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Articles 8371 - 8400 of 98258

Full-Text Articles in Social and Behavioral Sciences

Pbrl 3441: Writing For Social Media (Syllabus), Kim Marks Malone Jan 2021

Pbrl 3441: Writing For Social Media (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi

Course Description: Development of strategic writing skills to write effectively across various social media platforms with an emphasis on the need to tailor the message to both the audience and the platform through which it is communicated. Topics explored will include style, repurposing of content, specific requirements for various platforms, organizational voice, SEO and strategic message development.


Advr 4328: Strategic Advertising Campaign (Syllabus), Joel M. Nichols Jan 2021

Advr 4328: Strategic Advertising Campaign (Syllabus), Joel M. Nichols

Journalism and Strategic Media Syllabi

Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.


Jour 6629: Tv News Writing/Reporting (Syllabus), Jay Gilmore Jan 2021

Jour 6629: Tv News Writing/Reporting (Syllabus), Jay Gilmore

Journalism and Strategic Media Syllabi

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.


Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang Jan 2021

Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.


Jrsm 4930: Media Internship (Syllabus), Michael Robinson Jan 2021

Jrsm 4930: Media Internship (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.


Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso Jan 2021

Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi

Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.


Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2021

Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.


Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2021

Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.


Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2021

Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.


Jrsm 2121: Media Writing (Syllabus), Joe Hayden Jan 2021

Jrsm 2121: Media Writing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi

Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.


Jour 3526: Multimedia Storytelling (Syllabus), Justin Fox Burks Jan 2021

Jour 3526: Multimedia Storytelling (Syllabus), Justin Fox Burks

Journalism and Strategic Media Syllabi

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.


Advr 3320: Strategic Account Management (Syllabus), Andrea Wiley Jan 2021

Advr 3320: Strategic Account Management (Syllabus), Andrea Wiley

Journalism and Strategic Media Syllabi

Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.


Jrsm 1700: Introduction To Media (Syllabus), Pamela Denney Jan 2021

Jrsm 1700: Introduction To Media (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Crmm 4560: Interactive Media Design (Syllabus), Michael Robinson Jan 2021

Crmm 4560: Interactive Media Design (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.


Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach Jan 2021

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)


Jour 4629/6629: Tv News Writing/Reporting (Syllabus), Jay Gilmore Jan 2021

Jour 4629/6629: Tv News Writing/Reporting (Syllabus), Jay Gilmore

Journalism and Strategic Media Syllabi

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.


Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught Jan 2021

Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.


Jrsm 1750: Precision Language (Syllabus), Candy Justice Jan 2021

Jrsm 1750: Precision Language (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi

Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.


Pbrl 6440: Public Relations Campaign (Syllabus), Teri Del Rosso Jan 2021

Pbrl 6440: Public Relations Campaign (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.


Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso Jan 2021

Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi

Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.


Advr 4328: Advertising Campaigns (Syllabus), Joel M. Nichols Jan 2021

Advr 4328: Advertising Campaigns (Syllabus), Joel M. Nichols

Journalism and Strategic Media Syllabi

Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.


Pbrl 4421: Crisis Communication In Public Relations (Syllabus), Beth Wilson Jan 2021

Pbrl 4421: Crisis Communication In Public Relations (Syllabus), Beth Wilson

Journalism and Strategic Media Syllabi

Course Description: This course explores theories and research related to public relations communication before, during and after a crisis; and examines the fundamentals of organizational communication, crisis management and strategic planning.


Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone Jan 2021

Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi

Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)


Jrsm 3905: Graphics For Strategic Media (Syllabus), Audrey Chaney Jan 2021

Jrsm 3905: Graphics For Strategic Media (Syllabus), Audrey Chaney

Journalism and Strategic Media Syllabi

Course Description: Practices of development of social media graphics, flyers, brochures and other collateral materials using Adobe Spark, Canva and other Web-based tools.


Jrsm 8200: Mass Communications Technology (Syllabus), Ruoxu Wang Jan 2021

Jrsm 8200: Mass Communications Technology (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi

Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.


Jour 3526: Multimedia Storytelling (Syllabus), Robert Byrd Jan 2021

Jour 3526: Multimedia Storytelling (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.


Jrsm 1700: Introduction To Media (Syllabus), Otis Sandford Jan 2021

Jrsm 1700: Introduction To Media (Syllabus), Otis Sandford

Journalism and Strategic Media Syllabi

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 4150: Sport Writing/Reporting (Syllabus), Jay Gilmore Jan 2021

Jour 4150: Sport Writing/Reporting (Syllabus), Jay Gilmore

Journalism and Strategic Media Syllabi

Course Description: Gathering, writing and presentation of sports content for print and television. Students will shoot, write, edit and produce stories, and voice packages for use in both the reporting and producing classes.


Jrsm 6700: Media Law (Syllabus), David Arant Jan 2021

Jrsm 6700: Media Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.


Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols Jan 2021

Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols

Journalism and Strategic Media Syllabi

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.