publications

Opportunities to teach and conduct research on the local disciplinary history of sociology at the University of Nebraska-Lincoln are limited only by one’s imagination and the pragmatic realities of classroom constraints. Over the years, I have been privileged to introduce Nebraska students to many particulars of the local sociological record via guest lectures in courses and colloquia, standalone PowerPoint slide shows, archival displays, informational brochures, various publications, and by distributing extensive compilations of pertinent documents on compact discs. Most recently, I included a one-and-a-half-week segment on the history of Nebraska sociology in an Introduction to Sociology course (Hill 2007c), employing …

Educational Investment, Family Context, And Children’S Math And Reading Growth From Kindergarten Through The Third Grade, Jacob Cheadle

Department of Sociology: Faculty Publications

Drawing on longitudinal data from the Early Childhood Longitudinal Study, Kindergarten Class of 1998–1999, this study used IRT modeling to operationalize a measure of parental educational investments based on Lareau’s notion of concerted cultivation. It used multilevel piecewise growth models regressing children’s math and reading achievement from entry into kindergarten through the third grade on concerted cultivation and family context variables. The results indicate that educational investments are an important mediator of socioeconomic and racial/ethnic disparities, completely explaining the black-white reading gap at kindergarten entry and consistently explaining 20 percent to 60 percent and 30 percent to 50 percent of …

Migrant Workers In South-East Asia:Economic And Social Inequality In Indonesia, Malaysia, And Singapore, Patricia Hajek

Electronic Theses and Dissertations

This thesis explores migrant labor in South-East Asia by addressing the topic of migration, specifically its causes and consequences. Indonesia, Malaysia, and Singapore are countries that experienced rapid industrialization from the mid-1960s throughout the 1990s. Simultaneously, the migration of people within the region increased. A key focus is how regional development has contributed to migration flows and to the position of migrants in these countries. Using a migration systems framework from Castles' and Miller's The Age of Migration (2003) that draws on theoretical elements from economics, historical-structuralism and transnationalism, this thesis finds that several factors explain the causes of migration …

Am I Too Fat To Be A Princess? Examining The Effects Of Popular Children's Media On Preschoolers' Body Image, Sharon Hayes

Electronic Theses and Dissertations

The current study investigated the effects of brief exposure to appearance-related media on female preschoolers' body image. Results indicated that exposure did not affect body dissatisfaction or engagement in appearance-related play behaviors. Surprisingly, participants' self-reported frequency of weight concerns decreased at posttest. In contrast to older populations, it is possible that young children may adopt the persona of attractive characters with whom they identify rather than comparing themselves to the characters. This level of identification temporarily may alleviate weight concerns. This is the first empirical study to provide support for previous findings that suggest media exposure does not affect body …

Controlling Our Emotion At Work: Implications For Interpersonal And Cognitive Task Performance In A Customer Service Simulation, Moshe Feldman

Electronic Theses and Dissertations

Display rules are used by organizations to define appropriate behaviors and expressions while interacting with others in the workplace. Emotional labor is a function of the effort required to adhere to these display rules and has been associated with negative outcomes such as stress and burnout which can lead to higher levels of turnover and health care costs for the organization. In addition, evidence suggests that emotional labor may come at a cognitive cost as well. Hence, reducing the amount of emotional labor should be beneficial to both employees and organizations alike. The current study used a customer service simulation …

Implementation And Evaluation Of A Classroom-Based Approach To Expectancy Challenge For Reducing Alcohol Use Among First-Year Co, Janani Sivasithamparam

Electronic Theses and Dissertations

There is a pervasive belief in the United States that the college experience typically includes frequent social activities characterized by widespread alcohol use. Unfortunately, awareness of the hundreds of deaths and wide variety of other harms experienced by college students as a result of alcohol use is much less pervasive. In an effort to increase awareness of the negative impact of alcohol use on college campuses, the NIAAA commissioned a panel composed of scientists and college presidents to document alcohol-related harms and identify strategies that have been found to be effective in reducing risky alcohol use based on empirical evidence. …

Adolescents' Stress And Health: Parental Influences And Cognitive Mediators, Reesa Donnelly

Electronic Theses and Dissertations

Research to date indicates that parental and cognitive variables play a role in stress responses and health outcomes. Although researchers are beginning to focus on developmental processes in stress/health outcomes, there is little research examining which parental behaviors are most predictive of stress/health and whether cognitive variables mediate this relationship. As a result, the current study examines the self-reports of 160 late adolescents regarding parental behaviors, cognitive variables, and stress/health outcomes. In addition, blood pressure reactivity to a stressful situation was collected as a physiological measure of stress. The results suggest that, among the parental behaviors that are examined, parental …

Determinants Of The Well-Being Of Police Officers In The Turkish National Police, Serdar Yildiz

Electronic Theses and Dissertations

This research evaluates the relationships of time balance, social relations, role conflict, perception of work environment, and fourteen control variables to police officers' well-being in Turkish National Police. Well-being is identified in the management literature as having a strong relationship with performance. Therefore, by finding the factors affecting well-being, this research seeks to identify intervention strategies, which can promote a healthy workforce and police performance. Such interventions, in addition, may improve police performance through improved well-being. Individual police officers were analyzed to better understand the relationship between work environment on family life, social life, and the well-being of the police …

Memories And Milestones: The Brighton Seminole Tribe Of Florida And The Digitization Of Culture, April Van Camps

Electronic Theses and Dissertations

This dissertation project discusses individual photographs of the Brighton Seminole Tribe of Florida from the early 1900s to the current period, each organized by way of their institutional significance, not their place in chronological history. Following Jean Mohr and John Berger's model in Another Way of Telling, I create a narrative for the pictures with a discussion of historical information, current data from interviews, Tribal members' stories, and my own personal story as it is tethered to the tribe. The research addresses the following questions: Can photography offer a technological means to communicate culture in a vital, organic way? Can …

Good Nietzsche, Bad Nietzsche: The Role Of Friedrich Nietzsche In Richard Rorty’S Political Thought., Paul A. Snell Jr.

CMC Senior Theses

Richard Rorty found Friedrich Nietzsche’s critique of epistemology (perspectivism) to be a helpful tool in getting us to stop thinking of knowledge as something we find, and instead as something that we create. He also found perspectivism to be a helpful tool in that of the private sphere, of private self-creation. The Nietzsche that provides perspectivism is “The Good Nietzsche”. Rorty, however, conceived of Nietzsche’s ideas as being absolutely useless when it comes to politics, along with his ideas regarding morality, the Will to Power, and the Übermensch. These are the ideas of “The Bad Nietzsche”. Rorty’s actual usage of …

Faculty Hiring Criteria In Hospitality Education Programs, Robert H. Woods, Seonghee Cho, Raymond S. Schmidgall

Hospitality Review

This study examined criteria used in selecting faculty at I-CHRIE hospitality-management education programs in the United States. Results provide a baseline for consideration of faculty at all ranks. The three most important hiring criteria for assistant professors were a PhD or equivalent terminal degree, publication/research, and hospitality-industry work experience. For associate and full professors, the three most important factors were a PhD or equivalent terminal degree, publication/research, and college teaching experience. Results indicated that most programs use similar criteria in evaluating faculty applicants. This study also found that leadership ability is the most important factor in hiring department heads/directors. Results …

How To: Hitchhike In Greece, Pierce Martin

Global Tides

The "Journeyer's Journal" consists of short narratives describing international experiences. Here, Pierce Martin describes his experiences around Litochoro, Greece.