Social and Behavioral Sciences Commons^™

Selling Life To Abortion-Seekers: A Content Analysis Of Passive And Active Persuasion In Crisis Pregnancy Center Marketing, Alexander Kocman

Masters Theses

For supporters of the pro-life cause, crisis pregnancy centers (or CPC's) have become the "darlings of the movement," according to the New York Times (Belluck, 2013), offering women with unplanned pregnancies free advice, information, classes, childcare, and needed supplies. For abortion advocates, such establishments are intended to seduce vulnerable abortion-seekers into a situation where they will be counseled out of an abortion and possibly even proselytized. Yet for as much controversy as exists in the news media, medical community, and legal realm about CPC's, there is an unsettling lack of understanding of how--and why--CPC's market themselves the way they do. …

Canadian Patriotism And The Timbit: A Rhetorical Analysis Of Tim Horton's Inc.'S Canadian Connection Through The Application Of Semiotics, Shelanne Jennings

Masters Theses

This study examines the content of Tim Horton's television advertisements from 1980 to 2014 from a communication perspective. Using Peirce's semiotic theory, this study examines the significations of Canadian culture as they appear within each advertisement for the purpose of establishing the time and extent to which Canadian culture was used over the course of Tim Horton's advertising history. This study finds that Tim Horton's advertisements did not purposefully use Canadian significations during the 1980s to create a connection between their brand and Canadian patriotism. However, after discovering Canadians' natural affinity to the Tim Horton's brand through focus group research …

In Their Own Words: Healing From Traumatic Childbirth, Jennifer L. Brammer

Masters Theses

Trauma related to childbirth is seldom addressed despite the incidence of women who experience traumatic births. Birth trauma, like other traumatic events, can have a lasting impact on women and can effect their attachment to their infants. This study gives voice to women's birth trauma and describes what women find helpful in their healing processes from traumatic birth. This study is based on the narratives of 14 women who graciously shared their birth stories and healing journeys in semi-structured qualitative interviews. Their traumatic birth experiences occurred 3 ½ to 26 years ago.

A post-positivist approach and narrative theory informed this …

Coming Home To Friends: Third Culture Kids' Relational Development Through The Lens Of Social Penetration Theory, Nathan Jurgensen

Masters Theses

When American third culture kids (AmTCKs) return `home' to college, they experience reentry culture shock, face identity challenging questions, are often adjusting to larger schools than they are used to, and must adapt to new types of relationships with typical American collegians (TACs). Friendships are a part of the social support system that the literature suggests is vital to TCK reentry with positive outcomes. This study proposes several reasons why studying American TCK relationship development processes from the theoretical perspective of social penetration is useful: (1) theoretically, it promotes TCK scholarship; (2) as communication research, it extends the discipline into …

Understanding Work Socialization: A Qualitative Study Of A Youth Employment Program, Katelyn S. Sandor

Masters Theses

Through early work experiences, often in part-time jobs, young people come to learn about the working world. This learning process is often considered a source of anticipatory socialization, or an experience that comes before real work and serves to socialize individuals into particular organizations and vocations. In contrast, this study seeks to understand how individuals are socialized into broader meanings of work through early, part-time work experiences by studying a Youth Employment Program (YEP) aimed at providing hands-on job opportunities for at-risk youth. Drawing upon in-depth interviews, I analyze what young people learned about work and how such learning occurred. …

Understanding Blogging And Copyright Infringement Within A Pinterest Generation, Ashley Mcalpin

Masters Theses

Copyright infringement within a Pinterest generation is growing at an alarming rate. This study sought to explain the phenomenon of stealing on Pinterest through a study of social interaction and perception thereof. The author found that the overall concept of interaction was widely misunderstood, along with the current copyright laws, leading to a broken sense of ethicality among the Pinterest generation. Through this study the impact of peer interaction, in compliance with the standards of Bandura's Social Learning theory (1977), was reviewed and found applicable to the Pinterest generation today. This study proved it relevant to further research the ethical …

Like, Retweet, Repeat: Social Media's Impact On Real Estate Marketing, Emily Kendall

Masters Theses

With the advent of Facebook and Twitter, people from all walks of life in all parts of the world have the ability to connect electronically, impersonally, and constantly. Small businesses are just beginning to unlock the power of social media marketing, specifically real estate professionals. Shelly Chaiken created the Heuristic Systematic Model of persuasion, the descendant of the Elaboration Likelihood Model. This study applies the tenets of Chaiken's HSM to the methods of persuasion employed by real estate agents via Facebook and Twitter. Fifty participants were surveyed by the researcher in order to gauge their activity, interest level, and motivation …

Moore Of Feminine Style: A Rhetorical Examination Of "Wednesdays With Beth", Terrie Meeks

Masters Theses

Beth Moore is a best-selling author of books and Bible studies, a speaker to crowds that fill places like the Georgia Super Dome, as well as an international speaker, a radio and television personality, and she is achieving this milestone as a woman, in a world lit with male stars. Through all of these venues it is estimated that Moore speaks to hundreds of thousands of people each year. One of Moore's most recent ventures is speaking on Life Today with James and Betty Robison. Each week features an episode of "Wednesdays with Beth." Using Karlyn Kohrs Campbell's theory of …

Economic And Environmental Comparison Of Different Ordering Policies For An Integrated Inventory Control And Supplier Selection Problem, Sepideh Almasi Monfared

Masters Theses

"This study analyzes an integrated inventory control and supplier selection problem in stochastic demand environment under carbon emissions regulations. In particular, a continuous review inventory model with multiple suppliers is investigated under carbon taxing and carbon trading regulations. We analyze and compare the optimal supplier selection and order splitting decisions with single sourcing and two alternative delivery structures for multi-sourcing, namely, sequential ordering and sequential delivery. For each of the three ordering policies, a solution method is proposed and these policies are compared in terms of their economic as well as environmental performances. A numerical study is conducted to demonstrate …

"Every Child In Our World Will Know His Name!": Malcolm Gladwell's Theories As An Explanation For The Cultural Phenomenon Of Harry Potter, Alicia Morgan

Masters Theses

When Harry Potter and the Sorcerer's Stone hit stores in the United States in 1998, children and adults alike went wild. Not only had Rowling's first book made huge waves in the UK, but Americans were talking about the struggling, single-parent who had penned a children's classic before the book even reached American stores. American audiences accepted Rowling's first novel with open arms, making it one of the first children's books to reach and occupy The New York Times best-seller list for so long. While certain marketing techniques and the rise of the Internet did contribute to Harry Potter's initial …

Quench The Thirst: A Content Analysis Of The Persuasive Techniques Of Unicef's Tap Project, Rachel Chadalavada

Masters Theses

This study analyzes the persuasive techniques utilized by UNICEF's Tap Project. This water related campaign began in 2007 and since then has created four themes. These themes are: Dine out, Celebrity Tap, Facebook Push and Cellphone Challenge. The study finds that the videos employed by the Tap Project portray all six Facets of Effects. However, their usage was based on the message that was being delivered. That said, not all videos utilized all of the facets. This implies that an advertisement need not necessarily use all six Facets of Effects to be successful. The facet of association however, stood out …

Folkloric Musicians Among The Bugakhwe, Robert Veith

Masters Theses

Increased access to global media by traditional culture in remote parts of Africa has, in many cases, seen indigenous music marginalized in favor of imported forms. In some places, a folkloric tradition thrives, though this music may face extinction if those who practice it do not document their art in a way which can be passed down to future generations. For this project, I recorded seven musician/composers of the Bugakhwe, a Khoisan people group living in the Okavango Delta region of Botswana. Two were given enough studio time to create a complete CD-length set, so as to show off the …

Duck, Duck, Oops!: A Content Analysis Of The Crisis Surrounding Phil Robertson, Sarah Malinda

Masters Theses

The purpose of this study was to apply Benoit's theory of image restoration to apologetic discourse offered by those involved in the crisis surrounding Phil Robertson following his January 2014, GQ Magazine interview. This content analysis applied the theoretical framework to a collection of news segments, articles, and letters that contained apologetic discourse and analyzed them to identify the strategies of image restoration used. The results indicated that the most prevalent strategy used was transcendence- placing the act that caused offense in a different context. Robertson and those involved in his image restoration directed the audience's attention to higher moral …

Implementation Of Renewable Portfolio Standards In The United States, Luke J. L. Eastin

Masters Theses

No abstract provided.

Impact Of Health Expenditure On Economic Growth: A Comparative Study Of Developed And Developing Countries, Md. Zubair Zuven

Masters Theses

No abstract provided.

Analysis Of The Black Friday Consumer, Lori A. Logan

Masters Theses

No abstract provided.

Online Social Networking And Political Participation: The Role Of Social Media And Students' Engagement In Politics, Ellen M. Eckert

Masters Theses

No abstract provided.

Curriculum Development For Computer Numerical Control Course, Brad Curry

Masters Theses

This study analyzed the past Machine Tool Advanced Skills Technology (MAST), and the National Institute for Metalworking Skills, Inc (NIMS) standards of workforce competency to be used to develop a curriculum, learning objectives and skill sets need by industry for a course on CNC machining. Instructional methods and strategies for delivery were determined for best practices. The coursework was designed and delivered, with an analysis of student learning based on learning objectives performed. Students were surveyed in regard to their understanding of the material covered in the course.

Categories of knowledge needed include machining knowledge about tooling and tool selection, …

A Study Of Student Leaders' Facebook Use, Valerie Penn

Masters Theses

Facebook and other social media have changed the way that our society communicates. As student affairs professionals, it is important to understand how this shift in communication affects our students and their development. This study aimed to learn more about how students leaders use Facebook, how they perceive Facebook, and how their leadership position has impacted their use and perception. The researcher used an electronic questionnaire, a Facebook tracking log, and a personal interview to examine the Facebook use and perceptions of eight participants. These participants represented the following groups: Greek leadership councils, orientation leaders, resident assistants, and student government. …

Deindustrialization In The American Labor Economy, 1960-2010, Joseph Camp

Masters Theses

No abstract provided.

Breaking Into The House: An Analysis Of Freshman Members Of The U.S. House Of Representatives, Aaron R. Hacker

Masters Theses

No abstract provided.

An Investigation Of Characteristics Associated With Student Leadership, Aseret Gonzalez

Masters Theses

This study was constructed to examine characteristics associated with student leadership. Participants were 261 students who were involved in a Registered Student Organization in the fall of 2013. The researcher completed a quantitative approach to gain students' perceptions of their student leadership characteristics. Results suggested that students' overall perception of their leadership characteristics was positive, with males and females perceiving their leadership characteristics similarly as well did those who replied to be general members and officers in registered student organizations. Future recommendations for student leadership development are included.

Building And Maintaining Legitimacy Online: Unicef's Use Of Facebook, John Kraps

Masters Theses

No abstract provided.

Exploratory Factor Analysis Of Body Dysmorphic Disorder Symptom Clusters, Rachel A. Maxwell

Masters Theses

Body dysmorphic disorder (BDD) is a distressing condition that involves a preoccupation with a perceived defect(s) in appearance. Despite the importance of early identification, it is often misdiagnosed. The literature suggests that issues with diagnosis may be because BDD is typically defined by the single symptom of dysmorphic concern (i.e., over concern with an imagined or slight defect in physical appearance). Dysmorphic concern is insufficient to fully characterize the disturbance. This study used exploratory factor analysis to identify symptom clusters from four well-known BDD measures completed by 457 undergraduate students. The extracted content suggested the following symptoms: (a) Dysmorphic Concern, …

Fear Of Negative And Positive Evaluation Across Social Evaluative Situations, Jarvis Howe

Masters Theses

Fear of negative and fear of positive evaluation are both important in understanding social evaluative anxiety. Fear of negative evaluation has been linked with social anxiety, public speaking anxiety, and test anxiety; whereas fear of positive evaluation has only been linked with social anxiety. This paper reviews the literature on fear of negative and positive evaluation in relation to each of the social evaluative situations and then presents the findings of a study that will attempt to differentiate the three types of social evaluative situations. Fear of negative evaluation was correlated with each of the three social evaluative situations; whereas …

Emotional Intelligence, Coping Styles, And Psychopathology, Letizia Boin

Masters Theses

Despite its relatively recent origins, Emotional Intelligence (EI), which is the ability to perceive, understand, and manage one's emotions, has been shown to contribute to a variety of outcomes, including academic achievement and relationship satisfaction. Considerable support has been gathered to implicate EI in the development of mental illness such as depression and social anxiety. It has been theorized that a potential pathway in which EI affects mental health is by contributing to the development of coping styles. Stress and coping literature reports enough empirical evidence to suggest that broadly speaking, problem-focused coping is 'adaptive' while avoidant coping is 'maladaptive.' …

Subjective Time And Mindfulness, Ian Lesueur

Masters Theses

The purpose of this study was to gain a better understanding of how time is subjectively experienced when one is being mindful or fully engaged in the present moment. Although attending to and being aware of the present moment is a defining feature of mindfulness (Brown & Ryan, 2003), there has been little research done concerning how time is experienced when being mindful. Thus, the present study examined the relationship between mindfulness and four different conceptions of the subjective experience of time: Time Perspective, Balanced Time Perspective, Temporal Focus, and Temporal Depth. One hundred and forty-two university students responded to …

Comparison Of Direct Instruction And Parent Consultation For Promoting Social-Emotional Competence In Preschool And Kindergarten Children, Michael Stinson

Masters Theses

Direct instruction and parent consultation interventions for promoting social-emotional competence of preschool and kindergarten children were compared. Thirty-six Parent/child dyads were randomly assigned to a direct instruction (children receive intervention from the researcher), parent consultation (coaching from the researcher), or control group. Teachers and Parents were both asked to complete the Preschool and Kindergarten Behavior Scales - Second Edition (PKBS-2) before and after the seven week intervention to measure changes in social-skills and problem behaviors. Two-way mixed-factorial ANOVA was conducted to compare changes in social skills from before to after the intervention across conditions. A significant interaction of time of …

Assessing Middle School Students' Perceptions Of Social Support Provided By Teachers And Other School Professionals, Constantine J. Pappas

Masters Theses

Despite the expanding body of research pertaining to social support practices within the educational environment, there remain questions regarding which types of social supports and teacher behaviors students perceive as being most meaningful. This mixed-methods study investigated students' perceptions of social supports as offered by teachers and other school professionals through the use of qualitative narrative reports and quantitative rating scales. Participants included 94 regular and special education middle school students. Results revealed three types of positive social support (Informational Support, Instructional Support and Emotional Support, respectively) and one type of negative social support (Lack of/Negative Emotional Support) that emerged …

"They Want All Of Your Kids To Be Gay And Oppose God": Incivility And Othering In Yahoo! News Comments, Emily Vajjala

Masters Theses

In 2004, many newspapers in the U.S. allowed public commenting on news articles posted to their websites, however since then, many U.S. news websites have removed public comment boards, ceased archiving public comments, or turned to moderators to edit or delete hateful or overly aggressive comments (Hughey and Daniels, 2013). Yahoo!, however, continues to utilize comment boards on Yahoo! News reports, in which incivility continues to run rampant. Utilizing critical discourse analysis, this study addresses incivility and "othering" in Yahoo! News article comment sections from news reporting on LGBTQ-related stories. From a sample of 1000 Yahoo! News comments using open …