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Social and Behavioral Sciences Commons

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Articles 8341 - 8370 of 98236

Full-Text Articles in Social and Behavioral Sciences

Jrsm 7412: Analytics & Evaluation (Syllabus), Kim Marks Malone Jan 2021

Jrsm 7412: Analytics & Evaluation (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi

Course Description: Research for strategic communicators, including focus groups and surveys. Basic qualitative and quantitative research skills will be discussed, including how to conduct and analyze focus groups, write survey questions, and perform basic statistical analyses. Gathering, understanding, and utilizing social media analytics for a variety of platforms will also become Hootsuite-certified.


Jour 6530: Innovative Storytelling Techniques (Syllabus), Terris King Jan 2021

Jour 6530: Innovative Storytelling Techniques (Syllabus), Terris King

Journalism and Strategic Media Syllabi

Course Description: The course offers instruction, training, practice and analysis on YouTube channel development, including research, organization, branding, and content presentation skills. The course will focus on effective production and editing skills including videography, sound mixing and introductory-level motion graphics.


Jrsm 4700: Media Law (Syllabus), David Arant Jan 2021

Jrsm 4700: Media Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.


Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught Jan 2021

Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.


Pbrl 6301: Event Planning For Pr (Syllabus), Kim Marks Malone Jan 2021

Pbrl 6301: Event Planning For Pr (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi

Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.


Jrsm 7002: Professional Seminar (Syllabus), Thomas J. Hrach Jan 2021

Jrsm 7002: Professional Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, IP will be given.


Jrsm 1700: Introduction To Media (Syllabus), Tori Cliff Jan 2021

Jrsm 1700: Introduction To Media (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 3120: Reporting (Syllabus), Pamela Denney Jan 2021

Jour 3120: Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi

Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.


Jrsm 7320: Mass Media & Diversity (Syllabus), Tori Cliff Jan 2021

Jrsm 7320: Mass Media & Diversity (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi

Course Description: Research and analysis of the relationship among mass media, women and minorities.


Pbrl 3441: Writing For Social Media (Syllabus), Kim Marks Malone Jan 2021

Pbrl 3441: Writing For Social Media (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi

Course Description: Development of strategic writing skills to write effectively across various social media platforms with an emphasis on the need to tailor the message to both the audience and the platform through which it is communicated. Topics explored will include style, repurposing of content, specific requirements for various platforms, organizational voice, SEO and strategic message development.


Advr 4328: Strategic Advertising Campaign (Syllabus), Joel M. Nichols Jan 2021

Advr 4328: Strategic Advertising Campaign (Syllabus), Joel M. Nichols

Journalism and Strategic Media Syllabi

Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.


Jour 6629: Tv News Writing/Reporting (Syllabus), Jay Gilmore Jan 2021

Jour 6629: Tv News Writing/Reporting (Syllabus), Jay Gilmore

Journalism and Strategic Media Syllabi

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.


Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang Jan 2021

Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.


Jrsm 4930: Media Internship (Syllabus), Michael Robinson Jan 2021

Jrsm 4930: Media Internship (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.


Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso Jan 2021

Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi

Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.


Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2021

Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.


Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2021

Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.


Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2021

Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.


Jrsm 2121: Media Writing (Syllabus), Joe Hayden Jan 2021

Jrsm 2121: Media Writing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi

Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.


Jour 3526: Multimedia Storytelling (Syllabus), Justin Fox Burks Jan 2021

Jour 3526: Multimedia Storytelling (Syllabus), Justin Fox Burks

Journalism and Strategic Media Syllabi

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.


Advr 3320: Strategic Account Management (Syllabus), Andrea Wiley Jan 2021

Advr 3320: Strategic Account Management (Syllabus), Andrea Wiley

Journalism and Strategic Media Syllabi

Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.


Jrsm 1700: Introduction To Media (Syllabus), Pamela Denney Jan 2021

Jrsm 1700: Introduction To Media (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Crmm 4560: Interactive Media Design (Syllabus), Michael Robinson Jan 2021

Crmm 4560: Interactive Media Design (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.


Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach Jan 2021

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)


Jour 4629/6629: Tv News Writing/Reporting (Syllabus), Jay Gilmore Jan 2021

Jour 4629/6629: Tv News Writing/Reporting (Syllabus), Jay Gilmore

Journalism and Strategic Media Syllabi

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.


Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught Jan 2021

Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.


Jrsm 1750: Precision Language (Syllabus), Candy Justice Jan 2021

Jrsm 1750: Precision Language (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi

Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.


Pbrl 6440: Public Relations Campaign (Syllabus), Teri Del Rosso Jan 2021

Pbrl 6440: Public Relations Campaign (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.


Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso Jan 2021

Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi

Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.


Advr 4328: Advertising Campaigns (Syllabus), Joel M. Nichols Jan 2021

Advr 4328: Advertising Campaigns (Syllabus), Joel M. Nichols

Journalism and Strategic Media Syllabi

Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.