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Social and Behavioral Sciences Commons™

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2021

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Articles 23161 - 23190 of 25418

Full-Text Articles in Social and Behavioral Sciences

Jrsm 4940: Student Media Practicum (Syllabus), Terris King Jan 2021

Jrsm 4940: Student Media Practicum (Syllabus), Terris King

Journalism and Strategic Media Syllabi

Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)

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Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach Jan 2021

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)

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Jour 4530: Innovative Storytelling Techniques (Syllabus), Terris King Jan 2021

Jour 4530: Innovative Storytelling Techniques (Syllabus), Terris King

Journalism and Strategic Media Syllabi

Course Description: The course offers instruction, training, practice and analysis on YouTube channel development, including research, organization, branding, and content presentation skills. The course will focus on effective production and editing skills including videography, sound mixing and introductory-level motion graphics.

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Jrsm 7350: Advanced Multimedia Reporting (Syllabus), Robert Byrd Jan 2021

Jrsm 7350: Advanced Multimedia Reporting (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi

Course Description: This course will explore recent research findings in news reporting, writing and editing principles; and also provide students with practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass media.

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Jrsm 7050: Mass Communication Theory (Syllabus), Thomas J. Hrach Jan 2021

Jrsm 7050: Mass Communication Theory (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …

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Jrsm 4702: Media, Diversity, & Society (Syllabus), Erica Horton Jan 2021

Jrsm 4702: Media, Diversity, & Society (Syllabus), Erica Horton

Journalism and Strategic Media Syllabi

Course Description: Advanced study of recent, critical issues faced by mass media with exploration of complexities that cause them and their impact on society.

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Jrsm 7200: Mass Communication Technology (Syllabus), Ruoxu Wang Jan 2021

Jrsm 7200: Mass Communication Technology (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi

Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.

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Jour 3130: Feature Writing/Reporting (Syllabus), Candy Justice Jan 2021

Jour 3130: Feature Writing/Reporting (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi

Course Description: Advanced practice in reporting, writing and editing feature stories for magazines, newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on of work, editing and revision.

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Jrsm 7412: Analytics & Evaluation (Syllabus), Kim Marks Malone Jan 2021

Jrsm 7412: Analytics & Evaluation (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi

Course Description: Research for strategic communicators, including focus groups and surveys. Basic qualitative and quantitative research skills will be discussed, including how to conduct and analyze focus groups, write survey questions, and perform basic statistical analyses. Gathering, understanding, and utilizing social media analytics for a variety of platforms will also become Hootsuite-certified.

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Pbrl 6430: Media Relations (Syllabus), Tori Cliff Jan 2021

Pbrl 6430: Media Relations (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi

Course Description: Development of media relations skills, including advanced writing of collateral materials, presentations, pitching and media training. Build effective and proactive work strategies with media through various tools including news conferences, media interviews, and media campaigns, and how PR professionals must mix traditional with new media outlets to most effectively promote their clients and employers. Strategic tools and techniques for developing successful media relations will be explored.

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Jour 4639: Tv News Producting (Syllabus), Joe Hayden Jan 2021

Jour 4639: Tv News Producting (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.

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Crmm 6900: Creative Media Lab (Syllabus), Michael Robinson Jan 2021

Crmm 6900: Creative Media Lab (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi

Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.

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Crmm 6140: Publication Design (Syllabus), Matthew J. Haught Jan 2021

Crmm 6140: Publication Design (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi

Course Description: Advanced skills and techniques for design of printed media, including magazine and newspaper design; emphasis on story and page design, graphics, headlines and other display typography; approaches to print design presentation on digital platforms.

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Jrsm 1750: Precision Language (Syllabus), Dana Albright Jan 2021

Jrsm 1750: Precision Language (Syllabus), Dana Albright

Journalism and Strategic Media Syllabi

Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.

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Jrsm 7996: Thesis (Syllabus), Thomas J. Hrach Jan 2021

Jrsm 7996: Thesis (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi

Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.

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Jour 6998: Multimedia News Lab (Syllabus), Robert Byrd Jan 2021

Jour 6998: Multimedia News Lab (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.

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Crmm 4140: Publication Design (Syllabus), Matthew J. Haught Jan 2021

Crmm 4140: Publication Design (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi

Course Description: Advanced skills and techniques for design of printed media, including magazine and newspaper design; emphasis on story and page design, graphics, headlines and other display typography; approaches to print design presentation on digital platforms.

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Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols Jan 2021

Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols

Journalism and Strategic Media Syllabi

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

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Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman Jan 2021

Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi

Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media.

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Advr 3310: Branding & Strategic Media (Syllabus), Joel M. Nichols Jan 2021

Advr 3310: Branding & Strategic Media (Syllabus), Joel M. Nichols

Journalism and Strategic Media Syllabi

Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.

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Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone Jan 2021

Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi

Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)

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Jour 4830: Directed Individual Study (Syllabus), Matthew J. Haught Jan 2021

Jour 4830: Directed Individual Study (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.

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Jrsm 4910: Social Media & Society (Syllabus), Melissa L. Janoske Mclean Jan 2021

Jrsm 4910: Social Media & Society (Syllabus), Melissa L. Janoske Mclean

Journalism and Strategic Media Syllabi

Course Description: Discussion of social media's impact on individuals, organizations, and society. Examines the fundamentals of social media-based community, diversity, and influence. Includes broad understanding of a variety of platforms and trends and their place and importance in the social media ecosystem. Social media has altered how journalists and strategic communication professionals do their jobs and how we communicate as a society. We will be analyzing multiple apps, platforms, and trends to determine social media’s impact on society, including digital inequality and social justice, online communities, photo and video manipulation, influencers, virality, and wearable technology. It’s important to note that …

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Jrsm 2121: Media Writing (Syllabus), Thomas J. Hrach Jan 2021

Jrsm 2121: Media Writing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi

Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.

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Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang Jan 2021

Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.

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Pbrl 4440: Public Relations Campaign (Syllabus), Teri Del Rosso Jan 2021

Pbrl 4440: Public Relations Campaign (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.

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Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman Jan 2021

Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi

Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media.

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Jrsm 2121: Media Writing (Syllabus), Pamela Denney Jan 2021

Jrsm 2121: Media Writing (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi

Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.

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Crmm 4900/6900: Creative Media Lab (Syllabus), Michael Robinson Jan 2021

Crmm 4900/6900: Creative Media Lab (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi

Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.

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Jrsm 1700: Introduction To Media Honors (Syllabus), Otis Sandford Jan 2021

Jrsm 1700: Introduction To Media Honors (Syllabus), Otis Sandford

Journalism and Strategic Media Syllabi

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.

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