Social and Behavioral Sciences | Open Access Articles

Cal Poly Sustainability Activities Newsletter Design, Alek C. Johnson

Communication Studies

This project was designed and intended for the use of Cal Poly's Sustainability and Energy department. This project will ultimately influence the upcoming development and implementation of an official Cal Poly Sustainability Newsletter.

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Teaching As An Intervention: Evaluating The Aiai-Ftfd Teaching Model And 9 Skills Of Communication In An Extension Learning Environment, Victor W. Harris, Kyra C. Speegle, Alison Schmeer

Journal of Human Sciences and Extension

Extension educators are continually seeking ways to make instruction more effective and engaging. This study evaluated the Attention, Interact, Apply, and Invite – Fact, Think, Feel, Do (AIAI-FTFD) Start-to-Finish Teaching Model for human service educators in an ongoing Extension educational program to determine the effectiveness of this model in implementing the concept of “teaching as an intervention” in Extension educational programming. Specifically, the study assessed the cognitive, emotional, and intent to change behavioral learning outcomes generated by using the AIAI-FTFD teaching model while completing the 9 Important Communication Skills for Every Relationship (9 Skills) program. A self-reported quantitative evaluation design …

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The Cowl - V.80 - N.17 - Feb 25, 2016

The Cowl

The Cowl - student newspaper of Providence College. Vol 80 - No. 17 - February 25, 2016. 24 pages.

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Lifestyle Drugs And The Neoliberal Family, Kristin Swenson

Kristin Swenson

Since 1997, advertisements for lifestyle drugs have saturated the U.S. airwaves, print media, and the Internet. Viewers are asked to see their children’s difficulty in school as attention deficit disorder, their worry as anxiety, and their flagging sex life as dysfunction. And for each disorder, there is a corresponding pharmaceutical solution. Through the lens of these advertisements, Lifestyle Drugs and the Neoliberal Family unpacks our contemporary obsession with obtaining easy solutions for difficult problems. The ads’ discourse illuminates the experience of living within a society increasingly affected by the policies of neoliberalism, one that requires us to invest and manage …

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On The Conversational Style Of Ronald Reagan: "A-E=[Less Than]Gc" Revisited And Reassessed, Windy Yvonne Lawrence, Ronald H. Carpenter

Speaker & Gavel

During contemporaneous rhetorical criticism of his style in discourse, President Ronald Reagan was assessed in terms of his living up to the eloquence of John F. Kennedy‘s Inaugural Address. In those two Speaker & Gavel Essays, Reagan was found to be deficient and thus a "less-than-great communicator." After revisiting and reassessing those two essays, Reagan‘s essentially conversational mode of communication for television was found to embody rhetorical elements that indeed may have fostered eloquence sufficient to retain the sobriquet of "great communicator."

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Gender Bending And Bending Gender (Re)Creating Aesthetic Realities Of Organization Practices, Michael E. Reardon, Nikki C. Townsley

Speaker & Gavel

The following paper incorporates various writing genres including fiction, narrative, and scholarly discourse to demonstrate the potential importance of aesthetic theory for transforming gendered organizational practices. It starts off with Kelly‘s, a student of organizational communication, ―final exam‖ essay, which explores the gendered politics of promotion. Her professor‘s response explores the gendered politics of ―doing feminism.‖ Taken individually, Kelly and Dr. McGuire (re)create an aesthetic reality of traditional, essentializing organizational practices. Taken together, they (re)create aesthetic meanings that pose formidable challenges and potential transformations for the way we ―do gender‖ organizationally. In the end, this paper or ―petite narrative‖ stands …

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Vitamin D An Examination Of Physician And Patient Management Of Health And Uncertainty, Keisa Bennett, Brandi Frisby, Laura Young, Deborah Murray

Laura Young

Vitamin D has been a topic of much research interest and controversy, and evidence is mixed concerning its preventive effects and health benefits. The purpose of our study was to explore the decision-making strategies used by both primary care providers and community members surrounding vitamin D in relation to uncertainty management theory. We conducted semistructured interviews with primary care providers (n = 7) and focus groups with community members (n = 89), and transcribed and coded using the constant comparative method. Themes for providers included awareness, uncertainty, patient role, responsibility, skepticism, uncertainty management, and evolving perceptions. Community member …

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The Cowl - V.80 - N.16 - Feb 11, 2016

The Cowl

The Cowl - student newspaper of Providence College. Vol 80 - No. 16 - February 11, 2016. 28 pages.

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The Cowl - V.80 - N.15 - Feb 4, 2016

The Cowl

The Cowl - student newspaper of Providence College. Vol 80 - No. 15 - February 4, 2016. 24 pages.

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Status Signaling And The Characterization Of A Chirp-Like Signal In The Weakly Electric Fish Steatogenys Elegans, Caitlin E. Field

Dissertations, Theses, and Capstone Projects

Sensory systems are critical to both exploratory and communicatory processes, the study of which is critical to our understanding of how animals perceive and respond to their environments. In weakly electric fishes the electrosensory system is utilized for both of these purposes. One type of communication, status signaling, is widespread across taxa and frequently hormonally modulated. This hormonal modulation keeps the signal honest, wherein the status of the sender and the production of the status signal itself are both hormone dependent. We investigated exploratory and communicatory strategies of the electromotor system in pulse-type gymnotiforms, with a focus on status communication …

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The Cowl - V.80 - N.14 - Jan 28, 2016

The Cowl

The Cowl - student newspaper of Providence College. Vol 80 - No. 14 - January 28, 2016. 24 pages.

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The How And Why Of Mentoring, Alison H. Stankrauff, Tom Sommer, Michelle Ganz

Journal of Western Archives

Mentoring those in the archival field is critical to the development of any professional, or budding professional archivist. The mentoring relationship is one that has the potential to inform, nurture, encourage those on both sides of the relationship. This article explores that relationship and the frameworks that foster such mentoring programs. Discussed are mentoring to undergraduates, graduate archival program students, peer-to-peer mentoring of archivists at different institutions, as well as mentoring in the tenure process. This article is meant to be at once informative about such programs as well as offering guidance for those wanting to create a similar mentoring …

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2016-01 Library Impact Statement For Com 243g Life Begins At Consumption, Joanna Burkhardt

Library Impact Statements

Library Impact Statement submitted in response to new course proposal for COM 243G Life Begins at Consumption. This class was supported with no need for additional resources. Responding library faculty: Joanna Burkhardt. Requesting faculty: Kristine Cabral.

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The Cowl - V.80 - N.13 - Jan 14, 2016

The Cowl

The Cowl - student newspaper of Providence College. Vol 80 - No. 13 - January 14, 2016. 20 pages.

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2016-01 Library Impact Statement For Com 460 Environmental Communication, Joanna Burkhardt

Library Impact Statements

Library Impact Statement submitted in response to new course proposal for COM 460 Environmental Communication. This class was supported with no need for additional resources. Responding library faculty: Joanna Burkhardt. Requesting faculty: Norbert Mundorf.

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A Social Network Approach To Examine K-12 Educational Leaders’ Influence On Information Diffusion On Twitter, Yinying Wang, Nicholas Sauers, Jayson W. Richardson

Educational Policy Studies Faculty Publications

This study investigated the relationship between the leader’s gender, leadership position, Twitter use, and influence on information diffusion in the communication network on Twitter. We collected the 30,200 latest tweets of 151 active Twitter users who held educational leadership positions. Results of social network analysis and multiple regression analyses suggest a gender inequality in the leader’s influence on information diffusion in the network. Findings also indicate no significant relationship between leadership position (district vs. building) and a leader's influence in the network. Moreover, Twitter following was positively associated with the leader’s influence in the network, whereas the number of followers, …

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Getting Personal! Twitter Communication Between School Districts, Superintendents, And The Public, Yinying Wang

Educational Policy Studies Faculty Publications

The purpose of this study is to examine the Twitter communication between school districts, superintendents, and the public. Content analysis of the tweets posted by the 100 largest U.S. school districts and those district superintendents was performed to investigate how the districts and the superintendents communicated with the public on Twitter. Next, paired sample f-tests were performed to compare the differences between public sentiment toward the districts and the superintendents. The findings suggest that the districts and their superintendents primarily used Twitter for one-way information broadcasting, leaving Twitter’s two-way communication functionality largely untapped. Further, the public expressed significantly less negative …

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The Brand Behind The Activism: Patagonia’S Damnation Campaign And The Evolution Of Corporate Social Responsibility, Derek Moscato

Journalism Faculty Publications

Patagonia’s 2014 documentary DamNation marks a compelling and unconventional milestone in the evolution of corporate social responsibility (CSR) as public relations practice. The company drew from commercial acumen but also grassroots organizing, moving its CSR initiative closer to a form of social and environmental activism. This study, especially relevant for strategic communicators focused on CSR and sustainability issues, assesses DamNation’s impact upon Patagonia’s audience in terms of message effectiveness, company reputation, and willingness to act on Patagonia’s behalf in addressing the issue of dams. An online survey with experimental conditions was used to measure audience views on Patagonia’s campaign, as …

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Social Media Dashboard For Harrisburg Ymca, Sarah Beckmann

Communication Student Scholarship

As part of my internship at the Harrisburg Area YMCA, I designed a social media dashboard for their four branches to use. This tool lays out social media post ideas and sample content for the 2016 year. Topics included are YMCA affiliated holidays and events as well as national holidays. Click below to download a PDF of the dashboard.

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The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

College of Journalism and Mass Communications: Faculty Publications

We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …

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Exploring The Information Source Preferences Among Canadian Adult Golf League Members, Melissa J. Davies, Dianna Gray

College of the Pacific Faculty Articles

With an aging demographic, and the abundance of physical inactivity in Canada, sport professionals need to understand how best to recruit and retain adults in sport and recreational activities, namely, golf leagues. Canadian golf league participants (N = 419; Mage = 62 years old) completed an online survey detailing their propensity to utilize a variety of information sources prior to making the decision to join a golf league. Results from a principal component analysis of a revised Information Sources Inventory, suggested that golfers in this sample were most likely to utilize Personal and Social sources of information associated with their …

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"I Warn You Ming, Stay Away From My Friends!”: The Language Of Superhero Mythology In Flash Gordon, R. James Buehner

ETD Archive

The Flash Gordon (Stephani, 1936) serial is a profoundly important, indeed seminal superhero film that has not been granted the critical attention that it deserves within modern film scholarship. Its position at the beginning of the genre of the modern screen superhero is examined through its evident thematically mythic implications and its culturally centered historical aspects. The serial Flash Gordon is treated and analyzed as a self-standing text that provides clues to the ontological and genealogical foundation and conventions of the screen superhero that is dominant in the media landscape today. This analysis is conducted through the Freudian – Jungian …

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University Homepage Affordances: The Influence Of Hyperlinks On Perceptions Of Source Credibility, Patricia Dellacorte

ETD Archive

The technology affordances of university website homepages were evaluated to inform the development of prototypical examples of accessible public university and exclusive private university homepages. Affordances are characteristic of the environment that, when perceived, afford or provide opportunities for action (Gibson, 1986). In addition, affordances, such as hyperlinks, also prompt heuristic processes that lead to judgments that are based on peripheral cues rather than substantive information. Integrating the MAIN model (Sundar, 2008) and the Two-Factor Theory (Herzberg, 1966; Zhang & Von Dran, 2000), eye tracking and survey methodology were used to assess differences in perception and credibility judgments of the …

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Interpreters' Self-Perceptions Of Their Use Of Self When Interpreting In Health And Behavioural Health Settings, Nicole Dubus

Faculty Publications

This study examines interpreters' self-perception of their use of self when interpreting in health and behavior-health settings. Constant comparative analysis was used to analyze the individual, semi-structured interviews of thirty-six interpreters. Interpreters, who have developed the skills and techniques required to develop and improve the effectiveness of the intervention. Interpreters are vital members of care teams. Interpreters might be under-utilized if only seen as a language driven. Embracing interpreters as members of the inter professional team may hold great promise for addressing challenges in providing culturally effective services.Cette étude se penche sur l’auto-perception des interprètes de leur recours au soi …

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Clinton Fire Prevention, Dr. Sharon Varallo, Mike Tortorelli, Grant Slater, Colin Hepner

2015-2016: Clinton, Iowa

No abstract provided.

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Exploring Engineering Instructors' Views About Writing And Online Tools To Support Communication In Engineering, Sarah Katherine Howard, Maryam Khosronejad, Rafael Calvo

Faculty of Social Sciences - Papers (Archive)

To be fully prepared for the professional workplace, Engineering students need to be able to effectively communicate. However, there has been a growing concern in the field about students' preparedness for this aspect of their future work. It is argued that online writing tools, to engage numbers of students in the writing process, can support feedback on and development of writing in engineering on a larger scale. Through interviews and questionnaires, this study explores engineering academics' perceptions of writing to better understand how online writing tools may be integrated into their teaching. Results suggest that writing is viewed positively in …

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Comprehensive Performance Analysis Of Fully Cooperative Communication In Wbans, Le Chung Tran, Alfred Mertins, Xiaojing Huang, Farzad Safaei

Faculty of Engineering and Information Sciences - Papers: Part A

While relay-based cooperative networks (widely known in the literature as cooperative communication), where relays only forward signals from the sources to the destination, have been extensively researched, fully cooperative systems have not been thoroughly examined. Unlike relay networks, in a fully cooperative network, each node acts as both a source node sending its own data and a relay forwarding its partner's data to the destination. Mutual cooperation between neighboring nodes is believed to improve the overall system error performance, especially when space-time codes are incorporated. However, a comprehensive performance analysis of space-time-coded fully cooperative communication from all three perspectives, namel,y …

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Distributed Cognition In Cancer Treatment Decision Making: An Application Of The Decide Decision-Making Styles Typology, Janice L. Krieger, Jessica L. Krok-Schoen, Phokeng M. Dailey, Angela L. Palmer-Wackerly, Nancy Schoenberg, Electra D. Paskett, Mark Dignan

Department of Communication Studies: Faculty Publications

Distributed cognition occurs when cognitive and affective schemas are shared between two or more people during interpersonal discussion. Although extant research focuses on distributed cognition in decision making between health care providers and patients, studies show that caregivers are also highly influential in the treatment decisions of patients. However, there are little empirical data describing how and when families exert influence. The current article addresses this gap by examining decisional support in the context of cancer randomized clinical trial (RCT) decision making. Data are drawn from in-depth interviews with rural, Appalachian cancer patients (N = 46). Analysis of transcript …

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Modulation Of Behavior In Communicating Emotion, Martin Gardiner

Animal Sentience

King discusses many examples where two animals, as they bond, behave in ways we interpret as expressing love for one another. If one of the bonded animals then dies, signs of loving are replaced by signs we interpret as expressing grief by the animal who remains. I propose a pathway for emotional communication between an animal and an observer that can have a central role in these and other observations by King and in our overall ability to interpret observed behavior in relation to emotion. This pathway provides evidence of emotion in an observed animal by communicating evidence of emotion’s …

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Are Parental Involvement, Religiosity, And Relationship Quality Associated With Substance Use Messages In South African Families?, Jerry L. Mize Ii, Wendy Kliewer

Undergraduate Research Posters

Using transcribed interviews from a GEO- and UKZN-funded study with a low-income, multi-ethnic sample in Durban, South Africa (N = 272), messages regarding what caregivers recall saying to their children about drug use were coded into one of eight categories by a trained research team. Categories included: Just the Facts, Real Examples, Resistance Tactics, Drugs are Bad, Negative Consequences, Encouraging Abstinence, Zero Tolerance, and Use Responsibly. The contributions of 1) parent religiosity, 2) parental involvement, and 3) parent-adolescent relationship quality to the message content were examined. Few overall differences in message content were found across the predictors suggesting that alternative …

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Full-Text Articles in Social and Behavioral Sciences

Cal Poly Sustainability Activities Newsletter Design, Alek C. Johnson

Communication Studies

Teaching As An Intervention: Evaluating The Aiai-Ftfd Teaching Model And 9 Skills Of Communication In An Extension Learning Environment, Victor W. Harris, Kyra C. Speegle, Alison Schmeer

Journal of Human Sciences and Extension

The Cowl - V.80 - N.17 - Feb 25, 2016

The Cowl

Lifestyle Drugs And The Neoliberal Family, Kristin Swenson

Kristin Swenson

On The Conversational Style Of Ronald Reagan: "A-E=[Less Than]Gc" Revisited And Reassessed, Windy Yvonne Lawrence, Ronald H. Carpenter

Speaker & Gavel

Gender Bending And Bending Gender (Re)Creating Aesthetic Realities Of Organization Practices, Michael E. Reardon, Nikki C. Townsley

Speaker & Gavel

Vitamin D An Examination Of Physician And Patient Management Of Health And Uncertainty, Keisa Bennett, Brandi Frisby, Laura Young, Deborah Murray

Laura Young

The Cowl - V.80 - N.16 - Feb 11, 2016

The Cowl

The Cowl - V.80 - N.15 - Feb 4, 2016

The Cowl

Status Signaling And The Characterization Of A Chirp-Like Signal In The Weakly Electric Fish Steatogenys Elegans, Caitlin E. Field

Dissertations, Theses, and Capstone Projects

The Cowl - V.80 - N.14 - Jan 28, 2016

The Cowl

The How And Why Of Mentoring, Alison H. Stankrauff, Tom Sommer, Michelle Ganz

Journal of Western Archives

2016-01 Library Impact Statement For Com 243g Life Begins At Consumption, Joanna Burkhardt

Library Impact Statements

The Cowl - V.80 - N.13 - Jan 14, 2016

The Cowl

2016-01 Library Impact Statement For Com 460 Environmental Communication, Joanna Burkhardt

Library Impact Statements

A Social Network Approach To Examine K-12 Educational Leaders’ Influence On Information Diffusion On Twitter, Yinying Wang, Nicholas Sauers, Jayson W. Richardson

Educational Policy Studies Faculty Publications

Getting Personal! Twitter Communication Between School Districts, Superintendents, And The Public, Yinying Wang

Educational Policy Studies Faculty Publications

The Brand Behind The Activism: Patagonia’S Damnation Campaign And The Evolution Of Corporate Social Responsibility, Derek Moscato

Journalism Faculty Publications

Social Media Dashboard For Harrisburg Ymca, Sarah Beckmann

Communication Student Scholarship

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

College of Journalism and Mass Communications: Faculty Publications

Exploring The Information Source Preferences Among Canadian Adult Golf League Members, Melissa J. Davies, Dianna Gray

College of the Pacific Faculty Articles

"I Warn You Ming, Stay Away From My Friends!”: The Language Of Superhero Mythology In Flash Gordon, R. James Buehner

ETD Archive

University Homepage Affordances: The Influence Of Hyperlinks On Perceptions Of Source Credibility, Patricia Dellacorte

ETD Archive

Interpreters' Self-Perceptions Of Their Use Of Self When Interpreting In Health And Behavioural Health Settings, Nicole Dubus

Faculty Publications

Clinton Fire Prevention, Dr. Sharon Varallo, Mike Tortorelli, Grant Slater, Colin Hepner

2015-2016: Clinton, Iowa

Exploring Engineering Instructors' Views About Writing And Online Tools To Support Communication In Engineering, Sarah Katherine Howard, Maryam Khosronejad, Rafael Calvo

Faculty of Social Sciences - Papers (Archive)

Comprehensive Performance Analysis Of Fully Cooperative Communication In Wbans, Le Chung Tran, Alfred Mertins, Xiaojing Huang, Farzad Safaei

Faculty of Engineering and Information Sciences - Papers: Part A

Distributed Cognition In Cancer Treatment Decision Making: An Application Of The Decide Decision-Making Styles Typology, Janice L. Krieger, Jessica L. Krok-Schoen, Phokeng M. Dailey, Angela L. Palmer-Wackerly, Nancy Schoenberg, Electra D. Paskett, Mark Dignan

Department of Communication Studies: Faculty Publications

Modulation Of Behavior In Communicating Emotion, Martin Gardiner

Animal Sentience

Are Parental Involvement, Religiosity, And Relationship Quality Associated With Substance Use Messages In South African Families?, Jerry L. Mize Ii, Wendy Kliewer

Undergraduate Research Posters