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Full-Text Articles in Social and Behavioral Sciences

Health-Conscious Pet Owner And Premium Pet Food Purchasing In Thailand, Potjaman Khongthon Jan 2021

Health-Conscious Pet Owner And Premium Pet Food Purchasing In Thailand, Potjaman Khongthon

Chulalongkorn University Theses and Dissertations (Chula ETD)

In Thailand, the market value of premium pet food has been significantly increasing overtime. Simultaneously, consumers also increasingly demand healthy food to satisfy healthy lifestyle which is trendy nowadays. This phenomenon seems to grow with the same direction so the purpose of this study is to investigate the influence of health-consciousness lifestyle on the food choice for pets by using the logistic regression. The questionnaire was distributed to pets’ owners who keep dogs or cats or keep both. The result shows that health-conscious pet owners are more likely to purchase premium pet food. In addition, the owners who have pet …

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Does Increasing Inflation Lead To Income Inequality In Thailand And South-East Asia?, Panipuk Maneethai Jan 2021

Does Increasing Inflation Lead To Income Inequality In Thailand And South-East Asia?, Panipuk Maneethai

Chulalongkorn University Theses and Dissertations (Chula ETD)

Increasing income inequality has negative effects on human well-being and the nation's economic development. Understanding how income inequality is affected by various economic factors is the first step toward alleviating it. Previously, inflation, economic and technology development, and the openness to globalization have been suggested to affect income inequality in various developed nations. In this work, we are interested in developing countries in south-east asia. In Thailand, we found that the inflation rate had a positive impact on income inequality in recent years (2000-2020), yet had the opposite impact in earlier years (1980-1999). On the other hand, we found the …

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Marketing Strategy Analysis Of Thailand’S Tourism During Covid-19 Pandemic: A Case Study On Phuket Sandbox, Michela Pia Di Cecco Dortona Jan 2021

Marketing Strategy Analysis Of Thailand’S Tourism During Covid-19 Pandemic: A Case Study On Phuket Sandbox, Michela Pia Di Cecco Dortona

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper utilizes three marketing tools in order to identify the marketing strategy of the Phuket Sandbox scheme. It aims to discover the target group of consumers, strengths and weaknesses of the scheme, and the type of tourism products that the Phuket Sandbox has to offer to tourists. The main findings are that the destination is strong in its medical and cultural tourism products but may suffer from crime events and degradation of tourism resources. Another finding suggests that tourists who visit Phuket through the Phuket sandbox scheme falls into the middle and upper class category within generations Z, Y, …

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Impact Of Covid-19 Outbreak On Export Values Of Industrial Products From Thailand To China, Burapas Yotwilai Jan 2021

Impact Of Covid-19 Outbreak On Export Values Of Industrial Products From Thailand To China, Burapas Yotwilai

Chulalongkorn University Theses and Dissertations (Chula ETD)

The study of impact of COVID-19 outbreak on export values of industrial product from Thailand to China focused on illustrating how large the effect is and investigating the influencing factors. The monthly data during 2017 to 2021 were used in the multiple regression model to analyze factors affecting Thailand export values to China especially industrial product. This study also indicated the impact of COVID-19 pandemic on other main exported products. The findings of this study showed that the COVID-19 pandemic had no statistically significant impact on export vales for all sectors. However, the result of this study also found real …

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The Application Of Marketing Analysis : A Case Study Of Starbucks In The Us, Norke Lama Sherpa Jan 2021

The Application Of Marketing Analysis : A Case Study Of Starbucks In The Us, Norke Lama Sherpa

Chulalongkorn University Theses and Dissertations (Chula ETD)

Starbucks Corporation is an American multinational with coffee stores all across the world and is the leading market share in a retail coffee stores. In this Individual Study I will be assessing the marketing strategy of Starbucks in the USA by applying SWOT analysis, Marketing Mix 4ps, and Porter's 5 forces. A qualitative Literature Review of previous studies was used as a methodology to assess the marketing strategies of Starbucks. Furthermore, in order to find which marketing strategy Starbucks can implement to increase its market share, I used the Quantitative Strategic Planning Matrix (QSPM), and External and Internal Factor Evaluation …

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The Effects Of Marketing Mix Factors And Brand Equity Factors On Huawei Brand's Consumer Purchasing Decision Process In Bangkok, Pakapol Uksornsuwan Jan 2021

The Effects Of Marketing Mix Factors And Brand Equity Factors On Huawei Brand's Consumer Purchasing Decision Process In Bangkok, Pakapol Uksornsuwan

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study aims to evaluate the effects of Marketing Mix factors and Brand Equity factors on Huawei Brand's Consumer Purchasing Decision Process in Bangkok. It uses questionnaires to collect data from a sample group of 400 people using Huawei products in Bangkok from 2019 to 2022 via the Google form platform. and use statistical methods to analyze and test the hypothesis. It finds under marketing mix that respondents pay most attention to product, followed by place, price, and promotion respectively. However, under the brand equity that respondents pay most attention to brand awareness, followed by brand association, brand loyalty, and …

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Does Thailand’S New Electric Vehicle Policy Affect Battery Electric Vehicle (Bev) Adoption?, Apinya Thitiphatthanawanit Jan 2021

Does Thailand’S New Electric Vehicle Policy Affect Battery Electric Vehicle (Bev) Adoption?, Apinya Thitiphatthanawanit

Chulalongkorn University Theses and Dissertations (Chula ETD)

Transportation accounted for about 27 per cent of the total Greenhouse gas emissions in the United States. The shift from Internal Combustion Engine vehicles (ICEs) to a cleaner vehicle type such as Battery Electric Vehicles (BEV), could potentially reduce the air pollution and Greenhouse gases released into the atmosphere, thus, slowing down the pace of global warming. However, most people still have doubts on the reliability and prices of the BEVs. Many governments in developed countries such as Norway have proved that government incentives policy can be used to incentivize the BEV adoption. This paper analyzes particularly on the case …

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The 7ps Marketing Mix Of Koi Thé That Affect Consumer’S Purchase Decisions In Bangkok, Varith Romyanan Jan 2021

The 7ps Marketing Mix Of Koi Thé That Affect Consumer’S Purchase Decisions In Bangkok, Varith Romyanan

Chulalongkorn University Theses and Dissertations (Chula ETD)

Currently, bubble tea has become some of the most famous beverages that people prefer to drink worldwide, especially in Thailand. The bubble tea shop business market has consecutively high competition, in terms of consumers having different choices of beverages to consume and also in terms of owners that have more competitors. KOI Thé is possibly one the most popular bubble tea chain in Thailand. In consequence, this paper's purpose can be classified into two categories. First, to examine the impact of components of the 7Ps marketing mix on consumers' purchasing decisions of KOI Thé. Second, to examine the influence of …

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Financial Risk Warning Of Listed Real Estate Companies In China, Huimin Zhou Jan 2021

Financial Risk Warning Of Listed Real Estate Companies In China, Huimin Zhou

Chulalongkorn University Theses and Dissertations (Chula ETD)

The main methods of this analysis include principal component analysis and binary logistic regression, and the essence of the study is to predict and find out which financial factors will lead to the financial and credit risks of real estate companies. This paper examines the real estate companies listed on the main board of China in the A-share market, and the financial data analysis period is from 2014 to 2020. Through empirical analysis, it can be found that cash profit rate, sales profit rate, sales cash rate and operating profit rate have the greatest impact on the accuracy of financial …

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The Impact Of Covid-19 On Neets In Thailand Between 2019-2021, Nawathas Thasanabanchong Jan 2021

The Impact Of Covid-19 On Neets In Thailand Between 2019-2021, Nawathas Thasanabanchong

Chulalongkorn University Theses and Dissertations (Chula ETD)

With the completely aged society, Thailand requires young people more than ever since the young people of today are the future of tomorrow. Nonetheless, young people in Thailand currently face a painful transition for young people into an active workforce, particularly during the COVID-19 pandemic. Over 1.3 million youths or 14 percent of the youth population aged 15-24 years are not in Education, Employment, or Training (NEET). Hence, the study aims to understand the characteristics of NEETs and the impact of COVID-19 on NEETs in Thailand. The “NEET” term is more than unemployment and inactiveness. The rooted causes of being …

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Marketing Analysis Of China Eastern Under The Impact Of Covid-19 How Can Cea Remain Sustainable In The Next Decade?, Ziyu Li Jan 2021

Marketing Analysis Of China Eastern Under The Impact Of Covid-19 How Can Cea Remain Sustainable In The Next Decade?, Ziyu Li

Chulalongkorn University Theses and Dissertations (Chula ETD)

The tourism and civil aviation sectors in China and throughout the world have been severely impacted by Covid-19. China Eastern Airlines was seriously affected by the outbreak, with total revenue declining by 60.95 billion yuan in 2020, a decrease of 52.66% from 2019. The paper examines China Eastern through pest analysis, Porter's five forces model, and swot analysis, and makes recommendations for its sustainable development in the next decade based on the results of the marketing analysis. The Chinese government attaches great importance to the recovery of China's civil aviation industry and has introduced several supportive policies. New growth opportunities …

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Marketing Strategy Analysis Of K.S. Plastic Works Company, Kittiphat Temtavornkul Jan 2021

Marketing Strategy Analysis Of K.S. Plastic Works Company, Kittiphat Temtavornkul

Chulalongkorn University Theses and Dissertations (Chula ETD)

This individual paper takes K.S. Plastic Works Company as the research objective. In the first part of the paper, it introduces SME business in Thailand because K.S. Plastic Works Company falls into Thailand's SME business category and the plastic industry at both global and domestic level, then moves on to the history of the case study company. In the past decade, the case study company faced a decrease in sales due to the fact that they could not catch up with the market because it was moving so fast, and they did not have any marketing knowledge to stay competitive …

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Strategic Marketing Analysis : A Case Study Of Spotify, Thanawat Chatsri Jan 2021

Strategic Marketing Analysis : A Case Study Of Spotify, Thanawat Chatsri

Chulalongkorn University Theses and Dissertations (Chula ETD)

This individual study explores and discusses the organizational and market aspects connected with creating a management framework that has enabled Spotify to have a disproportionate share of the music streaming industry's total earnings, Therefore, Spotify can continue dominate the market. The research comprises of two studies : one investigates the company's history, performance, and marketing initiatives, and another analyzes the market situation. The paper finds that the company's present shortcomings include its high royalty costs, unique selling proposition, payment to music owners, and current licensing agreements with music rights holders. Apart from that, the threats to Spotify include legal conflicts …

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Marketing Analysis Of Thai Solar Energy Public Company Limited, Kuan-Chin Fuh Jan 2021

Marketing Analysis Of Thai Solar Energy Public Company Limited, Kuan-Chin Fuh

Chulalongkorn University Theses and Dissertations (Chula ETD)

To solve the global warming and the fluctuation of oil price, every country tries to find alternative energy. The growth of renewable energy has been growing dramatically, including Thailand. Solar energy is the one that has the highest potential in Thailand. TSE is one of the biggest solar energy companies in Thailand. We try to TSE increase their customer number and total capacity of renewable energy. By this, TSE could compete with other companies and help Thailand and Southeast Asia develop better. In this research, we conducted SWOT analysis and five forces analysis proposed by Dobbs. After the analysis, we …

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Factors Influencing Trade Between China And Thailand---Based On The Coastal Areas In Eastern China, Xinxin Li Jan 2021

Factors Influencing Trade Between China And Thailand---Based On The Coastal Areas In Eastern China, Xinxin Li

Chulalongkorn University Theses and Dissertations (Chula ETD)

As we all know, China and Thailand establish the diplomatic relations in 1975, then the concept of "Chinese and Thais are brothers" has been rooted in the hearts of the two peoples So through comparing the import and export trade data between various provinces in China and Thailand in 2020, this paper selects the bilateral trade data between the top five coastal provinces and Thailand for analysis, in order to explore the factors affect the bilateral trade between the two countries. Furthermore, this research applied the Fixed Effect Model to do the regression analysis. Based on the analysis results, this …

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Higher Educational Type And Major Area: Which Is The More Important Indicator Of Earnings In Mainland China?, Qi Ren Jan 2021

Higher Educational Type And Major Area: Which Is The More Important Indicator Of Earnings In Mainland China?, Qi Ren

Chulalongkorn University Theses and Dissertations (Chula ETD)

Using data from Chinese General Social Survey (CGSS) 2018 which contain comprehensive information of the highly educated in mainland China, this paper estimates which of the two variables, type of tertiary education and major fields, is of greater importance to private earnings. With adoption of Ordinary Least Square (OLS) and Shapley Variance Decomposition based on R-squared, empirical results reveal considerable heterogeneity in returns to educational type (vocational college and academic university) and to major area. The former one is the more significant determinant of labor market outcomes and higher vocational qualification holders face a huge wage penalty. What’s more, the …

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Research On Chinese E-Commerce Enterprise Development In Southeast Asia – A Case Study Of Alibaba’S Acquisition Of Lazada, Junyao Gao Jan 2021

Research On Chinese E-Commerce Enterprise Development In Southeast Asia – A Case Study Of Alibaba’S Acquisition Of Lazada, Junyao Gao

Chulalongkorn University Theses and Dissertations (Chula ETD)

No abstract provided.

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Impact Of Merger & Acquisition On Financial Performance: A Case Study On Bank Of Ayudhya Be Acquired By Mufg, Yang Liu Jan 2021

Impact Of Merger & Acquisition On Financial Performance: A Case Study On Bank Of Ayudhya Be Acquired By Mufg, Yang Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

As we know, the merger & acquisition deals could significantly affect the performance and business result of target company, especially on financial aspect. In fact, merger & acquisition became a major method for expanding business scale, enhancing competitive, improving financial performance. Due to several reasons, regulators did not welcome foreign bank involved too much influence in Thai financial market. In the end of year 2013, a surprising news was revealed in social media, Bank of Ayudhya accepted the investment from Mitsubishi UFJ Financial Group, becoming its oversea subsidiary. It was one of biggest banking merger & acquisition deals in Thailand. …

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A Hedonic Pricing Model Of Condominiums In Hua Hin Area, Thailand, Panwalee Sakulvatana Jan 2021

A Hedonic Pricing Model Of Condominiums In Hua Hin Area, Thailand, Panwalee Sakulvatana

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study aims to describe the characteristics of the condominiums in the Hua Hin area and also find which characteristics affect the price of the condominiums. The scope of the study is based on condominiums that are between 0 - 10 years and located in the area of Hua Hin district, Cha-Am district, and Pranburi district. The secondary data is collected from real estate websites and official websites of the condominiums. There are 126 observations that are 126 patterns of the unit within 44 condominiums. The hedonic pricing model and OLS regression are applied for analysis on 2 models with …

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Consumer Perception And Purchasing Decisions Toward Environmental And Animal Friendly Products : Empirical Analysis In Thailand, Paphawee Rojkiratikarn Jan 2021

Consumer Perception And Purchasing Decisions Toward Environmental And Animal Friendly Products : Empirical Analysis In Thailand, Paphawee Rojkiratikarn

Chulalongkorn University Theses and Dissertations (Chula ETD)

Environmental and animal issues are huge topics for years. There are lots of papers analyzing about environmental or animal issues these two topics separately. However, this paper combines these 2 aspects together. As those two aspects simultaneously affect our world, this paper initiates to analyze them together. This paper attempts to determine what factors cause Thai people having a high intention of willingness and motivation to buy those products. Also, This paper investigates whether people with high motivation and willingness to buy actually end up performing the purchasing decision or not. The factors that are analyzed in this paper also …

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Effect Of Exchange Rate, Exchange Rate Volatility, And Stock Market Return On Foreign Direct Investment, Sansanee Vanapruk Jan 2021

Effect Of Exchange Rate, Exchange Rate Volatility, And Stock Market Return On Foreign Direct Investment, Sansanee Vanapruk

Chulalongkorn University Theses and Dissertations (Chula ETD)

This empirical research examines the relationship between exchange rate, exchange rate volatility, and also investigates the stock market return factors on the foreign direct investment flows in Thailand. This research uses the quarterly data from 1Q2005 to 4Q2020 period. It finds that there is the evidence of significantly positive relationship of exchange rate on foreign direct investment while exchange rate volatility has the significantly negative relationship on foreign direct investment. There is also the relationship but not significant of high performance of stock market return on attracting foreign direct investment flows. Moreover, this paper documents that the former foreign direct …

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A Study Of Factors That Influence Consumer Behaviors Of Gold Saving Via Online Platform In Thailand, Janitta Chotichartmala Jan 2021

A Study Of Factors That Influence Consumer Behaviors Of Gold Saving Via Online Platform In Thailand, Janitta Chotichartmala

Chulalongkorn University Theses and Dissertations (Chula ETD)

Inflation rate in Thailand has increased and it leads to the devaluation of money. As gold is considered as a safe haven to hedge against high inflation and the demand of gold in Thailand has increased by 44 percent in 2021, a large number of gold retailers have developed an online gold saving program to capitalize the increase in gold demand. Therefore, this research was focused on the factors that influence consumer behavior of gold saving via an online platform. The primary data used in this research paper were collected from 390 respondents through an online survey. Two-way ANOVA was …

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The Influence Of Digital Access On Business During Covid-19 Pandemic, Kornthawat Angsathitanan Jan 2021

The Influence Of Digital Access On Business During Covid-19 Pandemic, Kornthawat Angsathitanan

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research purpose is to prove the influence of digital access on business during pandemic. Digital access is already around us such as email communication, online banking, etc. At the beginning they have four factors that drive our world using digital access which is ecosystem, research and development innovation, security, business effectiveness. In 2020 covid-19 pandemics have become one of the factors that drive digital access around the world. This research will see the company strategy that has digital transformation and adaptation after suffering from a pandemic and will study business strategy in all five factors. The result will show …

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Factors Affecting Airline Decision To Join Alliance: Evidence Of Global Full-Service Carriers (Fscs), Thikhamporn Benyaapikul Jan 2021

Factors Affecting Airline Decision To Join Alliance: Evidence Of Global Full-Service Carriers (Fscs), Thikhamporn Benyaapikul

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper illustrates the determinants of airlines’ decision to join global alliances. The author adopted various models and compared a variety of literature reviews to find out supporting ideas of the advantages of forming cooperative alliances. The result shows that airlines with several passengers’ volumes and full-service airlines lead to the participation between airlines with five beneficial emphases – reduction of utility cost, driving growth opportunities through globalization, strengthening market position, improvement of service quality, and enhancing passengers’ loyalty. These all present competitive advantages compared to non-airline alliances. Most collaborations have been joined by international airlines, however, some airline alliances …

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What Factors Cause People To Choose To Buy In The Live Streaming In China?, Changjun Wei Jan 2021

What Factors Cause People To Choose To Buy In The Live Streaming In China?, Changjun Wei

Chulalongkorn University Theses and Dissertations (Chula ETD)

The development of social media which makes shopping in live streaming more and more popular, the conversion from traffic to income is important. And then the live streaming has become a crucial business and economic model. So, this topic deserves great attention and research. This paper uses many methods, first, the basic characteristics of customers will be analyzed by descriptive statistics to get overview of consumer samples. Then through the one-way ANOVA method to find whether there are statistical differences in consumers’ purchase intention under different customer characteristics, for getting the main factors affecting consumers’ live shopping. Finally, through the …

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The Relationship Between Growth Rate And Outward Foreign Dierct Investment Of Thailand, Chonlakorn Kliakaew Jan 2021

The Relationship Between Growth Rate And Outward Foreign Dierct Investment Of Thailand, Chonlakorn Kliakaew

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper determines whether there is a relationship between the growth rate in Thailand and outward foreign direct investment from ASEAN and Europe. The variables that have been adopted are outward foreign investment in ASEAN, outward foreign investment in Europe, foreign direct investment, and gross fixed capital formation, all of which have been measured using time series data from Quarter 1 in 2005 to Quarter 3 in 2021. The two-stage least squares model was employed in this investigation. The main findings are the outward foreign direct investment from ASEAN has a relationship with GDP and it also has an effect …

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The Impact Of Public Debt On Economic Growth: Evidence From Thailand, Kanpimon Chaisaard Jan 2021

The Impact Of Public Debt On Economic Growth: Evidence From Thailand, Kanpimon Chaisaard

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates how public debt affects Thailand’s economic growth, covering 2005 to 2019. The model runs through 3 macroeconomic indicators; namely, Public debt, Personal Income Tax, and Real Gross Domestic Product, which represent economic growth. All of them are examined by Vector Error Correction Model and Granger Causality approach. The evidence shows that public debt and income tax are related to Thailand’s growth in different directions; the former is favorable while the latter is negative at a 5% significance level. Likewise, the speed of adjustment is at 15%. The paper suggests that the government can run up the national …

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Can Japan's Horse Racing Industry Sustainably Improve Its Competitiveness? -An Analysis Focusing On Economic Factors-, Katsuya Imanishi Jan 2021

Can Japan's Horse Racing Industry Sustainably Improve Its Competitiveness? -An Analysis Focusing On Economic Factors-, Katsuya Imanishi

Chulalongkorn University Theses and Dissertations (Chula ETD)

We have seen successes of Japanese horses running in overseas races. Behind their success, there were some factors to support the industry, such as Japanese economic scale, technological development, cultural mix. I will examine whether it can remain competitive in the future. Internationalization would be the key factor.

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The Impact Of Economic And Demographic Factors On Income Inequality: A Comparative Study Of Southeast Asian And Latin American Countries, Muhammad Syukron Mamun Jan 2021

The Impact Of Economic And Demographic Factors On Income Inequality: A Comparative Study Of Southeast Asian And Latin American Countries, Muhammad Syukron Mamun

Chulalongkorn University Theses and Dissertations (Chula ETD)

Despite rapid economic growth, Southeast Asia and Latin America continue to have significant income inequality. This study applies fixed-effects regression estimation with the dynamic panel model with lagged independent variables and the fixed-effects analysis with endogenous covariates to examine the impact of economic and demographic factors on income inequality in 6 Southeast Asian and 15 Latin American countries from 1994 to 2017. Empirical results indicate that emissions, trade openness, old-age dependency ratio, human capital, and female population reduce income inequality, whereas industrialization, unemployment, young-age dependency ratio, and urban population increase income inequality in Southeast Asian countries. This study also finds …

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Work Values Of Employees Across Multigenerational Workforce In Hospitality Industry In Thailand, Jatupathra Krancharoen Jan 2021

Work Values Of Employees Across Multigenerational Workforce In Hospitality Industry In Thailand, Jatupathra Krancharoen

Chulalongkorn University Theses and Dissertations (Chula ETD)

A mixture of age diversity in workplace had been witnessed, yet an understanding of the association between multigenerational workforce and their work values was little known. As a result, many firms reported that the domestic conflicts were most likely to be due to the lack of generational understandability and appropriate HR policy in response to such a context. This study therefore aimed to: (1) examine the differences in work values across the generations of employees; (2) explore whether the demographic factors and parenthood status were associated with the work values of employees; (3) provide the policy suggestions/discussions on human resource …

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