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Social and Behavioral Sciences Commons™
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Articles 23221 - 23250 of 25418
Full-Text Articles in Social and Behavioral Sciences
Advr 3320: Strategic Account Management (Syllabus), Andrea Wiley
Advr 3320: Strategic Account Management (Syllabus), Andrea Wiley
Journalism and Strategic Media Syllabi
Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.
Jrsm 1700: Introduction To Media (Syllabus), Pamela Denney
Jrsm 1700: Introduction To Media (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Crmm 4560: Interactive Media Design (Syllabus), Michael Robinson
Crmm 4560: Interactive Media Design (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach
Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)
Jour 4629/6629: Tv News Writing/Reporting (Syllabus), Jay Gilmore
Jour 4629/6629: Tv News Writing/Reporting (Syllabus), Jay Gilmore
Journalism and Strategic Media Syllabi
Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jrsm 1750: Precision Language (Syllabus), Candy Justice
Jrsm 1750: Precision Language (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.
Pbrl 6440: Public Relations Campaign (Syllabus), Teri Del Rosso
Pbrl 6440: Public Relations Campaign (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso
Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi
Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.
Advr 4328: Advertising Campaigns (Syllabus), Joel M. Nichols
Advr 4328: Advertising Campaigns (Syllabus), Joel M. Nichols
Journalism and Strategic Media Syllabi
Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.
Pbrl 4421: Crisis Communication In Public Relations (Syllabus), Beth Wilson
Pbrl 4421: Crisis Communication In Public Relations (Syllabus), Beth Wilson
Journalism and Strategic Media Syllabi
Course Description: This course explores theories and research related to public relations communication before, during and after a crisis; and examines the fundamentals of organizational communication, crisis management and strategic planning.
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi
Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)
Jrsm 3905: Graphics For Strategic Media (Syllabus), Audrey Chaney
Jrsm 3905: Graphics For Strategic Media (Syllabus), Audrey Chaney
Journalism and Strategic Media Syllabi
Course Description: Practices of development of social media graphics, flyers, brochures and other collateral materials using Adobe Spark, Canva and other Web-based tools.
Jrsm 8200: Mass Communications Technology (Syllabus), Ruoxu Wang
Jrsm 8200: Mass Communications Technology (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi
Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.
Jour 3526: Multimedia Storytelling (Syllabus), Robert Byrd
Jour 3526: Multimedia Storytelling (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Jrsm 1700: Introduction To Media (Syllabus), Otis Sandford
Jrsm 1700: Introduction To Media (Syllabus), Otis Sandford
Journalism and Strategic Media Syllabi
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 4150: Sport Writing/Reporting (Syllabus), Jay Gilmore
Jour 4150: Sport Writing/Reporting (Syllabus), Jay Gilmore
Journalism and Strategic Media Syllabi
Course Description: Gathering, writing and presentation of sports content for print and television. Students will shoot, write, edit and produce stories, and voice packages for use in both the reporting and producing classes.
Jrsm 6700: Media Law (Syllabus), David Arant
Jrsm 6700: Media Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols
Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols
Journalism and Strategic Media Syllabi
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Pbrl 4301: Event Planning For Pr (Syllabus), Kim Marks Malone
Pbrl 4301: Event Planning For Pr (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi
Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.
Jrsm 1750: Precision Language (Syllabus), Pamela Denney
Jrsm 1750: Precision Language (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.
Jrsm 1800: Introduction To Radio (Syllabus), Terris King
Jrsm 1800: Introduction To Radio (Syllabus), Terris King
Journalism and Strategic Media Syllabi
Course Description: This course is an introduction to the production and performance skills required for basic work in radio. In addition to receiving lab training and instruction, all students will complete regular shifts at the campus radio station.
Jrsm 4702: Media, Diversity, & Society (Syllabus), Otis Sandford
Jrsm 4702: Media, Diversity, & Society (Syllabus), Otis Sandford
Journalism and Strategic Media Syllabi
Course Description: Advanced study of recent, critical issues faced by mass media with exploration of complexities that cause them and their impact on society.
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Pbrl 3400: Introduction To Public Relations (Syllabus), Melissa L. Janoske Mclean
Pbrl 3400: Introduction To Public Relations (Syllabus), Melissa L. Janoske Mclean
Journalism and Strategic Media Syllabi
Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.
Jrsm 7200: Mass Communication Technology (Syllabus), Ruoxu Wang
Jrsm 7200: Mass Communication Technology (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi
Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.
Jour 4801/6801: Reporting Social Justice (Syllabus), Joe Hayden
Jour 4801/6801: Reporting Social Justice (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi
Course Description: Writing and reporting news and feature stories on issues concerning social justice.
Jrsm 3900: Visual Media (Syllabus), Ashley Perks
Jrsm 3900: Visual Media (Syllabus), Ashley Perks
Journalism and Strategic Media Syllabi
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.
Jrsm 3900: Visual Media (Syllabus), Ruoxu Wang
Jrsm 3900: Visual Media (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.
Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig
Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig
Journalism and Strategic Media Syllabi
Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.