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Social and Behavioral Sciences Commons™
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Articles 18541 - 18570 of 23303
Full-Text Articles in Social and Behavioral Sciences
Jour 3900: Visual Journalism (Syllabus), Andrew A. Smith
Jour 3900: Visual Journalism (Syllabus), Andrew A. Smith
Journalism and Strategic Media Syllabi
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 7440: Organizational Public Relations (Syllabus)
Jour 7440: Organizational Public Relations (Syllabus)
Journalism and Strategic Media Syllabi
Course Description: How organizations maintain rapport with their publics and the mass media by effectively communicating long-range goals.
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 7340: Advanced Advertising Practices (Syllabus), Sandra H. Utt
Jour 7340: Advanced Advertising Practices (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi
Course Description: Planning and design of advertising campaigns and tactics with primary emphasis on implementation.
Jour 7600: Media Internship (Syllabus), Sandra H. Utt
Jour 7600: Media Internship (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 7450/8450: Public Relations Management (Syllabus), Vickye Hester
Jour 7450/8450: Public Relations Management (Syllabus), Vickye Hester
Journalism and Strategic Media Syllabi
Course Description: Development and management of public relations practice, department, or consultancy through study of planning and decision-making techniques; aspects of public relations practice that differ significantly from other enterprises; development of proposals and presentations; and management of financial and human resources.
Jour 3421: Public Relations Writing (Syllabus), Erin Willis
Jour 3421: Public Relations Writing (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi
Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.
Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith
Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith
Journalism and Strategic Media Syllabi
Course Description: This course will combine theory and practice to help you develop your understanding of the many changes rocking the media landscape and build the skills you will need to join the fray. Social media is altering how journalists, advertisers and public relations professionals do their jobs and how we communicate in a Web 2.0 world. You will read research and theory by some of the most formative thinkers in our field examining the impact of social and new media, and then you will apply these core concepts to your real-world use of digital tools. We will be actively …
Jour 3526: Photojournalism/Digital Image (Syllabus), Greg Campbell
Jour 3526: Photojournalism/Digital Image (Syllabus), Greg Campbell
Journalism and Strategic Media Syllabi
Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.
Jour 7400: Public Relations Principles & Issues (Syllabus), Rick Fischer
Jour 7400: Public Relations Principles & Issues (Syllabus), Rick Fischer
Journalism and Strategic Media Syllabi
Course Description: This class will analyze the research, theory, and practices of public relations in order to help you understand how public relations works, in both professional and academic areas. We’ll look at theories and areas of evolving interest in public relations, including but not limited to relationship management, persuasion, activism, social media, global public relations, the impact of gender/culture/race, and risk and crisis communication, in order to gain a more holistic understanding of the field.
Jour 4702: Mass Media/Diversity/Society (Syllabus), Jim Redmond
Jour 4702: Mass Media/Diversity/Society (Syllabus), Jim Redmond
Journalism and Strategic Media Syllabi
Course Description: Advanced study of recent, critical issues faced by mass media with exploration of complexities that cause them and their impact on society.
Jour 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach
Jour 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: Information-gathering, writing, and editing skills necessary for any field within journalism and mass communication through lectures, discussions, and exercises that meld theory to technique; both laboratory writing and field assignments.
Jour 4716/6716: History Of Mass Communication (Syllabus), Thomas J. Hrach
Jour 4716/6716: History Of Mass Communication (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: Major events, stories, personalities, and issues shaping development of mass communication with special emphasis on the history of American journalism, from advent of printing to the age of the Internet.
Jour 3120: Reporting (Syllabus), Thomas J. Hrach
Jour 3120: Reporting (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.
Jour 3120: Reporting (Syllabus), Pamela Denney
Jour 3120: Reporting (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi
Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.
Jour 7350: Advanced Multimedia Reporting (Syllabus), David Waters
Jour 7350: Advanced Multimedia Reporting (Syllabus), David Waters
Journalism and Strategic Media Syllabi
Course Description: Presents a broad view of the work of today’s multimedia journalist and his/her principal tools, language, methods and procedures, as well as responsibilities, practices and ethical considerations. Practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass medium.
Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault
Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith
Journalism and Strategic Media Syllabi
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 3900: Visual Media (Syllabus), Lana Sumpter
Jour 3900: Visual Media (Syllabus), Lana Sumpter
Journalism and Strategic Media Syllabi
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins
Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins
Journalism and Strategic Media Syllabi
Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.
Jour 2121: Media Writing (Syllabus), Pamela Denney
Jour 2121: Media Writing (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 7600: Media Internship (Syllabus), Sandra H. Utt
Jour 7600: Media Internship (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 4900/6900: Multimedia Mass Comm (Syllabus), Andrew A. Smith
Jour 4900/6900: Multimedia Mass Comm (Syllabus), Andrew A. Smith
Journalism and Strategic Media Syllabi
Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.
Jour 7050/8050: Mass Communication Theories (Syllabus), E. W. Brody
Jour 7050/8050: Mass Communication Theories (Syllabus), E. W. Brody
Journalism and Strategic Media Syllabi
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.
Jour 4700: Mass Communication Law (Syllabus), David Arant
Jour 4700: Mass Communication Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
Jour 3421: Public Relations Writing (Syllabus), E. Willis
Jour 3421: Public Relations Writing (Syllabus), E. Willis
Journalism and Strategic Media Syllabi
Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.
Jour 3900: Visual Media (Syllabus), Jin Yang
Jour 3900: Visual Media (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger
Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi
Course Description: Exploration of creative function of advertising; emphasis on role of media.
Jour 7100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith
Jour 7100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith
Journalism and Strategic Media Syllabi
Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Sandra H. Utt
Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.