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Social and Behavioral Sciences Commons™
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Articles 18511 - 18540 of 23303
Full-Text Articles in Social and Behavioral Sciences
Jour 4560/6560: Interactive News/Flash (Syllabus), Jin Yang
Jour 4560/6560: Interactive News/Flash (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi
Course Description: Creation and development of interactive news story for web using Flash and its ActionScript; integrating writing, reporting, designing and presenting audio, video, slideshows elements in production of multimedia story
Jour 7100/8100: Mass Communication Administration Methods (Syllabus), Lurene Kelley
Jour 7100/8100: Mass Communication Administration Methods (Syllabus), Lurene Kelley
Journalism and Strategic Media Syllabi
Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Journalism and Strategic Media Syllabi
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins
Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins
Journalism and Strategic Media Syllabi
Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.
Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt
Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi
Course Description: The purpose of this course is to acquaint students with the sociology of mass communications in the 20th and 21st centuries. We will be reading from books, trade publications and scholarly journals.
Jour 4700: Mass Communication Law (Syllabus), Alexis Luttrell Tutor
Jour 4700: Mass Communication Law (Syllabus), Alexis Luttrell Tutor
Journalism and Strategic Media Syllabi
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
Jour 3120: Reporting (Syllabus), Ron Maxey
Jour 3120: Reporting (Syllabus), Ron Maxey
Journalism and Strategic Media Syllabi
Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.
Jour 4639: Tv News Producing (Syllabus), Joe Hayden
Jour 4639: Tv News Producing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi
Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.
Jour 7000: Media Writing/Editing (Syllabus), Joe Hayden
Jour 7000: Media Writing/Editing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi
Course Description: Information-gathering, writing, and editing skills necessary for any field within journalism and mass communication through lectures, discussions, and exercises that meld theory to technique; both laboratory writing and field assignments.
Jour 7340: Advanced Advertising Practices (Syllabus), Sandra H. Utt
Jour 7340: Advanced Advertising Practices (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi
Course Description: Planning and design of advertising campaigns and tactics with primary emphasis on implementation.
Jour 3324: Advertising Copywriting/Layout (Syllabus), R. Spielberger
Jour 3324: Advertising Copywriting/Layout (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi
Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.
Jour 2121: Media Writing (Syllabus), Pamela Denney
Jour 2121: Media Writing (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 7450/8450: Public Relations Management (Syllabus), Rick Fischer
Jour 7450/8450: Public Relations Management (Syllabus), Rick Fischer
Journalism and Strategic Media Syllabi
Course Description: Development and management of public relations practice, department, or consultancy through study of planning and decision-making techniques; aspects of public relations practice that differ significantly from other enterprises; development of proposals and presentations; and management of financial and human resources.
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 2121: Media Writing (Syllabus), Darrin M. Devault
Jour 2121: Media Writing (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 3130: Feature Writing (Syllabus), R. Spielberger
Jour 3130: Feature Writing (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi
Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.
Jour 4998: Multimedia News Lab (Syllabus), Lurene Kelley, Jen Simmons
Jour 4998: Multimedia News Lab (Syllabus), Lurene Kelley, Jen Simmons
Journalism and Strategic Media Syllabi
Course Description: Applied skills in writing, videography, editing and studio work to present a multi-media product.
Jour 3324: Advertising Copy Writing & Layout (Syllabus), R. Spielberger
Jour 3324: Advertising Copy Writing & Layout (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi
Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.
Jour 4140/6140: News Design (Syllabus), Jason R. Terrell
Jour 4140/6140: News Design (Syllabus), Jason R. Terrell
Journalism and Strategic Media Syllabi
Course Description: Basic principles of design and production for newspapers and magazines; typography, story and page design, graphics; copy, images and infographics and presentation in clear, well-organized way; headlines, titles, subheads, captions, and other copy.
Jour 3900: Visual Media (Syllabus), Andrew A. Smith
Jour 3900: Visual Media (Syllabus), Andrew A. Smith
Journalism and Strategic Media Syllabi
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 4326: Advertising Research (Syllabus), Sandra H. Utt
Jour 4326: Advertising Research (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Jour 3900: Visual Journalism (Syllabus), Jason R. Terrell
Jour 3900: Visual Journalism (Syllabus), Jason R. Terrell
Journalism and Strategic Media Syllabi
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 4120/6120: Advanced Reporting (Syllabus), Otis L. Sanford
Jour 4120/6120: Advanced Reporting (Syllabus), Otis L. Sanford
Journalism and Strategic Media Syllabi
Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.
Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger
Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi
Course Description: Exploration of creative function of advertising; emphasis on role of media.
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith
Journalism and Strategic Media Syllabi
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4120/6120: Advanced Reporting (Syllabus), Candy Justice
Jour 4120/6120: Advanced Reporting (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi
Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.
Jour 1700: Survey Of Mass Communication (Syllabus), Beena White
Jour 1700: Survey Of Mass Communication (Syllabus), Beena White
Journalism and Strategic Media Syllabi
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 3130: Feature Writing (Syllabus), Thomas J. Hrach
Jour 3130: Feature Writing (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.
Jour 3900: Visual Journalism (Syllabus), Andrew A. Smith
Jour 3900: Visual Journalism (Syllabus), Andrew A. Smith
Journalism and Strategic Media Syllabi
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.