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Social and Behavioral Sciences Commons™
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Articles 1171 - 1200 of 42806
Full-Text Articles in Social and Behavioral Sciences
Crmm 6900: Creative Media Lab (Syllabus), Michael Robinson
Crmm 6900: Creative Media Lab (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi
Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.
Crmm 6140: Publication Design (Syllabus), Matthew J. Haught
Crmm 6140: Publication Design (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi
Course Description: Advanced skills and techniques for design of printed media, including magazine and newspaper design; emphasis on story and page design, graphics, headlines and other display typography; approaches to print design presentation on digital platforms.
Jrsm 1750: Precision Language (Syllabus), Dana Albright
Jrsm 1750: Precision Language (Syllabus), Dana Albright
Journalism and Strategic Media Syllabi
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.
Jrsm 7996: Thesis (Syllabus), Thomas J. Hrach
Jrsm 7996: Thesis (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.
Jour 6998: Multimedia News Lab (Syllabus), Robert Byrd
Jour 6998: Multimedia News Lab (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Crmm 4140: Publication Design (Syllabus), Matthew J. Haught
Crmm 4140: Publication Design (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi
Course Description: Advanced skills and techniques for design of printed media, including magazine and newspaper design; emphasis on story and page design, graphics, headlines and other display typography; approaches to print design presentation on digital platforms.
Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols
Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols
Journalism and Strategic Media Syllabi
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman
Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi
Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media.
Advr 3310: Branding & Strategic Media (Syllabus), Joel M. Nichols
Advr 3310: Branding & Strategic Media (Syllabus), Joel M. Nichols
Journalism and Strategic Media Syllabi
Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi
Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)
Jour 4830: Directed Individual Study (Syllabus), Matthew J. Haught
Jour 4830: Directed Individual Study (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Jrsm 4910: Social Media & Society (Syllabus), Melissa L. Janoske Mclean
Jrsm 4910: Social Media & Society (Syllabus), Melissa L. Janoske Mclean
Journalism and Strategic Media Syllabi
Course Description: Discussion of social media's impact on individuals, organizations, and society. Examines the fundamentals of social media-based community, diversity, and influence. Includes broad understanding of a variety of platforms and trends and their place and importance in the social media ecosystem. Social media has altered how journalists and strategic communication professionals do their jobs and how we communicate as a society. We will be analyzing multiple apps, platforms, and trends to determine social media’s impact on society, including digital inequality and social justice, online communities, photo and video manipulation, influencers, virality, and wearable technology. It’s important to note that …
Jrsm 2121: Media Writing (Syllabus), Thomas J. Hrach
Jrsm 2121: Media Writing (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.
Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang
Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi
Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.
Pbrl 4440: Public Relations Campaign (Syllabus), Teri Del Rosso
Pbrl 4440: Public Relations Campaign (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman
Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi
Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media.
Jrsm 2121: Media Writing (Syllabus), Pamela Denney
Jrsm 2121: Media Writing (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi
Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.
Crmm 4900/6900: Creative Media Lab (Syllabus), Michael Robinson
Crmm 4900/6900: Creative Media Lab (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi
Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.
Jrsm 1700: Introduction To Media Honors (Syllabus), Otis Sandford
Jrsm 1700: Introduction To Media Honors (Syllabus), Otis Sandford
Journalism and Strategic Media Syllabi
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 7320: Mass Media & Diversity (Syllabus), Tori Cliff
Jrsm 7320: Mass Media & Diversity (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi
Course Description: Research and analysis of the relationship among mass media, women and minorities.
Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso
Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi
Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.
Jrsm 3900: Visual Media (Syllabus), Michael Robinson
Jrsm 3900: Visual Media (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.
Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig
Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig
Journalism and Strategic Media Syllabi
Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.
Jour 3529: Broadcast Reporting (Syllabus), Jay Gilmore
Jour 3529: Broadcast Reporting (Syllabus), Jay Gilmore
Journalism and Strategic Media Syllabi
Course Description: This course provides an introduction to radio and television newswriting style and formats, as well as the basics of reporting necessary to broadcast journalism. It is an applied course, with a strong emphasis on developing and practicing writing skills. Students will demonstrate knowledge of the community and news events within it.
Jrsm 3900: Visual Media (Syllabus), Addie James
Jrsm 3900: Visual Media (Syllabus), Addie James
Journalism and Strategic Media Syllabi
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.
Jour 6150: Sports Writing/Reporting (Syllabus), Jay Gilmore
Jour 6150: Sports Writing/Reporting (Syllabus), Jay Gilmore
Journalism and Strategic Media Syllabi
Course Description: Gathering, writing and presentation of sports content for print and television. Students will shoot, write, edit and produce stories, and voice packages for use in both the reporting and producing classes.
Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Pbrl 4410: Public Relations Research (Syllabus), Tori Cliff
Pbrl 4410: Public Relations Research (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi
Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
Jrsm 7412: Analytics & Evaluation (Syllabus), Kim Marks Malone
Jrsm 7412: Analytics & Evaluation (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi
Course Description: Research for strategic communicators, including focus groups and surveys. Basic qualitative and quantitative research skills will be discussed, including how to conduct and analyze focus groups, write survey questions, and perform basic statistical analyses. Gathering, understanding, and utilizing social media analytics for a variety of platforms will also become Hootsuite-certified.
Jour 6530: Innovative Storytelling Techniques (Syllabus), Terris King
Jour 6530: Innovative Storytelling Techniques (Syllabus), Terris King
Journalism and Strategic Media Syllabi
Course Description: The course offers instruction, training, practice and analysis on YouTube channel development, including research, organization, branding, and content presentation skills. The course will focus on effective production and editing skills including videography, sound mixing and introductory-level motion graphics.