Social and Behavioral Sciences Commons^™

Jour 7075/8075: Mass Communication Research Methods (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.

Jour 4124/6124: Computer Assisted Reporting (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi

Course Description: Advanced use of computer technology and investigative techniques to access, analyze and develop database information in combination with traditional news reporting.

Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi

Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.

Jour 7400: Public Relations Principles & Issues (Syllabus), Vickye Hester

Journalism and Strategic Media Syllabi

Course Description: This class will analyze the research, theory, and practices of public relations in order to help you understand how public relations works, in both professional and academic areas. We’ll look at theories and areas of evolving interest in public relations, including but not limited to relationship management, persuasion, activism, social media, global public relations, the impact of gender/culture/race, and risk and crisis communication, in order to gain a more holistic understanding of the field.

Jour 7015: Advanced Media Writing (Syllabus), David Waters

Journalism and Strategic Media Syllabi

Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.

Jour 7025/8025: Law Of Mass Communication (Syllabus), Elinor Kelley Grusin

Journalism and Strategic Media Syllabi

Course Description: The study of laws and regulations affecting mass media with attention to social and political forces that shape the law; exploration of First Amendment theories as well as the constitutional framework of the legal system; in-depth legal research in the student's selected area of interest.

Jour 3130: Feature Writing (Syllabus), Jane Schneider

Journalism and Strategic Media Syllabi

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.

Jour 1700: Survey Of Mass Communication (Syllabus), Jim Redmond

Journalism and Strategic Media Syllabi

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.

Jour 3526: Photojournalism/Digital Image (Syllabus), Greg Campbell

Journalism and Strategic Media Syllabi

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.

Jour 2121: Media Writing (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.

Jour 4702/6702: Mass Media/Diversity/Society (Syllabus), Otis L. Sanford

Journalism and Strategic Media Syllabi

Course Description: Advanced study of recent, critical issues faced by mass media with exploration of complexities that cause them and their impact on society.

Jour 2121: Media Writing (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.

Jour 3120: Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.

Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi

Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Will Dotson

Journalism and Strategic Media Syllabi

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi

Course Description: Exploration of creative function of advertising; emphasis on role of media.

Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis

Journalism and Strategic Media Syllabi

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.

Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith

Journalism and Strategic Media Syllabi

Course Description: This course will combine theory and practice to help you develop your understanding of the many changes rocking the media landscape and build the skills you will need to join the fray. Social media is altering how journalists, advertisers and public relations professionals do their jobs and how we communicate in a Web 2.0 world. You will read research and theory by some of the most formative thinkers in our field examining the impact of social and new media, and then you will apply these core concepts to your real-world use of digital tools. We will be actively …

Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi

Course Description: The purpose of this course is to acquaint students with the sociology of mass communications in the 20th and 21st centuries. We will be reading from books, trade publications and scholarly journals.

Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.

Jour 3130: Feature Writing (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.

Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.

The Polarities Of Democracy: A Theoretical Framework For Building A Healthy, Sustainable, And Just World. Chapter Seven, William J. Benet

Polarities of Democracy Collection

No abstract provided.

Leading Through Listening: Racial Tensions In 1968 New York, Janice W. Fernheimer

Writing, Rhetoric, and Digital Studies Faculty Publications

No abstract provided.

A Mirror Of Recognition: How The Empathetic Relationship Between Dusty Springfield And Her Not-Straight Fans Facilitates Their Identity Development, Nancy J. Young

Educational Studies Dissertations

This multi-case qualitative study explores the phenomenon of identity development of not-straight (more traditionally labeled as gay, lesbian, bisexual, and/or queer) fans through their attachment to British popular singer Dusty Springfield as a fan-object. A purposefully selected sample of four fans, aged 21-45, two male and two female, from the United Kingdom and the United States, were interviewed. The interdisciplinary conceptual framework of the study combines the fields of identity development, fan studies, and psychological theories related to projection.

The themes that emerge from the data suggest that Dusty Springfield’s emotional music draws the listener into fandom and that the …

Providing Aid To Fragile Or Failed States: A Short Argument For Moderation, Anthony H. Miller

Pepperdine Policy Review

No abstract provided.

A Memo On Social Security, Michele Ogawa

Pepperdine Policy Review

No abstract provided.

Estimating The Impact Of Cell Phone Laws On Car Accident Fatalities, Odinakachi Anyanwu

Pepperdine Policy Review

No abstract provided.

The Firm Foundation Of Organizational Flexibility: The 360 Contract In The Digitalizing Music Industry, Matt Stahl, Leslie Meier

FIMS Publications

The devaluation of the recorded music commodity under digitalization has destabilized the recording industry. One primary record industry response is the new “360 deal” form of the recording contract. By securing rights to individual acts’ live performance, music publishing and licensing, and merchandizing activities, this new deal expands record companies’ access to more profitable fields of music industry activity (if in piecemeal fashion). We examine the context, evolution, and varieties of the 360 deal, and argue that it re-secures record industry profitability and further stratifies the population of recording artists by shifting risk onto performers.

Mild Cognitive Impairment: Statistical Models Of Transition Using Longitudinal Clinical Data, Erin L. Abner, Richard J. Kryscio, Gregory E. Cooper, David W. Fardo, Gregory A. Jicha, Marta S. Mendiondo, Peter T. Nelson, Charles D. Smith, Linda J. Van Eldik, Lijie Wan, Frederick A. Schmitt

Sanders-Brown Center on Aging Faculty Publications

Mild cognitive impairment (MCI) refers to the clinical state between normal cognition and probable Alzheimer's disease (AD), but persons diagnosed with MCI may progress to non-AD forms of dementia, remain MCI until death, or recover to normal cognition. Risk factors for these various clinical changes, which we term "transitions," may provide targets for therapeutic interventions. Therefore, it is useful to develop new approaches to assess risk factors for these transitions. Markov models have been used to investigate the transient nature of MCI represented by amnestic single-domain and mixed MCI states, where mixed MCI comprised all other MCI subtypes based on …