Social and Behavioral Sciences Commons^™

The Use Of Public Relations Tactics In Two Nationwide Fundraising Campaigns In Nonprofit Organisations In Ireland. A Case Study Analysis, Arlene Hogan

Theses

This study aims to analysis the use of public relations in two of Ireland’s nonprofit organisations and their national fundraising campaigns. The two charities chosen were The Mater Foundation and its national fundraising campaign called The Heart Appeal and the second charity is The Irish Heart Foundation and its national campaign called Happy Heart Weekend. The questions that the author will be looking to find are the importance of having PR as part of a nonprofit nationwide fundraising campaign, what PR tactics do these charities use to publicise their national fundraising campaigns in question and does communication play a strategic …

Ontology Management For Universities, Roland Böving

Theses

What is the 'knowledge' of a university? It is the sum of all experiences and all contributions of students and staff. Knowledge ultimately exists, among other things, in the form of theses, articles, lectures and research reports. The largest knowledge pool of a university is made up, however, of the knowledge and expertise of every single member of the university. As a result of the high rate of turnover of people, knowledge and expertise are on the one hand constantly being lost, but this is replaced by a fresh intake of upcoming young students and lecturers reflecting the spirit of …

What Public Relations Strategies Connacht Rugby Are Using To Engage With Their Stakeholders And How They Are Developing Their Brand In A New Market From A Pr Perspective., Bridget Ryan

Theses

There has been an increased interest from academies, PR professionals and industry professionals in the importance of effective and media in the role of sports PR. This study aims to contribute to the understanding of how PR strategies are utilised within the sports industry, concentrating on its effectiveness on an emerging sports brand such as that of Connacht Rugby.

A qualitative research design was chosen, and the primary methods used to gather the data were semi-structured interviews with communication Professionals from the PR industry and key staff members of Connacht Rugby all who play a role within the PR strategy …

How Do Political Organisations Maintain Relationships With Their Publics: A Public Relations Perspective, Aisláinn Maye

Theses

Significance of the study: Political Parties need to diversify ways of communicating with publics. Times are changing and more people focusing on what our public representatives are doing and how active they are within their communities. Looking outside traditional methods of communication is necessary and the use of successful public relations and communications strategies with graduates can contribute to the overall effectiveness of a political party or political representative in times of election.

Approach: The research took place in two stages. The first was an extensive literary review and looking a sources of information like reports, publications and journal articles. …

Assessing The Impact Of Social Media On The Museum And Cultural Sector : A Public Relations Perspective, Ciara Murray

Theses

Public relations strategies and tactics have helped Irish business and Irish organisations to effectively meet their goals for decades. However, museums are now also benefiting from public relations practices .Effective public relations strategies have become important to museums in order to utilise social media and to open up access to their collections.

Many museums are non-profits and they have a unique set of communication concerns that force them to engage with multiple publics in order to operate efficiently and achieve success. A fter conducting with PR professionals working in the museum around Ireland this paper analyzes how public relations is …

Educational Leadership Graduate Programs: Unpacking The Selection Process, Daniel Eadens, Nicholas Hindes

EGS Content

This article briefly summarizes a section of the literature review from the dissertation that reported on findings from a study that examined masters-level educational leadership students in Florida university graduate programs to examine student intentions to pursue an assistant principal position in relation to demographic and self-assessed leadership characteristics.This section of the literature review incorporated the following topics: Issues, recruitment and selection, program‟s look at candidate intentions, recruitment and commitment, district partnerships, program competition, and academic drift. These topics identify reasons administrative pools may have perceived shortages of quality candidates. Results can be used to inform state licensure system policy …

Unpacking Grounded Theory: A Venue For Education Research, Daniel Eadens

EGS Content

This study unpacks converging and diverging ideas and definitions surrounding Grounded Theory, Classical Grounded Theory, and Glaserian / Straussian Grounded Theory. This qualitative research cleverly accomplishes the task in a manner that becomes useful for qualitative researchers to use Grounded Theory as a practical venue for a framework for education research. Many researchers’ definitions portray Grounded Theory as an ethnographic approach of a systematic qualitative research methodology involving the creation of theory from observation data. Even though Grounded Theory is often used synonymously with qualitative research, some researchers argue these are distinctly different (Grounded Theory Institute, 2011). Resulting theory attempts …

“Don't Call Me A Student-Athlete”: The Effect Of Identity Priming On Stereotype Threat For Academically Engaged African American College Athletes, Keith Harrison

EGS Content

Academically engaged African American college athletes are most susceptible to stereotype threat in the classroom when the context links their unique status as both scholar and athlete. After completing a measure of academic engagement, African American and White college athletes completed a test of verbal reasoning. To vary stereotype threat, they first indicated their status as a scholar-athlete, an athlete, or as a research participant on the cover page. Compared to the other groups, academically engaged African American college athletes performed poorly on the difficult test items when primed for their athletic identity, but they performed worse on both the …

A Social Network As Information: The Effect Of System Generated Reports Of Connectedness On Credibility On Twitter, Patric Spence, David Westerman, Brandon Van Der Heide

EGS Content

Social media have gained increased usage rapidly for a variety of reasons. News and information is one such reason. The current study examines how system-generated cues available in social media impact perceptions of a source’s credibility. Participants were asked to view one of six mock Twitter.com pages that varied both the number of followers and the ratio between followers and follows on the page and report their perceived source credibility. Data indicate that curvilinear effects for number of followers exist, such that having too many or too few connections results in lower judgments of expertise and trustworthiness. Having a narrow …

The Art Of Mentoring Across Disciplines, Thomas Caswell

EGS Content

PRE-PRINT. Published as a contributing chapter with the same title, see: Mentoring in librarianship : essays on working with adults and students to further the professionAuthor:Carol Smallwood; Rebecca Tolley-StokesPublisher:Jefferson, N.C. : McFarland & Co., Inc., ©2012.

Unearthing St. Augustine's Colonial Heritage: An Interactive Digital Collection For The Nation's Oldest City, Thomas Caswell

EGS Content

This $265,000 grant was awarded by the National Endowment for the Humanities (NEH). The grant, led by project director Thomas Caswell, established a specialized computer digitization lab at the Government House in St. Augustine, Florida to build an online collection of hidden and fragile resources related to colonial St. Augustine. This two-year project created an interactive digital collection consisting of over 19,000 maps, drawings, photographs and documents available freely online. Partnering with the UF Libraries to realize this project were the City of St. Augustine departments of Heritage Tourism and Archaeology Program, the St. Augustine Historical Society, the UF College …

An Analysis Of The Importance Of Evaluation In Campaigns, And The Use Of Social Media And Public Relations For Non-Profit Organisations, David Crowley

Theses

“No human race is superior; no religious faith is inferior. All collective judgements are wrong. Only racists make them ”.

Elie Wiesel (a writer, professor, and political activist) (Wiesel).

In recent months, events occurring in sport involving Luis Suarez, John Terry and Michel Morganella (Swiss athlete sent home from Swiss Olympic team after a racist tweet) have drawn attention to the continual issue of racism in sport and its stubborn refusal to listen to the calls of countless progressive campaigns. Irish sport seems to not be exempt from racist behaviours, such as Eamon Zayed, Lee Chin both suffered abuse on …

From Radical To Mainstream? How Followercentric Approaches Inform Leadership, Michelle C. Bligh, Jeffrey C. Kohles

CGU Faculty Publications and Research

While the prevalent approach in leadership studies has focused on the leader figure, a growing number of studies challenge the implicit assumption that leaders are always singularly most central and critical to the leadership process. In this article, we review the development of follower-centered approaches that challenge the study of leadership without a concomitant emphasis on the importance of followership. From its roots as a critical challenge to the “mainstream” leadership tradition, the study of followership has helped to sharpen the focus of both leader and follower roles. Follower-centered approaches deepen almost any leader-centric analysis, for when the view is …

Visual Communications On The Road In Arkansas: Analysis Of Secondary Students Videos, Stuart Estes, Kristin M. Pennington, Leslie D. Edgar

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

In the summer of 2010, the Visual Communications on the Road in Arkansas: Creative Photo and Video Projects to Promote Agriculture program was initiated. The program consisted of a two-week agricultural communications curriculum that would be taught by agricultural science teachers in Arkansas. The curriculum was composed of lessons about photography, writing, and videography, and the program introduced students to digital photography and videography equipment and the proper uses of equipment. Once the curriculum was taught in secondary schools, a mobile classroom unit—consisting of a travel trailer, photography and videography equipment, and laptop computers equipped with editing software—would visit the …

Ethics Of Using Product Samples As A Public Relations Tactic In The Blogosphere., Catherine Chesne

Theses

Public relations used to be only concerned with traditional media but with the rise of new media and new trends in communication there has been a shift in the public relations media environment. This study aims to look at the ethics of using product samples as public relations tactic in the blogosphere.

A qualitative research design was chosen, and semi structured and online interviews were used to carry out pnmary data collection. Interviewees were selected from both public relations and blogging backgrounds, to get a full understanding into their insight and experience of the research topic.

The research findings show …

India, An Asian Giant: A Compass For The Future, Norelene Pushpangadan

Theses

In the 65 years since India formalised its' independence from the British Empire the country has experienced an immense metamorphosis in all aspects of its economy. This current study is an analysis of what the possible future economic prospects are for India. As part of the research process, the researcher delved into the history of the economy, since its independence from British colonial power, to modern day focusing on particular aspects of the economy which were relevant to fulfilling the research question of; where does the economic future lie for India?

The current global economic crisis has in part been …

Negotiating Forgiveness In Nonvoluntary Family Relationships, Kristen Carr, Tiffany R. Wang

Department of Communication Studies: Dissertations, Theses, and Student Research

This study examined the ways in which individuals communicatively negotiate the process of forgiveness in nonvoluntary (family) relationships. Drawing from relational dialectics theory (RDT) as well as other dialogic perspectives on forgiveness (e.g., Waldron & Kelley, 2008), we examined the complexity of communicating forgiveness in nonvoluntary relationships. Participants’ experiences supported the idea that forgiveness is an ongoing process of communicative negotiations between and among family members. Consistent with previous research, participants also noted that they generally did not explicitly verbalize forgiveness of a family member. Ultimately, the degree to which participants judged their forgiveness as successful often depended on whether …

Online Public Relations And Issues Management, Maebh Fahy

Theses

This is a study into online issues management for Public Relations. It focuses on key themes related to the issues management process such as reputation management and two-way symmetrical communication.

The project highlights how Web 2.0 technologies and social media platforms have impacted strategic public relations. It focuses on media relations, transparency, engagement and monitoring and the how these tools are integrated into social media by public relations professionals.

Primary and secondary resources have been used in this project to provide insights into the chosen field of study.

Primary research carried out was in the form of semi-structured interviews and …

The Effect Of Race, Religion, Skin Color, And National Origin On The Duration Of Processing For Permanent Resident Visas?, Lindsey S. Bares

Electronic Theses and Dissertations

A great deal of attention has recently been focused on America’s undocumented immigrants, a population estimated at around 10 million people (Passel, Capps, and Fix 2004). Much less attention has been paid (in both scholarly and academic circles) to legal immigrants, although in 2010 (the most recent year for which complete data are available), the Department of Homeland Security granted 1,042,625 permanent resident visas. Indeed, since 1994 when the government began to publish the Annual Flow Report, we have granted between 700,000 to around 1,300,000 new legal immigrant visas annually. Legal immigration into the US involves a process of varying …

Physiological Reactions To Uncanny Stimuli: Substantiation Of Self-Assessment And Individual Perception, Tatiana Ballion

Electronic Theses and Dissertations

There is abundant anecdotal evidence substantiating Mori’s initial observation of the "uncanny valley", a point at which human response to non-human entities drops sharply with respect to comfort (Mori, 1970), and the construct itself has a long-standing history in both Robotics and Psychology. Currently, many fields such as design, training, entertainment, and education make use of heuristic approaches to accommodate the anticipated needs of the user/consumer/audience in certain important aspects. This is due to the lack of empirical substantiation or, in some cases, the impossibility of rigorous quantification; one such area is with respect to the user’s experience of uncanniness, …

Classroom Based Substance Use Prevention Programs: A Meta-Analysis, Alyssa R. Boucher

Electronic Theses and Dissertations

This paper reports on a meta-analysis performed on forty one studies evaluating classroom-based substance abuse primary prevention programs. Studies included were delivered in a classroom to the general student body, had a primary focus of substance abuse prevention, measured behavior change, and were published in peer-reviewed outlets between 2000 and 2011. Comprehensive Meta-Analysis was used to calculate a random effects Cohen’s d and moderator analyses. Results indicated a significant effect for alcohol (d=0.10) and tobacco (d=0.09) in multi-target interventions. Specific program components and characteristics associated with more effective prevention programs are discussed. Despite the best efforts of those who develop …

Growing Health: Community Gardens And Their Effects On Diet, Physical And Mental Health And Community, Brittany Minnick Hanson

Electronic Theses and Dissertations

Recently, research on community gardens and their benefits to health and community has become very popular. However, this influx of research has failed to investigate challenges to successful community gardening. Some articles examine issues between community gardeners and the land owners, but other than these conflicts community garden challenges, like lack of participation and quality leadership, have not been discussed in the literature (Draper and Freedman, 2010). To allow future gardens to be as successful as possible it is important to identify potential obstacles. Additionally, it is just as important to continue to examine possible benefits, for example, physical activity …

Anti-Immigrant Rhetoric In Western Europe: The Role Of Integration Policies In Extreme Right Populism, Nathalia Martins

Electronic Theses and Dissertations

The recent rise of Western Europe's extreme populist Right (EPR) parties has been attributed to the EPR's mobilization of grievances over the issue of immigration (Ignazi 1991; Taggart 1996; Fennema 1997; Schain, 1998; Mudde 1999; Brubaker 2001; Ivarsflaten 2007). This study contributes to the literature on EPR's anti-immigrant rhetoric by examining whether different integration policies play a role in conditioning anti-immigrant rhetoric, and if so, what their role is in the formulation of such rhetoric. This thesis is comprised of two case studies: the French assimilation approach to immigrant integration and the rhetoric of Front National's leaders Jean-Marie and Marine …

Analyzing Action Game Players' Performance During Distracted Driving, Michael Rupp

Electronic Theses and Dissertations

Driving is a complex task that is highly reliant on attention. Research states that distractions cause performance errors thus it is important to find ways to reduce driver distraction or assist drivers with ways to improve their cognitive resources if distraction is unavoidable. Moreover, research indicates that action video game players outperform non-players on labbased tests of visual and cognitive abilities. However, research also exists that is contrary to these findings. Some researchers suggest that methodological deficiencies could be the cause of the significant findings in the literature. With such fervor of debate on the subject, the question remains of …

A Wolf In Military Clothing: A Case Study Examination Of Lone Wolf Terrorism And The Roles And Responsibilities Of Government Agencies, Peter Bandel

Electronic Theses and Dissertations

Since the fall of September, 2011, there has been a major increase in awareness and study of global terrorism. Academia, the media, politicians, and the average citizen all have varying definitions, ideas, and concerns about terrorism. The focus has mainly been on international terrorism. Terrorist organizations like Al Qaeda have permeated the discussion. However, there is a growing concern of the "lone wolf terrorist." A lone wolf terrorist acts without a terrorist organization and is capable of having his/her own radical agenda with the audacity and simplicity to carry it out solely and enact great damage. The focus in the …

Florida's Cattle Culture: Ethos And Enterprise In The Sunshine State, Corinne E. Zellner

Electronic Theses and Dissertations

Cattle ranching has been of major significance to Florida since the 16th century; however, few are aware of the historic, ecologic, economic and cultural influence of this industry. This study investigates the origins and impacts of the traditional customs and practices of Florida’s cattle ranchers, who preserve and reinvent this rich heritage today. Ranchers live closely with the land and their animals and, due to the often-uncertain and cyclical nature of the business, must possess resourcefulness and initiative to prosper. The image of the stoic cowboy has long been associated with the American West, yet before longhorn cattle ever crossed …

Beauty And The Beast: The Attractiveness Bias In An Online Peer Mentoring Program, Carollaine Garcia

Electronic Theses and Dissertations

The bias against attractiveness is fairly implicit and furthermore, powerfully impacts people’s subsequent impressions of and behaviors toward others (Cash, Gillen, & Burns, 1977; Dion et al., 1972). Pallet, Link and Lee (2010) examined the effect of various facial spatial configurations on attractiveness and found that raters rated faces as most attractive when the eyeto-mouth ratio approximated 36% of the face length (the "golden ratio"), which coincides with the measurements of an average and thus more attractive face. The present study examined the extent to which the distance of these objectively measured facial features affected mentors’ perceptions of their protégés, …

Maritime Pirates And Foreign Terrorist Organizations: Complicit Against The United States And Nato?, William Lusk

Electronic Theses and Dissertations

Maritime piracy, a phenomenon which has plagued free maritime trade for thousands of years, has entered a new age of sophistication and global reverberation. These acts of illegal criminal activity in the late twentieth and early twenty-first centuries yield a significant profit margin for the perpetrators while creating considerable cost for ransom payments, security measures, capital, and human life. The classification of maritime pirates, as either criminals hoping to gain financial income or terrorists hoping to usher in political change, is warranted and compelling. If maritime pirates conduct their operations to institute political change, it is possible that flags of …

Integrating Differential Global Positioning Systems And Geographic Information Systems For Analysis And Mapping Of Skeletal Dispersals, Brittany Walter

Electronic Theses and Dissertations

Scene mapping is an integral part of processing a forensic scene with scattered human remains. By utilizing the appropriate mapping technique, investigators can accurately document the location of human remains and maintain a precise geospatial record of this evidence at a scene. Global positioning system (GPS) units have been used for years to survey the spatial distribution of large-scale archaeological sites. However, differential global positioning (DGPS) unit now provide decreased positional error suitable for small-scale surveys, such as forensic scenes. Because of the lack of knowledge concerning this utility in mapping a scene, controlled research is necessary to determine the …

Girls' Leadership And Mentoring, Karen Austrian

Poverty, Gender, and Youth

GIRLS FIRST! Perspectives on Girl-Centered Programming is a set of five thematic reviews that provide snapshots of the knowledge base on adolescent girls programming. They address the five strategic priorities defined in the 2010 UN Joint Statement, “Accelerating Efforts to Advance the Rights of Adolescent Girls” and provide evidence-based recommendations. This brief describes the best ways to cultivate girl leaders.