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Social and Behavioral Sciences Commons™
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Articles 23191 - 23220 of 25418
Full-Text Articles in Social and Behavioral Sciences
Jrsm 7320: Mass Media & Diversity (Syllabus), Tori Cliff
Jrsm 7320: Mass Media & Diversity (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi
Course Description: Research and analysis of the relationship among mass media, women and minorities.
Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso
Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi
Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.
Jrsm 3900: Visual Media (Syllabus), Michael Robinson
Jrsm 3900: Visual Media (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.
Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig
Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig
Journalism and Strategic Media Syllabi
Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.
Jour 3529: Broadcast Reporting (Syllabus), Jay Gilmore
Jour 3529: Broadcast Reporting (Syllabus), Jay Gilmore
Journalism and Strategic Media Syllabi
Course Description: This course provides an introduction to radio and television newswriting style and formats, as well as the basics of reporting necessary to broadcast journalism. It is an applied course, with a strong emphasis on developing and practicing writing skills. Students will demonstrate knowledge of the community and news events within it.
Jrsm 3900: Visual Media (Syllabus), Addie James
Jrsm 3900: Visual Media (Syllabus), Addie James
Journalism and Strategic Media Syllabi
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.
Jour 6150: Sports Writing/Reporting (Syllabus), Jay Gilmore
Jour 6150: Sports Writing/Reporting (Syllabus), Jay Gilmore
Journalism and Strategic Media Syllabi
Course Description: Gathering, writing and presentation of sports content for print and television. Students will shoot, write, edit and produce stories, and voice packages for use in both the reporting and producing classes.
Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Pbrl 4410: Public Relations Research (Syllabus), Tori Cliff
Pbrl 4410: Public Relations Research (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi
Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
Jrsm 7412: Analytics & Evaluation (Syllabus), Kim Marks Malone
Jrsm 7412: Analytics & Evaluation (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi
Course Description: Research for strategic communicators, including focus groups and surveys. Basic qualitative and quantitative research skills will be discussed, including how to conduct and analyze focus groups, write survey questions, and perform basic statistical analyses. Gathering, understanding, and utilizing social media analytics for a variety of platforms will also become Hootsuite-certified.
Jour 6530: Innovative Storytelling Techniques (Syllabus), Terris King
Jour 6530: Innovative Storytelling Techniques (Syllabus), Terris King
Journalism and Strategic Media Syllabi
Course Description: The course offers instruction, training, practice and analysis on YouTube channel development, including research, organization, branding, and content presentation skills. The course will focus on effective production and editing skills including videography, sound mixing and introductory-level motion graphics.
Jrsm 4700: Media Law (Syllabus), David Arant
Jrsm 4700: Media Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Pbrl 6301: Event Planning For Pr (Syllabus), Kim Marks Malone
Pbrl 6301: Event Planning For Pr (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi
Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.
Jrsm 7002: Professional Seminar (Syllabus), Thomas J. Hrach
Jrsm 7002: Professional Seminar (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, IP will be given.
Jrsm 1700: Introduction To Media (Syllabus), Tori Cliff
Jrsm 1700: Introduction To Media (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 3120: Reporting (Syllabus), Pamela Denney
Jour 3120: Reporting (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi
Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.
Jrsm 7320: Mass Media & Diversity (Syllabus), Tori Cliff
Jrsm 7320: Mass Media & Diversity (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi
Course Description: Research and analysis of the relationship among mass media, women and minorities.
Pbrl 3441: Writing For Social Media (Syllabus), Kim Marks Malone
Pbrl 3441: Writing For Social Media (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi
Course Description: Development of strategic writing skills to write effectively across various social media platforms with an emphasis on the need to tailor the message to both the audience and the platform through which it is communicated. Topics explored will include style, repurposing of content, specific requirements for various platforms, organizational voice, SEO and strategic message development.
Advr 4328: Strategic Advertising Campaign (Syllabus), Joel M. Nichols
Advr 4328: Strategic Advertising Campaign (Syllabus), Joel M. Nichols
Journalism and Strategic Media Syllabi
Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.
Jour 6629: Tv News Writing/Reporting (Syllabus), Jay Gilmore
Jour 6629: Tv News Writing/Reporting (Syllabus), Jay Gilmore
Journalism and Strategic Media Syllabi
Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.
Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang
Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso
Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi
Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.
Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Jrsm 2121: Media Writing (Syllabus), Joe Hayden
Jrsm 2121: Media Writing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi
Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.
Jour 3526: Multimedia Storytelling (Syllabus), Justin Fox Burks
Jour 3526: Multimedia Storytelling (Syllabus), Justin Fox Burks
Journalism and Strategic Media Syllabi
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Advr 3320: Strategic Account Management (Syllabus), Andrea Wiley
Advr 3320: Strategic Account Management (Syllabus), Andrea Wiley
Journalism and Strategic Media Syllabi
Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.