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Articles 8311 - 8340 of 98236

Full-Text Articles in Social and Behavioral Sciences

Pbrl 6430: Media Relations (Syllabus), Tori Cliff Jan 2021

Pbrl 6430: Media Relations (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi

Course Description: Development of media relations skills, including advanced writing of collateral materials, presentations, pitching and media training. Build effective and proactive work strategies with media through various tools including news conferences, media interviews, and media campaigns, and how PR professionals must mix traditional with new media outlets to most effectively promote their clients and employers. Strategic tools and techniques for developing successful media relations will be explored.

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Jour 4639: Tv News Producting (Syllabus), Joe Hayden Jan 2021

Jour 4639: Tv News Producting (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.

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Crmm 6900: Creative Media Lab (Syllabus), Michael Robinson Jan 2021

Crmm 6900: Creative Media Lab (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi

Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.

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Crmm 6140: Publication Design (Syllabus), Matthew J. Haught Jan 2021

Crmm 6140: Publication Design (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi

Course Description: Advanced skills and techniques for design of printed media, including magazine and newspaper design; emphasis on story and page design, graphics, headlines and other display typography; approaches to print design presentation on digital platforms.

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Jrsm 1750: Precision Language (Syllabus), Dana Albright Jan 2021

Jrsm 1750: Precision Language (Syllabus), Dana Albright

Journalism and Strategic Media Syllabi

Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.

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Jrsm 7996: Thesis (Syllabus), Thomas J. Hrach Jan 2021

Jrsm 7996: Thesis (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi

Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.

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Jour 6998: Multimedia News Lab (Syllabus), Robert Byrd Jan 2021

Jour 6998: Multimedia News Lab (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.

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Crmm 4140: Publication Design (Syllabus), Matthew J. Haught Jan 2021

Crmm 4140: Publication Design (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi

Course Description: Advanced skills and techniques for design of printed media, including magazine and newspaper design; emphasis on story and page design, graphics, headlines and other display typography; approaches to print design presentation on digital platforms.

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Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols Jan 2021

Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols

Journalism and Strategic Media Syllabi

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

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Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman Jan 2021

Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi

Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media.

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Advr 3310: Branding & Strategic Media (Syllabus), Joel M. Nichols Jan 2021

Advr 3310: Branding & Strategic Media (Syllabus), Joel M. Nichols

Journalism and Strategic Media Syllabi

Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.

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Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone Jan 2021

Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi

Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)

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Jour 4830: Directed Individual Study (Syllabus), Matthew J. Haught Jan 2021

Jour 4830: Directed Individual Study (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.

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Jrsm 4910: Social Media & Society (Syllabus), Melissa L. Janoske Mclean Jan 2021

Jrsm 4910: Social Media & Society (Syllabus), Melissa L. Janoske Mclean

Journalism and Strategic Media Syllabi

Course Description: Discussion of social media's impact on individuals, organizations, and society. Examines the fundamentals of social media-based community, diversity, and influence. Includes broad understanding of a variety of platforms and trends and their place and importance in the social media ecosystem. Social media has altered how journalists and strategic communication professionals do their jobs and how we communicate as a society. We will be analyzing multiple apps, platforms, and trends to determine social media’s impact on society, including digital inequality and social justice, online communities, photo and video manipulation, influencers, virality, and wearable technology. It’s important to note that …

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Jrsm 2121: Media Writing (Syllabus), Thomas J. Hrach Jan 2021

Jrsm 2121: Media Writing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi

Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.

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Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang Jan 2021

Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.

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Pbrl 4440: Public Relations Campaign (Syllabus), Teri Del Rosso Jan 2021

Pbrl 4440: Public Relations Campaign (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.

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Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman Jan 2021

Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi

Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media.

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Jrsm 2121: Media Writing (Syllabus), Pamela Denney Jan 2021

Jrsm 2121: Media Writing (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi

Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.

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Crmm 4900/6900: Creative Media Lab (Syllabus), Michael Robinson Jan 2021

Crmm 4900/6900: Creative Media Lab (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi

Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.

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Jrsm 1700: Introduction To Media Honors (Syllabus), Otis Sandford Jan 2021

Jrsm 1700: Introduction To Media Honors (Syllabus), Otis Sandford

Journalism and Strategic Media Syllabi

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.

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Jrsm 7320: Mass Media & Diversity (Syllabus), Tori Cliff Jan 2021

Jrsm 7320: Mass Media & Diversity (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi

Course Description: Research and analysis of the relationship among mass media, women and minorities.

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Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso Jan 2021

Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi

Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.

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Jrsm 3900: Visual Media (Syllabus), Michael Robinson Jan 2021

Jrsm 3900: Visual Media (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi

Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.

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Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig Jan 2021

Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig

Journalism and Strategic Media Syllabi

Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.

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Jour 3529: Broadcast Reporting (Syllabus), Jay Gilmore Jan 2021

Jour 3529: Broadcast Reporting (Syllabus), Jay Gilmore

Journalism and Strategic Media Syllabi

Course Description: This course provides an introduction to radio and television newswriting style and formats, as well as the basics of reporting necessary to broadcast journalism. It is an applied course, with a strong emphasis on developing and practicing writing skills. Students will demonstrate knowledge of the community and news events within it.

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Jrsm 3900: Visual Media (Syllabus), Addie James Jan 2021

Jrsm 3900: Visual Media (Syllabus), Addie James

Journalism and Strategic Media Syllabi

Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.

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Jour 6150: Sports Writing/Reporting (Syllabus), Jay Gilmore Jan 2021

Jour 6150: Sports Writing/Reporting (Syllabus), Jay Gilmore

Journalism and Strategic Media Syllabi

Course Description: Gathering, writing and presentation of sports content for print and television. Students will shoot, write, edit and produce stories, and voice packages for use in both the reporting and producing classes.

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Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2021

Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.

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Pbrl 4410: Public Relations Research (Syllabus), Tori Cliff Jan 2021

Pbrl 4410: Public Relations Research (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi

Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.

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