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Full-Text Articles in Social and Behavioral Sciences

The Impact Of Covid-19 On Neets In Thailand Between 2019-2021, Nawathas Thasanabanchong Jan 2021

The Impact Of Covid-19 On Neets In Thailand Between 2019-2021, Nawathas Thasanabanchong

Chulalongkorn University Theses and Dissertations (Chula ETD)

With the completely aged society, Thailand requires young people more than ever since the young people of today are the future of tomorrow. Nonetheless, young people in Thailand currently face a painful transition for young people into an active workforce, particularly during the COVID-19 pandemic. Over 1.3 million youths or 14 percent of the youth population aged 15-24 years are not in Education, Employment, or Training (NEET). Hence, the study aims to understand the characteristics of NEETs and the impact of COVID-19 on NEETs in Thailand. The “NEET” term is more than unemployment and inactiveness. The rooted causes of being …

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Marketing Analysis Of China Eastern Under The Impact Of Covid-19 How Can Cea Remain Sustainable In The Next Decade?, Ziyu Li Jan 2021

Marketing Analysis Of China Eastern Under The Impact Of Covid-19 How Can Cea Remain Sustainable In The Next Decade?, Ziyu Li

Chulalongkorn University Theses and Dissertations (Chula ETD)

The tourism and civil aviation sectors in China and throughout the world have been severely impacted by Covid-19. China Eastern Airlines was seriously affected by the outbreak, with total revenue declining by 60.95 billion yuan in 2020, a decrease of 52.66% from 2019. The paper examines China Eastern through pest analysis, Porter's five forces model, and swot analysis, and makes recommendations for its sustainable development in the next decade based on the results of the marketing analysis. The Chinese government attaches great importance to the recovery of China's civil aviation industry and has introduced several supportive policies. New growth opportunities …

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Marketing Strategy Analysis Of K.S. Plastic Works Company, Kittiphat Temtavornkul Jan 2021

Marketing Strategy Analysis Of K.S. Plastic Works Company, Kittiphat Temtavornkul

Chulalongkorn University Theses and Dissertations (Chula ETD)

This individual paper takes K.S. Plastic Works Company as the research objective. In the first part of the paper, it introduces SME business in Thailand because K.S. Plastic Works Company falls into Thailand's SME business category and the plastic industry at both global and domestic level, then moves on to the history of the case study company. In the past decade, the case study company faced a decrease in sales due to the fact that they could not catch up with the market because it was moving so fast, and they did not have any marketing knowledge to stay competitive …

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Strategic Marketing Analysis : A Case Study Of Spotify, Thanawat Chatsri Jan 2021

Strategic Marketing Analysis : A Case Study Of Spotify, Thanawat Chatsri

Chulalongkorn University Theses and Dissertations (Chula ETD)

This individual study explores and discusses the organizational and market aspects connected with creating a management framework that has enabled Spotify to have a disproportionate share of the music streaming industry's total earnings, Therefore, Spotify can continue dominate the market. The research comprises of two studies : one investigates the company's history, performance, and marketing initiatives, and another analyzes the market situation. The paper finds that the company's present shortcomings include its high royalty costs, unique selling proposition, payment to music owners, and current licensing agreements with music rights holders. Apart from that, the threats to Spotify include legal conflicts …

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Marketing Analysis Of Thai Solar Energy Public Company Limited, Kuan-Chin Fuh Jan 2021

Marketing Analysis Of Thai Solar Energy Public Company Limited, Kuan-Chin Fuh

Chulalongkorn University Theses and Dissertations (Chula ETD)

To solve the global warming and the fluctuation of oil price, every country tries to find alternative energy. The growth of renewable energy has been growing dramatically, including Thailand. Solar energy is the one that has the highest potential in Thailand. TSE is one of the biggest solar energy companies in Thailand. We try to TSE increase their customer number and total capacity of renewable energy. By this, TSE could compete with other companies and help Thailand and Southeast Asia develop better. In this research, we conducted SWOT analysis and five forces analysis proposed by Dobbs. After the analysis, we …

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Factors Influencing Trade Between China And Thailand---Based On The Coastal Areas In Eastern China, Xinxin Li Jan 2021

Factors Influencing Trade Between China And Thailand---Based On The Coastal Areas In Eastern China, Xinxin Li

Chulalongkorn University Theses and Dissertations (Chula ETD)

As we all know, China and Thailand establish the diplomatic relations in 1975, then the concept of "Chinese and Thais are brothers" has been rooted in the hearts of the two peoples So through comparing the import and export trade data between various provinces in China and Thailand in 2020, this paper selects the bilateral trade data between the top five coastal provinces and Thailand for analysis, in order to explore the factors affect the bilateral trade between the two countries. Furthermore, this research applied the Fixed Effect Model to do the regression analysis. Based on the analysis results, this …

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Higher Educational Type And Major Area: Which Is The More Important Indicator Of Earnings In Mainland China?, Qi Ren Jan 2021

Higher Educational Type And Major Area: Which Is The More Important Indicator Of Earnings In Mainland China?, Qi Ren

Chulalongkorn University Theses and Dissertations (Chula ETD)

Using data from Chinese General Social Survey (CGSS) 2018 which contain comprehensive information of the highly educated in mainland China, this paper estimates which of the two variables, type of tertiary education and major fields, is of greater importance to private earnings. With adoption of Ordinary Least Square (OLS) and Shapley Variance Decomposition based on R-squared, empirical results reveal considerable heterogeneity in returns to educational type (vocational college and academic university) and to major area. The former one is the more significant determinant of labor market outcomes and higher vocational qualification holders face a huge wage penalty. What’s more, the …

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Research On Chinese E-Commerce Enterprise Development In Southeast Asia – A Case Study Of Alibaba’S Acquisition Of Lazada, Junyao Gao Jan 2021

Research On Chinese E-Commerce Enterprise Development In Southeast Asia – A Case Study Of Alibaba’S Acquisition Of Lazada, Junyao Gao

Chulalongkorn University Theses and Dissertations (Chula ETD)

No abstract provided.

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Impact Of Merger & Acquisition On Financial Performance: A Case Study On Bank Of Ayudhya Be Acquired By Mufg, Yang Liu Jan 2021

Impact Of Merger & Acquisition On Financial Performance: A Case Study On Bank Of Ayudhya Be Acquired By Mufg, Yang Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

As we know, the merger & acquisition deals could significantly affect the performance and business result of target company, especially on financial aspect. In fact, merger & acquisition became a major method for expanding business scale, enhancing competitive, improving financial performance. Due to several reasons, regulators did not welcome foreign bank involved too much influence in Thai financial market. In the end of year 2013, a surprising news was revealed in social media, Bank of Ayudhya accepted the investment from Mitsubishi UFJ Financial Group, becoming its oversea subsidiary. It was one of biggest banking merger & acquisition deals in Thailand. …

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A Hedonic Pricing Model Of Condominiums In Hua Hin Area, Thailand, Panwalee Sakulvatana Jan 2021

A Hedonic Pricing Model Of Condominiums In Hua Hin Area, Thailand, Panwalee Sakulvatana

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study aims to describe the characteristics of the condominiums in the Hua Hin area and also find which characteristics affect the price of the condominiums. The scope of the study is based on condominiums that are between 0 - 10 years and located in the area of Hua Hin district, Cha-Am district, and Pranburi district. The secondary data is collected from real estate websites and official websites of the condominiums. There are 126 observations that are 126 patterns of the unit within 44 condominiums. The hedonic pricing model and OLS regression are applied for analysis on 2 models with …

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Consumer Perception And Purchasing Decisions Toward Environmental And Animal Friendly Products : Empirical Analysis In Thailand, Paphawee Rojkiratikarn Jan 2021

Consumer Perception And Purchasing Decisions Toward Environmental And Animal Friendly Products : Empirical Analysis In Thailand, Paphawee Rojkiratikarn

Chulalongkorn University Theses and Dissertations (Chula ETD)

Environmental and animal issues are huge topics for years. There are lots of papers analyzing about environmental or animal issues these two topics separately. However, this paper combines these 2 aspects together. As those two aspects simultaneously affect our world, this paper initiates to analyze them together. This paper attempts to determine what factors cause Thai people having a high intention of willingness and motivation to buy those products. Also, This paper investigates whether people with high motivation and willingness to buy actually end up performing the purchasing decision or not. The factors that are analyzed in this paper also …

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Effect Of Exchange Rate, Exchange Rate Volatility, And Stock Market Return On Foreign Direct Investment, Sansanee Vanapruk Jan 2021

Effect Of Exchange Rate, Exchange Rate Volatility, And Stock Market Return On Foreign Direct Investment, Sansanee Vanapruk

Chulalongkorn University Theses and Dissertations (Chula ETD)

This empirical research examines the relationship between exchange rate, exchange rate volatility, and also investigates the stock market return factors on the foreign direct investment flows in Thailand. This research uses the quarterly data from 1Q2005 to 4Q2020 period. It finds that there is the evidence of significantly positive relationship of exchange rate on foreign direct investment while exchange rate volatility has the significantly negative relationship on foreign direct investment. There is also the relationship but not significant of high performance of stock market return on attracting foreign direct investment flows. Moreover, this paper documents that the former foreign direct …

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A Study Of Factors That Influence Consumer Behaviors Of Gold Saving Via Online Platform In Thailand, Janitta Chotichartmala Jan 2021

A Study Of Factors That Influence Consumer Behaviors Of Gold Saving Via Online Platform In Thailand, Janitta Chotichartmala

Chulalongkorn University Theses and Dissertations (Chula ETD)

Inflation rate in Thailand has increased and it leads to the devaluation of money. As gold is considered as a safe haven to hedge against high inflation and the demand of gold in Thailand has increased by 44 percent in 2021, a large number of gold retailers have developed an online gold saving program to capitalize the increase in gold demand. Therefore, this research was focused on the factors that influence consumer behavior of gold saving via an online platform. The primary data used in this research paper were collected from 390 respondents through an online survey. Two-way ANOVA was …

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The Influence Of Digital Access On Business During Covid-19 Pandemic, Kornthawat Angsathitanan Jan 2021

The Influence Of Digital Access On Business During Covid-19 Pandemic, Kornthawat Angsathitanan

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research purpose is to prove the influence of digital access on business during pandemic. Digital access is already around us such as email communication, online banking, etc. At the beginning they have four factors that drive our world using digital access which is ecosystem, research and development innovation, security, business effectiveness. In 2020 covid-19 pandemics have become one of the factors that drive digital access around the world. This research will see the company strategy that has digital transformation and adaptation after suffering from a pandemic and will study business strategy in all five factors. The result will show …

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Factors Affecting Airline Decision To Join Alliance: Evidence Of Global Full-Service Carriers (Fscs), Thikhamporn Benyaapikul Jan 2021

Factors Affecting Airline Decision To Join Alliance: Evidence Of Global Full-Service Carriers (Fscs), Thikhamporn Benyaapikul

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper illustrates the determinants of airlines’ decision to join global alliances. The author adopted various models and compared a variety of literature reviews to find out supporting ideas of the advantages of forming cooperative alliances. The result shows that airlines with several passengers’ volumes and full-service airlines lead to the participation between airlines with five beneficial emphases – reduction of utility cost, driving growth opportunities through globalization, strengthening market position, improvement of service quality, and enhancing passengers’ loyalty. These all present competitive advantages compared to non-airline alliances. Most collaborations have been joined by international airlines, however, some airline alliances …

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What Factors Cause People To Choose To Buy In The Live Streaming In China?, Changjun Wei Jan 2021

What Factors Cause People To Choose To Buy In The Live Streaming In China?, Changjun Wei

Chulalongkorn University Theses and Dissertations (Chula ETD)

The development of social media which makes shopping in live streaming more and more popular, the conversion from traffic to income is important. And then the live streaming has become a crucial business and economic model. So, this topic deserves great attention and research. This paper uses many methods, first, the basic characteristics of customers will be analyzed by descriptive statistics to get overview of consumer samples. Then through the one-way ANOVA method to find whether there are statistical differences in consumers’ purchase intention under different customer characteristics, for getting the main factors affecting consumers’ live shopping. Finally, through the …

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The Relationship Between Growth Rate And Outward Foreign Dierct Investment Of Thailand, Chonlakorn Kliakaew Jan 2021

The Relationship Between Growth Rate And Outward Foreign Dierct Investment Of Thailand, Chonlakorn Kliakaew

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper determines whether there is a relationship between the growth rate in Thailand and outward foreign direct investment from ASEAN and Europe. The variables that have been adopted are outward foreign investment in ASEAN, outward foreign investment in Europe, foreign direct investment, and gross fixed capital formation, all of which have been measured using time series data from Quarter 1 in 2005 to Quarter 3 in 2021. The two-stage least squares model was employed in this investigation. The main findings are the outward foreign direct investment from ASEAN has a relationship with GDP and it also has an effect …

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The Impact Of Public Debt On Economic Growth: Evidence From Thailand, Kanpimon Chaisaard Jan 2021

The Impact Of Public Debt On Economic Growth: Evidence From Thailand, Kanpimon Chaisaard

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates how public debt affects Thailand’s economic growth, covering 2005 to 2019. The model runs through 3 macroeconomic indicators; namely, Public debt, Personal Income Tax, and Real Gross Domestic Product, which represent economic growth. All of them are examined by Vector Error Correction Model and Granger Causality approach. The evidence shows that public debt and income tax are related to Thailand’s growth in different directions; the former is favorable while the latter is negative at a 5% significance level. Likewise, the speed of adjustment is at 15%. The paper suggests that the government can run up the national …

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Can Japan's Horse Racing Industry Sustainably Improve Its Competitiveness? -An Analysis Focusing On Economic Factors-, Katsuya Imanishi Jan 2021

Can Japan's Horse Racing Industry Sustainably Improve Its Competitiveness? -An Analysis Focusing On Economic Factors-, Katsuya Imanishi

Chulalongkorn University Theses and Dissertations (Chula ETD)

We have seen successes of Japanese horses running in overseas races. Behind their success, there were some factors to support the industry, such as Japanese economic scale, technological development, cultural mix. I will examine whether it can remain competitive in the future. Internationalization would be the key factor.

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The Impact Of Economic And Demographic Factors On Income Inequality: A Comparative Study Of Southeast Asian And Latin American Countries, Muhammad Syukron Mamun Jan 2021

The Impact Of Economic And Demographic Factors On Income Inequality: A Comparative Study Of Southeast Asian And Latin American Countries, Muhammad Syukron Mamun

Chulalongkorn University Theses and Dissertations (Chula ETD)

Despite rapid economic growth, Southeast Asia and Latin America continue to have significant income inequality. This study applies fixed-effects regression estimation with the dynamic panel model with lagged independent variables and the fixed-effects analysis with endogenous covariates to examine the impact of economic and demographic factors on income inequality in 6 Southeast Asian and 15 Latin American countries from 1994 to 2017. Empirical results indicate that emissions, trade openness, old-age dependency ratio, human capital, and female population reduce income inequality, whereas industrialization, unemployment, young-age dependency ratio, and urban population increase income inequality in Southeast Asian countries. This study also finds …

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Work Values Of Employees Across Multigenerational Workforce In Hospitality Industry In Thailand, Jatupathra Krancharoen Jan 2021

Work Values Of Employees Across Multigenerational Workforce In Hospitality Industry In Thailand, Jatupathra Krancharoen

Chulalongkorn University Theses and Dissertations (Chula ETD)

A mixture of age diversity in workplace had been witnessed, yet an understanding of the association between multigenerational workforce and their work values was little known. As a result, many firms reported that the domestic conflicts were most likely to be due to the lack of generational understandability and appropriate HR policy in response to such a context. This study therefore aimed to: (1) examine the differences in work values across the generations of employees; (2) explore whether the demographic factors and parenthood status were associated with the work values of employees; (3) provide the policy suggestions/discussions on human resource …

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The Role Of Economic Factors Affecting Thai Older Persons’ Life Satisfaction., Daria Turavinina Jan 2021

The Role Of Economic Factors Affecting Thai Older Persons’ Life Satisfaction., Daria Turavinina

Chulalongkorn University Theses and Dissertations (Chula ETD)

An aging population is one of the significant demographic issues affecting the world. As Thailand is moving closer to being considered a super-aged society, major policy reforms must be made to prepare for this transition. Economic factors have long been established as one of the factors contributing to elderly life satisfaction. As the aging population is becoming an ever-increasing and more relevant phenomenon, policymakers' goals are shifting to accommodate the sociopolitical changes that will come with the demographic developments. This independent study examines a sample of n=4716 Thai elderly. The statistical techniques used in this study are Linear Regression and …

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Human Capital Development In Thailand: Lesson Learn From Singapore, Thunyaporn Techvitul Jan 2021

Human Capital Development In Thailand: Lesson Learn From Singapore, Thunyaporn Techvitul

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper examines Human Capital Development in Thailand with a focus on policy recommendations. I applied interdisciplinary approaches to craft strategies for Thailand. Using literature reviews as a main tool of information collection, I study education policy and reforms in Thailand and Singapore to identify the strengths and weaknesses of the current situation in Thailand. By looking into Singapore’s success story, I summarize a few key points that Thailand can learn from Singapore. I additionally look at the current policy and make some revisions to it. I believe that going to college is very important for a country, therefore, I …

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The Comparative Study Of U.S.-China Soft Power Diplomacy To Asean, Hui Ma Jan 2021

The Comparative Study Of U.S.-China Soft Power Diplomacy To Asean, Hui Ma

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper addresses the following question: “How have China and the U.S. Used soft power diplomacy differently in ASEAN countries in recent times?” Soft power has been a key topic of global interest for more than thirty years. Joseph Nye has defined soft power as “the ability [of states] to obtain preferred outcomes by attraction rather than coercion or payment.”[1] It is something embodied in a country's "cultural values, social system, development model, way of life, and ideology" and an important component of a country's comprehensive national power. A key way to generate “attraction” is through culture, especially cultural diplomacy. …

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Chinese Media's Stance On Thailand's 2014 Coup D'État By Prayut Chan-O-Cha, Han Shih Jan 2021

Chinese Media's Stance On Thailand's 2014 Coup D'État By Prayut Chan-O-Cha, Han Shih

Chulalongkorn University Theses and Dissertations (Chula ETD)

Due to political unstableness, Thailand has faced coup d’état for more than 20 times since 1932 Revolution. After the political system has been changed to constitutional monarchy, Thailand’s citizens expected to live within democratic system. However, what they have experienced after 1932 is purely repetitive coups. In the scope of the most recent coup in 2014, initiated by General Prayut Chan-o-Cha, this paper explores how Chinese state-owned/pro-state medias, including China’s Global Times, Hong Kong’s South China Morning Post, Taiwan’s Central News Agency & Singapore’s Straits Times, reported on Thailand’s 2014 coup. From the viewpoint of ownership and news reportage, this …

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The National Identity Representation In Bangkok's Museums, Yiwen Xu Jan 2021

The National Identity Representation In Bangkok's Museums, Yiwen Xu

Chulalongkorn University Theses and Dissertations (Chula ETD)

The main objective of this research was to explore how national identity is represented in different museums in Bangkok. Therefore, three museums in Bangkok were selected as the research subjects: Bangkok National Museum, Museum Siam, and Bangkok Art and Culture Centre. Through a qualitative research approach, the researcher investigated the above-mentioned objective by engaging with key informants from museums and scholars from the field of museum communication management. Semi-structured interviews were utilized with five key informants. The research findings illustrated that the three selected museums had arranged the exhibitions appropriately according to their nature by utilizing different exhibition communication approaches. …

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Consumers’ Exposure, Attitude And Purchase Intention Toward Environmental Communications On Oil And Gas Business Facebook Fan Page, Pornswan Wutthirakkhajohn Jan 2021

Consumers’ Exposure, Attitude And Purchase Intention Toward Environmental Communications On Oil And Gas Business Facebook Fan Page, Pornswan Wutthirakkhajohn

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of the study is to examine consumers' exposure, attitude, and purchase intention toward environmental communications on oil and gas business Facebook fan page and to explore the relationship between media exposure and consumer attitude as well as consumer attitude and purchase intention. The study was conducted in a quantitative approach by using online questionnaires as a tool to collect data from 200 respondents who are Thai ages between 18 and 34 years old and have recently seen the green content on oil and gas Facebook fan page in the last three months. The result showed that overall respondents …

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Consumers’ Perceptions And Attitudes Towards Louis Vuitton And Their Brand Ambassadors, Victor Mechai Siharath Jan 2021

Consumers’ Perceptions And Attitudes Towards Louis Vuitton And Their Brand Ambassadors, Victor Mechai Siharath

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this study was to explore consumers’ perceptions and attitudes towards Louis Vuitton and their brand ambassador, BTS. The study was qualitative in nature. An online focus group discussion was used to collect data from eight participants. The participants were purposively selected and a selection criterion was administered to ensure diversity amongst participants. The participants were consumers of Louis Vuitton, aged between 22-28 years old, and were also aware that BTS are Louis Vuitton’s brand ambassador. This study employed a discussion guideline as the research instrument. The luxury value perception framework was used to explore consumers’ perceptions towards …

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Attitude And Responses Of General Public Towards Foodpanda Thailand’S Crisis Communication Management, Ira Siripatarakulthon Jan 2021

Attitude And Responses Of General Public Towards Foodpanda Thailand’S Crisis Communication Management, Ira Siripatarakulthon

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research was to examine the attitude and responses of the general publics towards a situation crisis communication management which related to a political situation in Thailand. The attitude variable in this study focused on attitudes into crisis communication management in content and the statement release, management of time during the crisis, attitude towards the crisis communication management, and suitable and appropriately management. Meanwhile, the responses variable focused on responses into favorability and credibility, frequently of using the service after the crisis, ways of showing support, movement to boycott, and royalty towards a brand after the crisis. …

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The Influence Of Product Placement On Youtube On Dating App’S Consumers' Decision Making, Lyuyang Xu Jan 2021

The Influence Of Product Placement On Youtube On Dating App’S Consumers' Decision Making, Lyuyang Xu

Chulalongkorn University Theses and Dissertations (Chula ETD)

The purpose of this research is to study the influence of product placement on YouTube on dating apps' consumers' decision making. Online questionnaire is used as tool for collecting data through various websites. The sample size was 292 Thais from Facebook group, Line and Wechat room. Most of them are between 18-35 years old, are also social media addicted. The study found a positive correlation between product placement on YouTube and consumer intention to download dating apps. It turned out that consumer attitudes towards dating apps would impact consumer to make an informed decision regarding the selection of dating apps, …

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