Social and Behavioral Sciences Commons^™

Avengers Disassemble! How Varying Views On Public Administration Dismantled The Avengers In The Marvel Cinematic Universe, Tynslei Spence-Mitchell

West Chester University Doctoral Projects

Since the inception of the discipline, public administration theorists and scholars have disputed how much, or how little, politics should be involved in public administration. Woodrow Wilson believed that politics and administration should be separate, while Dwight Waldo believed that it is government that should dictate administration, as that builds efficacy, efficiency and measurable outcomes.

Like scholars of the discipline, The Avengers (a fictitious group of superheroes) also could not agree on if administration should be governed with or without political guidance and find themselves at the forefront of a governance dispute regarding their management in the film, Captain America: …

Covid-19 Governance, Legitimacy, And Sustainability: Lessons From The Australian Experience, Michael Lester, Marie Dela Rama, Julie Crews

Research outputs 2014 to 2021

During 2020, Australia managed the global and systemic COVID-19 crisis successfully as measured by health and economic indicators. It marshalled the government’s delivery capacity to control the health crisis and put in place measures to offset the induced economic and social costs. At the same time, the crisis revealed long-standing structural weaknesses in a small, democratic, wealthy, and economically successful country that raised questions about post COVID resilience and sustainability. This paper examines that experience by applying a “co-production” governance model that sees success in “crisis management” as the striking of a balance between government capacity and its legitimacy in …

Supporting The Performance Of Noongar Language In Hecate, Clint Bracknell, Kylie Bracknell, Susan F. Studham, Luzita Fereday

Research outputs 2014 to 2021

As the first adaptation of a complete Shakespearean work presented entirely in one Aboriginal language of Australia, Hecate is a landmark production in Australian theatre. The Noongar language of the southwest of Western Australia is a critically endangered language impacted by colonisation since the early 1800s and suppressed until the 1970s. Working with an all-Noongar cast learning what is by birthright their mother-tongue, the Noongar language, on a full Shakespearean work presents a range of challenges. Consideration of effective rehearsal strategies to support brave spaces for the cast to flourish holistically, both as language learners and performers, was imperative. As …

Directions For Research Practice In Decolonising Methodologies: Contending With Paradox, Tamara A. Lipscombe, Antonia Hendrick, Peta L. Dzidic, Darren C. Garvey, Brian Bishop

Research outputs 2014 to 2021

The complex nature of colonisation presents with the potential for paradoxes in decolonising approaches, hence, fixed conventions and methods are discouraged. In this way, decolonising methodologies concerns interrogating dominant conventions in research that have typically excluded alternative ways of knowing from academia. This raises concern about the issue of breaking conventions, when it is potentially difficult to realise that one is depending upon them. An incremental approach to the research process and subsequent knowledge generated provides opportunity to challenge the conventions that typically dictate research praxis. In addition, fostering epistemological transformation and pluralism presents a solution to problems derived from …

Examining Social-Cognitive Theory Constructs As Mediators Of Behaviour Change In The Active Team Smartphone Physical Activity Program: A Mediation Analysis, Amelia V. Romeo, Sarah M. Edney, Ronald C. Plotnikoff, Tim Olds, Corneel Vandelanotte, Jillian Ryan, Rachel Curtis, Carol A. Maher

Research outputs 2014 to 2021

Regular engagement in physical activity has well-established physical and psychological health benefits. Despite this, over a quarter of the global adult population is insufficiently physically active. Physical activity interventions grounded in behaviour change theory, such as the social-cognitive theory, are widely considered to be more effective than non-theoretical approaches. Such interventions set out to intervene on the ultimate outcome (physical activity), but also influence intermediate factors (social-cognitive theory constructs) which in turn, are believed to influence physical activity behaviour. The primary aim of the study was to use mediation analysis to examine whether changes in the social-cognitive theory and related …

To Dine In Or Not To Dine In: A Comparison Of Food Selection And Preparation Behaviours In Those With And Without Food Security, Lucy M. Butcher, Therese A. O’Sullivan, Maria M. Ryan, Johnny Lo, Julie Nyanjom, Hugh C. Wilkins, Amanda Devine

Research outputs 2014 to 2021

© 2020 The Authors. Health Promotion Journal of Australia published by John Wiley & Sons Australia, Ltd on behalf of Australian Health Promotion Association Issue addressed: Vulnerable populations are disproportionately affected by food insecurity, resulting in heightened risk of suboptimal dietary intake. Food insecure people appear to implement several coping strategies and dietary compromises to avoid hunger. Less explored in the literature is how these strategies impact consumption of food inside and outside of the home. Methods: An online survey was completed by adults (n = 1292) residing in one of five Australian states. The questionnaire comprised of the six-item …

Going-It Alone: The University Progression Of Women Nursing Students Who Are The First Person In Their Intimate Relationship To Go To University, Lesley Andrew, Leesa Costello, Ken Robinson, Julie Dare

Research outputs 2014 to 2021

© 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This article argues for an expansion of the idea of the first-in-family student to include the student whose spouse or partner has not been to university. Between 2015 and 2016, a qualitative longitudinal study, guided by Gadamer’s hermeneutic philosophy, was undertaken. Twenty-nine undergraduate women nursing students who began university in a heterosexual intimate relationship participated. All 29 were interviewed in their fourth semester of their degree (or part-time equivalent), and 23 of these 29 completed a second interview in their last semester. Thematic analysis of …

Taking The Pulse Of A New Football Franchise': Team Identification And The Melbourne Heart Fc In Australia's A-League, Anthony K. Kerr, Aaron J. Wijeratne

Research outputs 2014 to 2021

In a bid to revive soccer’s fortunes in Australia, the A-League was created whereby private franchises represented the country’s major cities. This article examines the Melbourne Heart FC and the emotional attachment of members during its first two seasons. A survey methodology was used to identify attitudes towards the brand and the Sport Spectator Identification Scale (SSIS) measured their identification with the franchise. There is conclusive evidence that strong levels of identification can develop quickly for a new team, yet three of the scale’s items made a weaker contribution. There is also a suggestion that identity is multi-layered. New sport …

The Specific Deterrent Effects Of Criminal Sanctions For Intimate Partner Violence: A Meta-Analysis, Joel H. Garner, Christopher D. Maxwell, Jina Lee

Journal of Criminal Law and Criminology

A dozen systematic reviews published since 1978 have sought to clarify the complexities of deterrence theory. These reviews emphasize the general deterrent effects of police presence, arrest, and incarceration on rates of homicide and other serious crimes, such as assault, rape, and burglary. These reviews provide less attention to specific deterrence processes and to the deterrent impacts of intermediate sanctions, such as prosecution or conviction; none of these reviews incorporate any of the research on criminal sanctions for intimate partner violence. To address these limitations, this research uses meta-analytic methods to assess the specific deterrent effects of three post-arrest criminal …

Constitutional Pandemic Surveillance, Matthew B. Kugler, Mariana Oliver

Journal of Criminal Law and Criminology

How do people view governmental pandemic surveillance? And how can their views inform courts considering the constitutionality of digital monitoring programs aimed at containing the spread of a highly contagious diseases? We measure the perceived intrusiveness of pandemic surveillance through two nationally representative surveys of Americans. Our results show that even at the height of a pandemic people find surveillance for public health to be more intrusive than surveillance for traditional law enforcement purposes. To account for these strong privacy concerns, we propose safeguards that we believe would make cell phone location tracking and other similar digital monitoring regimes constitutionally …

Mental Health Effects Of Maternal Substance Abuse Policymaking: Finding A Solution, Sarah Foster

West Chester University Doctoral Projects

While each state has varying substance abuse laws and resources for those seeking treatment, many states have regulations that criminally charge expectant mothers seeking substance abuse treatment. Restrictive policies like these encourage these women to conceal their addiction to avoid criminal retaliation and stigmatization. These effects reverberate through communities plagued with poverty, forcing these women to choose between being clean and sober or protecting their children and freedom. Thus, this dissertation examined the adverse effects that strict substance abuse policies have on expectant mothers and suggest that more people in this position would seek treatment if these policies were less …

Drinking Water Affordability In Georgia. Are Water Rates Affordable In Georgia And Is Infrastructure Investment Influencing Rates?, Guyer Boyle

West Chester University Doctoral Projects

Abstract

This research project starts with a review of the literature that addresses the challenges facing public drinking water utilities and the impact these challenges are having on rate affordability. The degree and frequency at which water infrastructure is failing has escalated over the past few decades. These infrastructure failures along with the increased costs of operating a water utility have put enormous upward pressures on water rates charged by utilities for service.

In the state of Georgia, a large percentage of the population is living at or below the federal poverty level and many of the poorest are minorities. …

Development Of An Unorthodox Support Model To Mentor Undocumented Immigrant Students, Keisha Chin Goosby

Journal of College Access

This article addresses the need to better understand impactful mentoring models for undocumented immigrant students (UIS). Based on interviews of 18 mentors of UIS who were college graduates, findings include diverse effective mentoring models, specific mentoring styles and strategies, how mentors identified and leveraged the community cultural wealth of UIS, and the forms of support that mentors used which highlight an unorthodox approach to mentoring UIS. A new model for mentoring UIS is presented with a framework on how to engage in new research. Recommendations are provided for schools, districts, colleges, and universities.

Steps Towards New Public Management, Case Study Municipality Of Pristina, Fitim Topanica

Theses and Dissertations

Menaxhimi i administratës publike në shumicën e vendeve në zhvillim po ndryshon me shpejtësi përmes proceseve të reformave në lidhje me ofrimin e shërbimeve publike dhe stimulimin e rritjes ekonomike. Menaxhimi i ri publik i referohet një sërë reformash që kanë arritur të ripërcaktojnë rrënjësisht natyrën e organizatave të sektorit publik. Duke qenë të frymëzuar nga një ideologji e gjerë menaxhimi, reformat kanë sjellë ide rreth organizatave “reale” - d.m.th. të kesh identitet të qartë dhe unik, të jesh në gjendje të planifikosh dhe të zbatosh vendime racionale, dhe të kesh kufij të përcaktuar mirë dhe struktura hierarkike.

Menaxhimi i …

Terrorizmi Dhe E Drejta Ndërkombëtare, Alma Vuniqi

Theses and Dissertations

Aktet terroriste janë veprime kriminale dhe rrjedhimisht, janë pjesë e tagrit të sistemit të drejtësisë penale. Standardet e të drejtave të njeriut do të zbatohen pavarësisht nëse një incident i caktuar konsiderohet si akt terrorist apo një vepër tjetër që hyn në kategorinë e krimeve të rënda.

Terrorizmi konsiston në kryerjen e një krimi nga një individ, një grup apo nga një shtet. Terrorizmi përdoret për të ngjallure te njerëzit një ndjenjë frike e cila në shumë raste është shumë më e madhe se pasojat e vërteta të aktit. Këto akte kane dy shënjestra, popullsinë ose dikasteret e rëndësishme të …

Tërheqja E Presidentit Amerikan Donald Trump Nga Marrëveshja Bërthamore Me Iranin, Drin Hoxha

Theses and Dissertations

Ky punim ka për synim të analizojë tërheqjen e Presidentit amerikan Donald Trump nga Marrëveshja Bërthamore e Iranit, në mënyrë që të kuptohen dhe cilësohen arsyet prapa këtij vendimi të papritur por me shumë ndikim në politikën e jashtme amerikane si dhe botërore. Për ta bërë këtë, autori provon ta vërtetojë hipotezën se Presidenti Trump është tërhequr nga kjo marrëveshje për arsye të historisë së hidhur SHBA-Iran si dhe besimeve dhe qëndrimeve të tija personale e politike. Në pjesën e parë të këtij punimi, është paraqitur problematika e detyrës, objektivi kryesor dhe ato specifike, pyetja hulumtuese dhe hipoteza, si dhe …

“Intervista E Suksesshme Në Mediat E Shkruara Në Kosovë Dhe Aftësia E Intervistuesit”, Kujtesë Berisha

Theses and Dissertations

Në këtë punim do të ofrojë vlerësime profesionale se çfarë është intervista.

Gjatë kësaj teme të diplomës do të kuptoni më shumë rreth historisë së gazetave në Kosovë. Cilat ishin gazetat e para në Kosovë, sa lexoheshin ato dhe sa lexohen sot.

Të gjitha këto duke u bazuar në shtypin periodik shqiptar gjatë viteve 2000-2005.

Në veçanti do të shfletohen arkivat e gazetave “Koha Ditore”, “Epoka e re”, “Zëri. Të cilat cilësohen si gazetat më të lexuara në Kosovë.

Do të ketë një krahasim të vogël mes gazetave dikur dhe gazetave të ditëve të sotme.

Gjithashtu do të intervistohen gazetarët …

2020 Touro College & University System Faculty Publications, Touro College & University System

Faculty Publications Books

2020 edition of the Faculty Publications Book of the Touro College & University System. This bibliography contains the published works of TCUS affiliated authors during 2020, arranged by academic unit.

Thai Viewers’ Exposure, Engagement, And Purchase Intention On The Youtube Advertisements During Covid-19 Pandemic, Xinxin Ye

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aimed to analyze the Thai viewers’ exposure, engagement, and purchase intention on the YouTube advertisements during covid-19 pandemic. The research explored the relationship between the exposure to YouTube advertisements and Thai viewers’ engagement with YouTube advertisements, as well as the relationship between Thai viewers’ engagement with YouTube advertisements and their purchase intention. This study focused especially in the personal care products category. This quantitative research was conducted through an online questionnaire which collected data from a total of 206 valid respondents, aged between 18 and 55 years old who lives in Thailand. The results from the study reveals …

Ua12/2/68 Sigma Nu, Wku Archives

WKU Archives Collection Inventories

Records created by and about Sigma Nu fraternity.

คลิปสปอยล์หนังในฐานะสารนอกตัวบทและปรากฏการณ์ทางวัฒนธรรมในประเทศไทย, ไพรัตน์ โคสะพละกิจ

Chulalongkorn University Theses and Dissertations (Chula ETD)

วิทยานิพนธ์เรื่อง “คลิปสปอยล์หนังในฐานะสารนอกตัวบทและปรากฏการณ์ทางวัฒนธรรมในประเทศไทย” โดยการวิจัยครั้งนี้เป็นการวิจัยเชิงคุณภาพ (Qualitative Research) มีวัตถุประสงค์เพื่อ 1.ศึกษาคลิปสปอยล์หนังในไทยในฐานะสารนอกตัวบท ผ่านการศึกษาโครงสร้าง เนื้อหาการสปอยล์ ระดับการสปอยล์ ประเภทภาพยนตร์ที่ถูกสปอยล์ ด้วยวิธีการวิเคราะห์ตัวบทและข้อความการแสดงความคิดเห็นใต้คลิปจากผู้ที่เข้ามาชมคลิปสปอยล์หนัง จากช่องยูทูบ 5 ช่องของไทยที่ได้รับความนิยมเรียงตามลำดับ และมีผู้ติดตามมากกว่า 1 แสนคนขึ้นไป ได้แก่ 1.ช่อง จดอ JUSTดูIT. 2.ช่อง คอเป็นหนัง 3.ช่อง สองสตูดิโอ 4.ช่อง GU Channel 5.ช่อง SNEAK channel อีกทั้ง 2.เพื่อศึกษาปฏิบัติการของผู้ผลิตและติดตามเนื้อหา และมุมมองที่มีต่อคลิปสปอยล์หนังจากผู้มีส่วนได้ส่วนเสีย ได้แก่ 1.กลุ่มคนทำคลิปสปอยล์หนัง 2.กลุ่มผู้เชี่ยวชาญและนักวิชาการภาพยนตร์ 3.กลุ่มผู้สร้างและผู้ผลิตภาพยนตร์ 4.กลุ่มผู้มีความเชี่ยวชาญด้านกฎหมายลิขสิทธิ์และทรัพย์สินทางปัญญา 5.กลุ่มคนรักหนังที่ชอบดูคลิปสปอยล์หนัง 6.กลุ่มคนรักหนังที่หลีกเลี่ยงการดูคลิปสปอยล์หนัง โดยกาiสัมภาษณ์เชิงลึกและการสนทนากลุ่ม โดยข้อมูลเหล่านี้จะนำมาอภิปรายต่อในลำดับต่อไปด้วยการบรรยายหรือการวิจัยเชิงพรรณนา (Descriptive Research) เพื่ออธิบายข้อเท็จจริงเกี่ยวกับสภาพการณ์และปัจจัยแวดล้อมที่ทำให้คลิปสปอยล์หนังกลายเป็นปรากฏการณ์ทางวัฒนธรรมในประเทศไทย ผลการวิจัยพบว่าสื่อในปัจจุบันมีเนื้อหาหลากหลายและมีช่องทางในการรับชมหลายหลาก จึงทำให้ผู้คนในสังคมสามารถเลือกเสพสื่อได้ตามใจชอบและตามรสนิยมที่มีอยู่ในตัวบุคคลผู้นั้น อีกทั้งปัจจัยสำคัญอื่นๆ เช่น 1.ปัจจัยด้านสังคมและวัฒนธรรม 2.ปัจจัยด้านระบบนิเวศสื่อใหม่ 3.ปัจจัยด้านเวลา 4.ปัจจัยด้านเศรษฐกิจ ที่ทำให้คลิปสปอยล์หนังได้รับความนิยมจนก่อให้เกิดปรากฏการณ์ทางวัฒนธรรมในประเทศไทย การศึกษาคลิป สปอยล์หนังในฐานะสารนอกตัวบทและปรากฏการณ์ทางวัฒนธรรมสามารถสร้างความเข้าใจต่อวัฒนธรรมภาพยนตร์ร่วมสมัยที่มีความสลับซับซ้อนในประเทศไทยและสามารถนำไปสู่ข้อเสนอแนะที่เป็นประโยชน์ต่อวงวิชาการและอุตสาหกรรมภาพยนตร์ในอนาคต

Modeling Austrian Consumer Responses To A Vignette Television Commercial Drama For A Vacation Resort Destination, Ozcan Kilic, Michael Stoica, Andreas Nachbagauer, Darryl Miller

Atlantic Marketing Journal

Abstract- This project involved the formulation and test of a model of Austrian consumers' cognitive and affective responses to a vignette television commercial drama for a vacation resort area, the Halkidiki region of Greece. Results indicate that response to the commercial was both cognitive and affective with sympathy and empathy, mediating the influence of verisimilitude on attitudes toward the ad and brand. These results were consistent with what was expected from a sample of consumers from a low power distance and moderate individualistic culture such as Austria. Results suggest that to promote tourism services effectively, a commercial's production value and …

Lack Of Female Representation In Peace Processes In The Mena Region, Mckenna Swindle

Ballard Brief

Peace negotiations are used throughout the world to resolve interstate conflict and have been heralded as the most effective way to address armed conflict between countries. However, in the MENA region, women have sparsely been included in most peace processes. The cultural attitudes toward women in the region and their minor representation in both the political and workplace spheres hinder their involvement in these processes. Without women's inclusion. it is likely that the process of negotiation will be stalled, the agreements will be less effectively implemented, and the provisions will be less inclusive of women and other minority groups. Local …

Resources For Higher Education Faculty: Development Of The Growth Mindset Curriculum For College Instructors, Angela Gwathney

PCOM Psychology Dissertations

Student’s implicit theories of intelligence within higher education influences their academic performance. A two-part study was conducted to assess educator’s implicit theory of intelligence within high academia. Participants in Study 1 included instructors within higher education institutions who have been administered a Google survey inquiring about their teaching pedagogies, personal characteristics, and demographic. Results indicated that faculty, in general, hold a growth mindset about their students but also hold some fixed mindset beliefs. In addition, there were few differences between instructors from Community Colleges vs Four-Year Institutions or between Public vs Private Institutions. These results suggest that students are no …

Predictors Of Postdeployment Distress In Female Veterans, Shalonda C. Griffin

PCOM Psychology Dissertations

The female veteran population is expected to increase over the next few decades, representing approximately 16.3% of the living population by the year 2042. Although research exists in regard to the entire veteran population, research relating to female veterans is lacking. The purpose of this study was (a) to identify factors associated and predictive of postdeployment distress and (b) to identify and explore stressors specific to female veterans’ experiences once they separate from the military. Findings from the study revealed significant relationships between the predictive factors (i.e., Life Events, Support, and Family Experiences) and criterion variables (i.e., Perceived Stress and …

Black Girls Work Out Too! An Exploration Of Physical Activity Behaviors Of Black Women, Kimberley C. Desir

PCOM Psychology Dissertations

Lack of participation in physical activity has become an increasing public health concern in the United States. Compared to any other racial and ethnic group, Black women have the lowest prevalence of exercise. A limited amount of empirical research suggests cultural beliefs about the meaning of physical activity has a role in one’s ability to initiate and maintain a physical activity regimen. Black women face specific sociocultural factors that impact their physical activity routines. Hair care practices and maintenance has been identified as a unique barrier among Black women. This qualitative research study investigated the influence of the distinctions in …

Legislative Responses To Black Lives Matter Protests, Madison Frazee

Undergraduate Research Symposium Lightning Talks

No abstract provided.

Ua3/1/1 President's Office-Cherry Reports, Wku Archives

WKU Archives Collection Inventories

Reports made by Henry Cherry to the Board of Regents and departmental reports made to Henry Cherry.

Struggle For Hawaiian Cultural Survival, Emma Kauana Osorio

Ballard Brief

Hawaii is known around the world as a paradise-an ideal location for exotic vacations in the middle of the Pacific Ocean. However, before 1778, it was a hierarchical, independent nation full of indigenous, self-sufficient. Native Hawaiians that dwelled in harmony with their families, their islands, and their culture. From the arrival of foreigners on the Hawaiian islands up until the present day, the Native Hawaiian culture and population has been largely suppressed and has struggled to survive, nearly becoming extinct. This is due to the integration of Western influences through missionary work, the spread of foreign diseases, the introduction of …

แรงจูงใจในการมีปฏิสัมพันธ์บนทวิตเตอร์ของผู้รับชมรายการโหนกระแส, ดามิยา พงศ์ตานี

Chulalongkorn University Theses and Dissertations (Chula ETD)

การศึกษาเรื่อง “แรงจูงใจในการมีปฏิสัมพันธ์บนทวิตเตอร์ของผู้รับชมรายการ โหนกระแส” เป็นงานวิจัยเชิงคุณภาพ (Qualitative Research) มีวัตถุประสงค์เพื่อศึกษาแรงจูงใจของผู้รับชมรายการโหนกระแสที่จะมีส่วนร่วมในการแสดงความคิดเห็นเกี่ยวกับเนื้อหารายการโหนกระแส และเพื่อศึกษาบทบาทของทวิตเตอร์ต่อการมีส่วนร่วมในการแสดงความคิดเห็นเกี่ยวกับเนื้อหารายการโหนกระแส จากการวิเคราะห์กลุ่มตัวอย่างที่รับชมรายการโหนกระแสและใช้งานทวิตเตอร์ระหว่างรับชมรายการ ช่วงอายุระหว่าง 18 – 35 ปี (กลุ่มวัยทำงานตอนต้น) จำนวน 20 คน พบว่า ความอยากรู้ เป็นแรงจูงใจที่ทำให้ผู้รับชมที่เลือกรับชมรายการโหนกระแส ซึ่งมีทั้งผู้ที่อยากรู้เพื่อให้ทันเหตุการณ์และผู้ที่อยากรู้เนื่องจากเป็นประเด็นที่ตนสนใจ โดยจากการศึกษาครั้งนี้ พบแรงจูงใจ 4 ประเภทที่ทำให้เกิดพฤติกรรมการใช้งานทวิตเตอร์ระหว่างการรับชมรายการโหนกระแส ได้แก่ 1) แรงจูงใจในการแสดงความคิดเห็น 2) แรงจูงใจในการอยากรู้ความคิดเห็นของผู้อื่น 3) แรงจูงใจในการเข้าถึงข้อมูลข่าวสาร และ 4) แรงจูงใจในการเป็นส่วนหนึ่งของผู้รับชม ซึ่งจากแรงจูงใจทั้ง 4 ประเภทนี้ ทำให้เห็นว่า การมีส่วนร่วมของผู้รับชมนั้นเป็นส่วนหนึ่งของพฤติกรรมการรับชมรายการในลักษณะโซเชียลทีวี (Social TV) ที่ทำให้ผู้รับชมมีความรู้สึกถึงการเป็นส่วนหนึ่งของกลุ่มผู้รับชม ซึ่งมีความสอดคล้องกับความต้องการพื้นฐานของมนุษย์ด้านสังคมตามทฤษฎีมาสโลว์ (Love and Belonging needs) อีกทั้งยังพบว่า ทวิตเตอร์เป็นแพลตฟอร์มที่สามารถตอบสนองความต้องการและความพึงพอใจของผู้รับชมระหว่างการรับชมรายการโหนกระแสได้ โดยให้ความรู้สึกในแง่ของการมีตัวตนทางสังคม (Social Presence) การเปรียบเทียบทางสังคม (Social Comparison) และการรู้สึกถึงการเป็นส่วนหนึ่งของสังคม (Sense of Belonging) ยิ่งไปกว่านั้น การเลือกใช้ทวิตเตอร์ระหว่างการรับชมยังสามารถสร้างความพึงพอใจในระหว่างการรับชมรายการได้ตามความต้องการตามทฤษฎีการใช้ประโยชน์และความพึงพอใจ (Uses and Gratification Theory: UGT) จึงทำให้เห็นว่า ทวิตเตอร์สามารถตอบสนองความต้องการของผู้รับชมระหว่างรับชมรายการหรือพฤติกรรมการรับชมรายการในรูปแบบโซเชียลทีวี (Social TV) นั่นเอง